USANA CEO Elected as Chairman of the Board of Direct Selling Association

In June 2021, USANA Chairman and CEO Kevin Guest was elected to serve as Chairman of the Board of the Direct Selling Association (DSA). The DSA is a national trade organization for direct sales companies. Guest was elected by members of the Association and will serve a one-year term.

“I am honored for the privilege of serving this great organization, which plays such a crucial role in promoting innovation and integrity within the direct selling industry.

“I have worked in direct sales for more than 25 years, in which time I have seen tremendous growth in the industry; much of that growth is due to the leadership and guidance DSA provides its member companies.

“I would like to sincerely thank DSA members for giving me this opportunity to help further strengthen our industry’s foothold in the marketplace.” — Kevin Guest

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