Country Music Star Influences Global CEO

A country music superstar influences a global CEO to power through pandemic pressures. The relationship offers lessons for everyone during COVID-19. The following is adapted from a news release published on Feb. 2, 2021. 

“After inviting country music superstar Collin Raye to perform at our company’s annual convention, I was invited by Collin himself to perform with his band on tour,” said Kevin Guest, author, musician, and CEO of USANA Health Sciences. “Collin said he saw my passion for music and wanted me to tour with his band part-time. I was astonished, thrilled, and terrified all at once.”

USANA’s full-time chairman and CEO was reminded of three aspects that can help today’s workers through the global pandemic:

  1. Passion
  2. Hard work
  3. Performing

A Passion for Music

“I had a passion for music from an early age,” Guest said. “My dream as a kid was to become a rock star, to play music for adoring fans, maybe even to be heard on the radio. Creating, composing, and performing music was my passion.

On stage at the 13th Annual HealthCorps Gala in New York on April 16, 2019.

Kevin Guest performs with Collin Raye at the 13th Annual HealthCorps Gala in New York on April 16, 2019.

“I daydreamed for hours, imagining myself on stage in front of tens of thousands of screaming admirers who loved my music. That dream was a driving force in my life, so performing with Collin Raye was a dream come true.”

Guest writes in his bestselling book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, that his parents loved music so much his dad bought a piano before buying a car and rode a bike to work with Guest’s mom on the back of the bike on trips to the store.

The indelible lesson on Guest was “when you really want something, make it happen,” which Guests dubs “The Piano Principle” in his book.

“I really wanted to make this happen, so I worked my heart out to be flawless. It was Collin’s career and product I was presenting on stage,” he said. “I spent hours learning the music and honing my skills. Although I love to play music, that was hard work. And I honestly wondered if I had bitten off more than I could chew.

“So, instead of relaxing after working a full day at USANA, I learned how to play every one of Collin Raye’s songs.”

Get On Stage & Perform

Guest writes, according to psychology professor Angela Duckworth, extraordinary success is a combination of passion, perseverance, and grit, which she says is far more important to achievement than natural talent and is a better predictor of success than virtually any other quality or measurement.

“The next step is to perform. To get on stage and take your best shot. Whether that be to your boss, your team, or to larger audiences,” Guest said. “That act alone makes the preparation real and helps a person improve. Working with Collin Raye has allowed me to play with and meet some of the finest musicians on the planet in some of the most famous settings in the music world.

“I’ve performed with Collin when we shared the stage with Brooks and Dunn, Keith UrbanDiamond Rio, and many others, even playing at Nashville’s Grand Ole Opry more than once, something that would’ve never happened had I not taken these steps.”

Pursue Your Own Passion

With the pandemic influencing work and personal lives for months ahead, Guest recommends:

  1. Pursuing your passion
  2. Working hard to improve your skills
  3. Performing in front of others for accountability

“When you combine those three steps, you’ll find your work not only becomes more enjoyable, but you get better at doing the things you’re passionate about,” he said. “In these times, that may be the best way to find harmony and balance in a less-than-normal daily schedule.”

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit The USANA Foundation and its mission to feed hungry children. Each book purchase provides 40 meals.

Kevin Guest Shares Tips to Increase Value in Post-Pandemic Job Market

Below are some thoughts on what bosses and employees can do now to increase their value in a post-pandemic job market. A version of this article originally appeared as part of a news release.

“I learned long ago that treating others with the utmost respect and kindness is a key to success and makes life more harmonious for everyone.”

— Kevin Guest

All the Right Reasons Book CoverWith coronavirus vaccinations imminent, many U.S. workers suffering from pandemic anxiety want to better secure their employment when the pandemic ends. However, studies show job security and financial concerns are the significant predictors associated with anxiety and depression.

To confront anxiety, answers lie in what bosses and employees can do now.

Bosses have a profound effect on the morale and calm environment for employees. Recent studies show a boss’ servant leadership style makes it easier for employees to deal with anxiety related to the coronavirus pandemic.

Research published in the Journal of Applied Psychology concluded employees work better if bosses acknowledge employees’ emotional suffering, work to empower employees, and emphasize serving in the community.

3 Tips Post-Pandemic

Here are three things I believe workers — and bosses — can do now for a better post-pandemic future:

  1. Build on the power of relationships
  2. Prepare now to improve valuable skills
  3. Never give up in striving to achieve your goal

No. 1: Build on Relationships

Wherever I speak, people have said the Dorothy Principle I cite in my book, All the Right Reasons, has made an instant impact on their lives because it illustrates that knowing others’ names, such as a cleaning lady named Dorothy, can lift self-esteem. I learned long ago that treating others with the utmost respect and kindness is a key to success and makes life more harmonious for everyone.

No. 2: Improve Valuable Skills

Improving work skills is perhaps never more important than now. Many years ago, Styx’s Tommy Shaw inspired me, who sang and played guitar anywhere he could — even in bowling alleys and nightclubs.

When Tommy Shaw was playing in an Alabama bowling alley bar, the band Styx was frantically searching for a lead vocalist. Someone influential with Styx had heard Tommy sing in Chicago and thought he might be a good fit. They listened to his demo tape and were impressed with his vocal range. They changed Tommy’s life forever when they invited him to join Styx, a global powerhouse in the music world.

What if Tommy hadn’t been ready when Styx called? That level of preparation is what we all must do now to make ourselves more valuable to our employers and future employers.

No. 3: Never Give Up

A 22-year-old Rwandan woman hunted by killers illustrates my third recommendation.

After Rwanda’s genocide in 1994, Hutu fighters hunted Immaculee Ilibagiza, who fled for protection. However, even with killers outside her window calling her name, she stayed positive. Ultimately, she was rescued, traveled to Rwanda’s capital, and applied for a United Nations job for weeks with no luck.

Convincing herself she could master English, which would increase employment opportunities, Immaculee hand-drew a computer keyboard on cardboard and spent hours learning how to type. With determination to learn English, countless attempts to get the U.N. job, and positive self-talk, she was eventually hired.

It’s that level of persistence and positive self-talk that can carry us to higher ground. These traits can help us plow through any obstacle — even this pandemic. Not once did Immaculee tell herself she couldn’t do it, even though everything she learned was new and difficult.

These patterns of behavior can make us all better prepared to endure to the end of the current pandemic. They can also prepare ourselves for a solid future post-pandemic with higher levels of harmony.

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds feed hungry children, with each book purchase providing 40 meals. A version of this article originally appeared as part of a news release.

Training magazine: Take Time for Self-Care During the Pandemic

Self-Care: 8 key tips to help you invest in yourself.

Self-Care: 8 key tips to help you invest in yourself.

Kevin Guest, USANA Chairman and CEO and author of All the Right Reasons, published an article about self-care in Training magazine on Aug. 4, 2020.

Take Time for Self-Care During the Pandemic explains why it’s so important to practice self-care.

“Today’s pressure for profits and power is as unrelenting as the problems they produce,” Guest writes. “So much so that it may be more important than ever to reset, rebalance, and reconnect with values that got you to the level of success you enjoy today.

Good self-care practices are an effective way of keeping yourself firing on all cylinders. That’s important for all of the teams I lead. I need them to fire on all cylinders, and they want to do the same because that brings more satisfaction to them as they accomplish their goals.

If you’re feeling down and out, give extra attention to your self-care. You deserve the time, attention, and rewards that will bring.

Read the full article on Training magazine’s website.

Self-Care 101: 8 Key Tips to Help You Invest in Yourself

  1. Take an inventory of yourself
  2. Soothe your mind, body, and life
  3. Forgive others
  4. Spend quality time alone
  5. Immerse yourself in nature
  6. Slow down your mind
  7. Read more books
  8. Breathe

Earlier this year, Guest wrote about the notion of self-care on his blog. In 2018, Guest wrote All the Right Reasons, a book that includes 12 principles to living a life in harmony. Proceeds from the book benefit the USANA Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals. Help us as we strive toward our goal of 2 million meals.

CEOWORLD Magazine: 7 Keys to Build Harmony in Teams

CEOWORLD magazine: 7 Keys to Build Harmony in Teams in COVID Era, by Kevin Guest

CEOWORLD magazine: 7 Keys to Build Harmony in Teams in COVID Era, by Kevin Guest

Kevin Guest, USANA CEO and author of All the Right Reasons, published an article in CEOWORLD magazine on June 23, 2020.

CEOWORLD magazine Logo7 Keys to Build Harmony in Teams in COVID Era outlines seven traits that create an environment of harmony.

The 7 Traits to Build Harmony

  1. Honesty: Living an honest life endears teams to you because they know you have integrity.
  2. Vision: A leader with vision inspires teams and lifts companies to heights unimaginable.
  3. Relationships: When we value people, that very style causes them to reciprocate with loyalty and diligence to give their best.
  4. Communication: Face-to-face collaboration remains one of the most influential methods of communicating with our coworkers.
  5. Decisiveness: Carefully review issues, but avoid the paralysis of analysis.
  6. Courage: Taking a leap of faith with every step into the unknown demonstrates the height of leadership in today’s fast-paced world.
  7. Service: Find meaningful ways to give back and to make the world a better place.

Read the full article on CEOWORLD.

“When those seven characteristics combine, harmony envelops a company,” Guest writes. “It forges teams through difficulties. It drives organizations to higher levels, and teams generate results they never dreamed achievable. Harmony binds them together for success after success.

Guest says the best leaders he’s seen mentor teams with these seven overarching traits. In 2018, Guest wrote All the Right Reasons, a book that includes 12 principles to living a life in harmony.

Proceeds from the book benefit the USANA Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals. Help us as we strive toward our goal of 2 million meals.

USANA Kids Eat Article in West Valley City Journal

USANA Kids Eat - David Mulham 2The West Valley City Journal quotes Kevin Guest, CEO of USANA Health Sciences, in its article about the USANA Kids Eat program.

Feeding Hungry Kids ‘Outside Our Back Door’

The program operates under the umbrella of the USANA Foundation. It helps to ensure 56,000 kids along the Wasatch Front in Utah don’t go home hungry. You can read the full article here, and learn how you can help by visiting USANA Kids Eat online.

We opened a new facility in December 2019 to help provide even more meals to hungry children in Utah.

“The mission of our company is creating the healthiest families on earth. And health begins with the very basic needs of nutrition. Right outside our back door are thousands of children who have that need.” — Kevin Guest, USANA CEO

 

All the Right Reasons Featured in The Resident

The Resident Good News, a community newspaper serving Connecticut and Rhode Island, featured an interview with Kevin Guest, author of All the Right Reasons, in its Aug. 7-20, 2019 issue.

Read the full issue of The Resident online. The article about Kevin Guest, author of All the Right Reasons, can be found on page 21.

The Resident - All the Right Reasons Kevin Guest

The Resident newspaper interviews Kevin Guest, author of All the Right Reasons.

 

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit the USANA True Health Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals.

Kevin Guest Named a Utah Business Magazine CEO of the Year

Utah Business - CEO of the Year 2019 3

USANA CEO Kevin Guest honored as a Utah Business magazine CEO of the Year for 2019

Utah Business magazine honors Kevin Guest, CEO of USANA Health Sciences, as a CEO of the Year 2019.

From Utah Business magazine:

“Kevin Guest has overseen record company growth as well as new product development; strategic marketing; and USANA’s audio, video, and event productions worldwide. Celebrating their 26th year of business in 2018, the company has further strengthened their foothold in the direct sales industry by reporting its fifteenth consecutive year of mind-blowing record sales and earnings. After being named CEO in 2016, he has been the driving force behind USANA’s massive success. However, he has been with the company since its humble beginnings in 1992 when he was contracted to produce its live events.”

MyBusiness Interview: Scaling a Business Through Direct Sales

Kevin Guest, USANA CEO

Kevin Guest, USANA CEO

Kevin Guest shares his thoughts on direct sales as an effective business model. Unlike franchising, which often comes with hefty up-front costs, starting a direct-selling business requires little overhead.

He advises would-be business owners to do their due diligence and research potential companies before jumping in. For USANA, as a publicly traded company, its financials and other information are readily available.

The interview was featured in MyBusiness Australia on Jan. 29, 2019.

NZ Herald: Rachel Grunwell: If You Want to Boost Your Wellbeing, Read More

Rachel Grunwell

Rachel Grunwell

Rachel Grunwell, who writes a weekly wellness column for Indulge as part of the NZ Herald, includes All the Right Reasons in her rundown of books to help you boost your overall well-being.

Kevin Guest, author of All the Right Reasons, shares five work/life balance tips that have helped him achieve success throughout his career.

The list includes:

  1. Be present
  2. Practice breathing
  3. Read books
  4. Prioritize your values
  5. Implement self-care

Grunwell also publishes Inspired Health NZ. The article was published on Jan. 26, 2019.

Business Insider Australia: 7 Habits of Highly Effective and Successful People

Business Insider AustraliaKevin Guest shares 7 Habits of Highly Effective and Successful People.

The habits, which are principles outlined in his book All the Right Reasons, were featured in Business Insider Australia on Jan. 25, 2019.