As I wrote last month, entrepreneurs are the lifeblood of today’s economy. I am, at heart, an entrepreneur. “Being my own boss,” as they say, at different times in my career has allowed me to experience the benefits (and challenges) of entrepreneurship. I’ve also been fortunate to work closely with and learn from talented independent business owners across the globe.

Recently, I shared three key traits of successful entrepreneurs. More specifically, for USANA business partners, I previously identified four core beliefs critical to success.

I thought about these traits and beliefs as I joined my direct selling colleagues in Washington, D.C., in late September for Direct Selling Day on Capitol Hill. The day is an opportunity for direct selling leaders to unite to champion the industry we hold dear. We shared stories and presented facts for lawmakers to consider as they encounter legislation that impacts independent business owners.

It’s a privilege to represent and advocate for courageous, innovative, and determined individuals who contribute so much to so many.

Entrepreneurs: Continued Learning & Development

In October, we celebrate National Learning and Development Month in the United States. It reminds us all that lifelong learning leads to success. Through organizations such as the Direct Selling Education Foundation (of which I’m honored to lead as chairman), we can give the public a snapshot of direct sellers’ incredible work. Even more, the DSEF educates those who are educating the next generation of entrepreneurs.

“The purpose of the Direct Selling Education Foundation is to engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option.”

Entrepreneurship isn’t easy. Hard work and determination are critical. Resilience is key, considering that rejection is a constant challenge.

But the rewards are so worth it.

• Hours spent hustling are exchanged for a meeting-free Thursday afternoon to attend a child’s soccer game.
• Suffering through a stream of rejections leads to an indescribable euphoria when a “yes!” arrives.
• And let’s face it: a career focused on building and nurturing relationships can only lead to positive outcomes.

These are the messages we sought to convey as we interacted with decision-makers on Capitol Hill here in the United States. It’s what Direct Sellers Day in Canada strives to accomplish as well. So, as you continue making a difference in the lives of many through your entrepreneurial endeavors, I hope you realize that your colleagues are rooting for you and appreciate your efforts and sacrifices.