About Kevin

Kevin Guest strives to live a life in crescendo. Success for the small-town boy with rock star aspirations didn’t come overnight. Nor did the CEO of a billion-dollar company find success by straying from his deep-rooted principles. Each experience in Kevin’s life — in music, business, and now as an author — has built upon another, all contributing to a life lived in harmony.

Kevin is the Executive Chairman of USANA Health Sciences, a global health and nutritional supplements company. He has served as Chairman of the Board of the Direct Selling Association, and in 2023 Kevin became Chairman of the Direct Selling Education Foundation. Kevin’s also a member of the CEO Council for the World Federation of Direct Selling Associations. Before USANA, Kevin served as a managing partner at FMG, a video and events production company in Salt Lake City.

Throughout his life, Kevin’s musical talents have helped him realize his childhood rock-n-roll dreams. Highlights include sharing the stage with greats such as Kenny Loggins, Tommy Shaw, Eddie Money, and Belinda Carlisle, and performing at the Grand Ole Opry. He continues to perform part-time with country music superstar Collin Raye.

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony

Kevin published All the Right Reasons in 2018. In the book, Kevin shares entertaining anecdotes and inspiring stories, collected from years of meeting fascinating people and learning valuable life lessons. The result is a book featuring 12 foundational principles by which he lives and that he believes will lead others on their own path to success.

All proceeds from sales of All the Right Reasons benefit the USANA Foundation to help feed hungry children around the world.

Kevin earned a bachelor’s degree in communications from Brigham Young University. He and his wife, Lori, have four children and seven grandchildren.