Celebrating USANA’s First 30 Years

30 years. Three decades. Since 1992. For USANA, it’s a milestone worth celebrating. Many companies don’t get to celebrate a year in business, let alone 30 of them (and counting!)

When the curtain rises this week on our 30th Anniversary Global Convention, don’t be surprised if you see me get a little emotional. As I wrote previously, I couldn’t be more thankful for Dr. Myron Wentz and this incredible company.

From the start (and I’m grateful to say I’ve been here since the start), USANA promoted a crystal clear mission: To create The Healthiest Family on Earth is our commitment.

I’m convinced the employees, Associates, Preferred Customers, and other stakeholders strive to achieve that vision daily. In 24 markets around the world, health is top of mind for everyone connected with USANA.

And for the first time in three years, we’ll be celebrating in person the individuals who make such a difference each day. As I mentioned in a recent video, that’s perhaps what I’m most looking forward to.

The 2022 Global Convention is positioned as a hybrid event, which means there are in-person and virtual elements. It’s a first for USANA. Imagine that, even after 30 years, we’re still innovating.

Let me be among the first to welcome the thousands who are joining us in Salt Lake City. And to the thousands more who are joining us online. I hope the convention provides you with the inspiration and motivation needed to reach great heights.

30 Years: A Celebration

Here are just a few aspects of this week’s celebration to keep in mind.

Garden Towers

As you may know, last year we set an ambitious goal to create 30,000 Garden Towers by this year’s convention. We are so close to achieving that goal! Thank you to everyone who’s supported The USANA Foundation‘s initiative. If you’re unfamiliar with Garden Towers, I invite you to learn more here (and here).

And now, I’m excited to announce that in-person convention attendees can purchase their very own Personal Garden Tower bundles. These are perfect for small spaces such as balconies, porches, or windowsills. Each purchase also gets us closer to our goal of 30,000 Garden Towers.

A World-Class Event

The quality of USANA’s live events always impresses me. For past attendees, I’m sure you’ll agree that they’ve been missed. Well, I’m certain this year’s event will blow your socks off. Here’s a small preview (check out full details):

Plus, you’re in for a real treat when The Free Radicals take the stage on Friday night (Aug. 19). It will be a 90s-themed party to remember (with special guest drummer Mark Schulman)! The website description tells the story:

Booyah! We’re stepping back into the ’90s, and it’s not a party without you! Whether you moshed through the decade or cringe at your parents’ photo album, we’re heading back to 1992 to celebrate 30 years of USANA. Rock out with Kevin Guest and the Free Radicals as they play the hits of the day—you’ll want to brush up on your line dancing, the running man, and the sprinkler. Don’t forget to dress to impress. *Scrunchies not included.

A Little Throwback

What’s a milestone event without some reflection? The folks at USANA dug out some vintage photos and created a timeline of important happenings in the company’s history. And, of course, we started our First 30 Years celebration with this teaser video that features a little nostalgia:

The Next 30

As we begin USANA’s next 30 years, I want to express my thanks and gratitude. I’ve often said, nothing is more important than relationships. And the relationships we’ve built since 1992 are unmatched. Thank you for helping to make USANA the company it is today, and for your dedication to creating The Healthiest Family on Earth.

Kindness Counts: 5 Ways to be Kind During National Civility Month

National Civility Month, held each August, provides an opportunity to treat others with kindness, empathy, and respect.

As human beings, we need each other. We need encouragement, empathy, and connections. We need smiles, kind words, good advice, and trusted friends. National Civility Month is the perfect time to share kindness and expand our circle of influence with those around us.

Recently, I offered five ways to help leaders and employees strengthen company culture through the power of civility to others.

5 Ways to Express Kindness

  1. Focus on Kindness First Thing in the Morning: Really think about how you’ll treat others that day. Maybe you’ll call your grandmother to let her know you’re thinking about her. Perhaps you’ll help your neighbor carry in her groceries — anything from the heart will do.
  2. Notice Others Around Us Who May be Struggling: If you know someone who’s experiencing a particular challenge, ask yourself what you would want from others if you were in their position. Socializing with friends or being a quiet listener — you have an opportunity to make a difference.
  3. Use Technology to be Kind: Think of how wonderful it is to get a text from someone who tells you how much you helped them or matter to them. Texting and emailing are quick and easy. Yet, those tools can send a powerful and kind message to someone. So follow your impressions when you feel inclined to reach out.
  4. Take the Higher Road When Talking About Others: When you avoid office gossip and don’t join negative talk about another person, that is a true demonstration of kindness and respect. Keep yourself from listening to unpleasant statements about others and don’t add anything negative to the conversation.
  5. Think of Yourself as an Instrument of Kindness: It’s a wild concept to some, but have you considered that maybe you were put on this earth to be kind to others? If you believe it’s your job, role, or destiny to be good to others, you’ll begin to behave with kindness all the time. When you believe you can greatly affect the feelings of others through simple acts of kindness, you’ll act differently and see remarkable things happen to them and to yourself.

Be Kind

As we commemorate National Civility Month, please take extra care to demonstrate kindness toward others. And toward yourself.

5 Ways to Be Kind | National Civility Month | Kevin Guest

I shared these thoughts and more in a news release that went out on Aug. 1, 2022.

The Power of Music: My Ultimate Playlist

Music, as you know, is medicine for my soul. I’m not sure where I would be without it. In honor of USANA’s 30th anniversary, which we’re celebrating in 2022, I provided a Top 30 list of many of my favorite songs.

Rich Shosted, part of USANA’s internal communications team, wrote the following article. It was originally published on USANAverse, USANA’s employee news source, and I’m delighted to share it here.

Music is Medicine For My Soul Email

Kevin Guest’s Ultimate Playlist

by Rich Shosted

Kevin Guest is up to his ears in music.

Though in all fairness, he always has been. The future USANA CEO grew up the youngest of five in Kalispell, an idyllic small town nestled in northwest Montana. His dad played in the local symphony, his mom was a pianist—and both nurtured a passion for melody in all their kids. “Music was always ringing throughout our house,” he says.

Over the years, Kevin picked up experience with multiple instruments—piano, drums, guitar—but ultimately, he gravitated toward his true love, the bass guitar. “The bass is the entire heartbeat of the musical experience,” he says.

And his fondness for harmony and plucking the low-pitched string instrument has led to a wealth of opportunity.

Kevin leveraged his passion to support his higher education and budding family. Throughout college—six nights a week—he made a living playing for a country band in venues across Wyoming, Idaho, and up and down the Salt Lake Valley. “I’ve played every bar on State Street [Salt Lake City],” he says.

In the early ’90s, Kevin landed a producer gig on Turn Up the Volume, a show that followed rock stars around documentary style. The madcap production gave Kevin the chance to tour with Poison, Bon Jovi, The Scorpions, and a slew of other notable rock bands.

He’s an unabashed fan of rock and roll, especially a certain history-making quartet. “My love for the Beatles goes as far back as I can remember,” Kevin says. And the superfan has been lucky enough to have met both Ringo Starr and Sir Paul McCartney. He’s seen the latter in concert on three separate occasions, too.

Subscribe to The Free Radicals channel on YouTube.

Music as Medicine for the Soul

These days our tireless leader plays the bass and provides vocals for The Free Radicals, a 12-strong musical ensemble that includes a few members connected to USANA—including Chief Sales Officer David Mulham, USANA Studios Project Manager Michael Rytting, and retired VP of Studios Shawn McLelland. The world-class band recently started a popular YouTube channel—their cover of Toto’s Rosanna has more than 500,000 views.

Kevin’s life—so far—is packed with an untold number of musical experiences he wouldn’t trade for the world. He’s had the pleasure of sharing the stage with the likes of Collin Raye, Kenny Loggins, Eddie Money, REO Speedwagon, and Belinda Carlisle. His talent and hard work even led to two performances at the Grand Ole Opry. “I’ve been so fortunate to either meet, work with, or play with almost every one of my music heroes,” he says.

But it’s much more than a hobby or a chance to meet his favorite artists. For Kevin, nothing is more important than relationships—and music plays a massive role. “Music is a universal language and a way to connect,” he says.

Music provides comfort, creates bonds, and builds comradery—and Kevin is sharing a piece (or 30 pieces rather) of his devotion with us.

In honor of USANA’s 30th anniversary, our CEO/resident rock and roller provided a list of his 30 favorite songs (below, in no particular order). “If you were to sit in my car with me, this is the music you’d hear,” he says.

Odds are one or two of these tracks will strike a chord with you. If they do, let us know which ones in the comments.

30 Songs to Honor 30 Years

“Let it Be”—The Beatles

“Let it Be” is really about being present—that there will be an answer and things will work themselves out. One of the things I struggle with is being present. I’m always worried about what might happen or what did happen versus just being in the moment—and this song helps me.

“The Dance”—Garth Brooks
“Don’t Stop Believin'”—Journey
“Love Remains”—Collin Raye
“Make This Day”—Zac Brown Band
“Take it Easy”—Eagles

When I think of the Eagles, I think of “team”—the group of people being stronger than the individuals. There are very talented individuals on the Eagles, but as a group they’ve achieved greater success. Applying that to our lives—working together versus trying to do it by ourselves—makes life much more beautiful and meaningful.

“Listen to the Music”—The Doobie Brothers
“Keep Pushin'”—REO Speedwagon
“Brand New Man”—Brooks & Dunn
“No End to This Road”—Restless Heart
“Your Song”—Elton John

Music is medicine for the soul, and this song is the perfect example.

“Ain’t No Time to be Afraid”—Little Texas
“Feelin’ Stronger Everyday”—Chicago
“Takin’ Care of Business”—Bachman-Turner Overdrive (BTO)
“Here Comes the Sun”—The Beatles
“Every Drop of Water”—Ricky Skaggs

The message in the song really resonates with me. It reminds me that everybody has value and worth and—like every drop of water shapes a stone—our experiences shape who we are, the good and the bad. And we need to take all those experiences as a blessing.

“Live This Life”—Big & Rich
“Ships of Heaven”—BlackHawk
“Teach Your Children”—Crosby, Stills, Nash & Young
“Momma Don’t Forget to Pray for Me”—Diamond Rio
“Wind of Change”—The Scorpions

I sat in a room with Klaus Meine, the lead singer of the Scorpions, as he talked about this song. He said that at the time, he was inspired by the fall of communism in eastern Germany and the Soviet Union. For me, it’s about how we need peace in the world.

“Shower the People”—James Taylor
“Long Hard Road”—Nitty Gritty Dirt Band
“Show Me the Way”—Peter Frampton
“Something to Believe In”—Poison

One of the problems with the world today is that people don’t stand for anything and don’t believe in anything. They’re just kind of letting the tides of the world swallow them up. You need something to believe in. I’m not telling you what to believe—just believe in something.

“Dream Big”—Ryan Shupe & the RubberBand
“Live Like You Were Dying”—Tim McGraw
“Shooting Star”—Bad Company
“Hole In the World”—Eagles
“You’ve Got a Friend”—James Taylor

This one was written by Carole King, who in my opinion is probably one of the greatest American songwriters…ever. Just look at the diversity of hits she has and all the different artists who have recorded her music. I love the James Taylor version of this one and the message.

Top 30 from Kevin Guest

The Turn Up the Volume Principle: Prepare, and Then Go, Baby, Go!

In life, we may be presented with opportunities that intimidate or scare us. Often, the fear stems from the unknown or an unfamiliarity. The Turn Up the Volume Principle, which is Principle No. 3 in my book All the Right Reasons, addresses this.

Prepare, and then Go, Baby, Go!

I’m reminded of a golf tournament I helped organize as a college student. Though I hadn’t any experience organizing such an event, I knew it would be a good experience, so I accepted the challenge.

I’m so glad I took the leap! It provided me with invaluable experience. And the opportunity to connect with many individuals who would help me in business for years to come (notably, Dr. Myron Wentz, the founder of USANA Health Sciences).

Turn Up the Volume!

Another illustration of the principle involved a show I produced many years ago called Turn Up the Volume! I worked as a producer and frequently filmed the segments. As I discuss in my book, the concept involved going behind the scenes with famous rock musicians.

Kevin Guest - Turn Up the Volume PrincipleThe series catered to die-hard fans who wanted to know everything about a rock star’s life.

  • What it was like when they were on the road or backstage before a big concert
  • Who or what was their inspiration for writing music
  • How did they put an album together?

Those were the stories I wanted to hear, the ones I knew other fans would also be interested in.

Well, I developed a business plan and pitched the idea. We got the green light to begin production. One night, I got a call that we had an interview set up with Gene Simmons of KISS…in two days. Equal parts of excitement and fear enveloped me. I couldn’t believe I’d be interviewing a legend. Yet, I didn’t have the appropriate camera equipment ($80,000 at the time) to film the interview.

Long story short, I rented a camera, spent a long night learning how to use it, and filmed the interview the next morning. It proved to be a success.

These notions of “fake it ’till you make it” and then “go, baby, go!” are courtesy of my grandfather. The words were written on a plaque in his office. Of course, you need to be careful with the “fake it” part. Preparation is key, and putting in the effort is critical. So when opportunities come, you’re ready to seize them.

My grandfather believed if he were prepared and took action, good things would come to him. I have consistently found this to be true. When in doubt, act.

In Addition…

I invite you to subscribe here to receive monthly emails from me on a range of topics. Please consider contributing to the USANA Foundation. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition.

7 Ways to Find Peace & Lower Stress

Recently, the world celebrated International Peace and Love Day. People across the globe commemorate the day each July 7.

Introduced by Ringo Starr, born July 7, 1940, the famed Beatles drummer said he wanted peace and love for his birthday and he encouraged people worldwide to spread peace and love.

Research shows that as we seek peace and show kindness, we reduce stress and become more productive. Committing to a calm personal approach is important not only on International Peace and Love Day but also every other day of the year.

I was fortunate to meet Ringo Starr backstage before a concert and saw firsthand that he was an exceptionally nice person. Ringo laughed and joked as if he had plenty of time to spend with us in the waiting room. He seemed to thoroughly enjoy himself.

When we took a picture, Ringo put his arm around me, chatted for a bit, and showed the peace and love signs he’s famous for. He was gracious and genuine to each person in the room because he chooses to treat people with respect and warmth. He chooses the kind of person he wants to be. Everyone there went away feeling good about themselves and loving Ringo even more.

7 Steps to Find Peace, Lower Stress

1. Genuinely share peace and love to reduce stress

This brings more accomplishment and a sense of ease that is contagious.

2. Choose to treat others with respect and kindness

Listen and validate others’ emotions and experiences. Letting them know their happiness and well-being matter to you is key to cultivating a personality of peace.

3. Slow down and focus on their own breathing

Being mindful of your breathing brings you into the present moment, sharpening clarity and concentration. I like to breathe in for four counts, hold my breath for four counts, exhale for four and hold that for four counts. Doing that six times brings more oxygen and clear thinking.

4. Simplify your task list and devote efforts to top priorities

Don’t spread yourself too thin and be conscious of what matters most.

5. Walk outside and soak up nature

My boyhood home was near Flathead Lake, Montana, so growing up surrounded by water, trees, and mountains is second nature. Living that deeply in nature calms you and reminds you of the bigger perspective when facing life’s challenges.

6. Get massages for relaxation and muscle relief

Mayo Clinic findings cite massages reduce pain and muscle tension, improve blood circulation, lower heart rates and blood pressure, and improve immune function.

7. Make a list of things you are grateful for

These should be things that make you feel happier and calmer. Keep that list on your device and at low points during the day, review it and see your life in a more positive, realistic light. As I do that, I have found things are not as bad as I thought, and life is moving along better than I imagined.

I shared these thoughts and more in a news release that went out on July 7, 2022, International Peace and Love Day.

KUTV ‘Eye on Utah’ Segment Features Kevin Guest

KUTV, Utah’s CBS affiliate, featured Kevin Guest, bassist for The Free Radicals and USANA chairman and CEO. The televised segment discussed Kevin’s role as CEO of a billion-dollar company and his career as a part-time professional musician. The segment aired twice on July 5, 2022.

The online version of the article — Utah man balances being a CEO and part-time rock star — is available now.

KUTV Eye on Utah Screenshot


Behind the Scenes

Here are a few behind-the-scenes photos from the interview, which took place in May 2022. 📸 Candid Communications


USANA Celebrates 30 Years

Throughout my life, I’ve been fortunate to meet many great people. One of the greatest helped shape the last 30 years. Dr. Myron Wentz, the founder of USANA, created a path that I’m grateful I followed.

In some ways, I can’t believe it’s been 30 years since I hitched my wagon to Dr. Wentz and this great company. Where did the time go? Yet, I smile each time I think about the longevity and the tremendous impact USANA has had on so many lives around the world.

USANA is preparing to celebrate its 30th anniversary at our Global Convention. It reminds me why we’re all here.

We’re here to create the Healthiest Family on Earth.

Our focus remains consistent, as it has for three decades. This notion of the Healthiest Family on Earth continues to be relevant and important. I’m sure 30 years from now, the idea of health — physical, emotional, spiritual — will be even more relevant than it is today.

A Global Celebration

For the first time in three years, the USANA Family plans to gather in Salt Lake City to celebrate. The 30th Anniversary Global Convention is scheduled for Aug. 17-20. It’s an event to celebrate you and all the wonderful people who make USANA what it is.

Create memories to last a lifetime as we recognize you and everything you’ve achieved. Power your entrepreneurial mindset with engaging workshops, energizing speakers, and an electrifying party three decades in the making.

This year’s global convention is positioned as a hybrid event, which means there are in-person and virtual elements.

Health and safety are paramount. I encourage you to carefully consider your own circumstances and select the ticket option that works best for you (here are answers to several common questions). The online component no doubt will be outstanding.

Yet, as the global USANA Family prepares to meet in person for the first time in three years at an event three decades in the making… Well, let’s just say the USANA 30th Anniversary Global Convention is poised to be an event unlike any other.

USANA and Culture

As a side note… Recently, I’ve written about corporate culture and how I believe it’s a differentiator for USANA. It’s one reason we’ve been around 30 years — and I believe it’s why we’re just getting started.

Aligning personal values with your employer’s culture brings a peaceful sense of harmony and strengthens teams. If you missed my thoughts on this notion, I invite you to read the full article.

8 Steps to Restoring Corporate Culture | USANA Chairman & CEO Kevin Guest

Here’s wishing you good health and happiness, and I can’t wait to see my extended USANA Family (either virtually or in person) in August.

8 Steps to Restore Corporate Culture

With the COVID-19 pandemic having eroded corporate culture and upended the rhythm of coworkers’ connections, restoring corporate culture may be difficult.

Inspired by Peter Drucker’s quote, “Culture eats strategy for breakfast,” I’m convinced that restoring culture is key to bringing our companies back from the pandemic. Aligning personal values with your employer’s culture brings a peaceful sense of harmony and strengthens teams.

Corporate Culture: 8 Steps for Success

  1. Celebrate with Co-Workers: Transitioning to hybrid work is the perfect time to celebrate reuniting with the team that achieved success together during the pandemic. Deepening those relationships at company and personal events can reinforce the sense of team and harmony.
  2. Give Back to the Community: Every great company I know has a robust community outreach program. This service provides opportunities to forget about yourself and to help others. When you’re doing this with coworkers, you’ll see an inner source of accomplishment and gratitude for how you can make a difference and lift others.
  3. Focus on Strengths: Pay attention to the things you do well. Then build on that footing to reach higher and grow personally and as a company.
  4. Face Challenges Head On: When challenges arise, stand up, be strong, and meet your troubles head-on. You can conquer just about anything if you’ll just face it.
  5. Communicate Openly: Nothing beats speaking directly and respectfully. When we can feel safe about sharing and receiving direct communication, we grow exponentially.
  6. Give Praise: Generously acknowledge the talents and achievements of colleagues. A genuine thank-you energizes colleagues who work hard to bring success to projects.
  7. Seek Input From Others: It’s important to build consensus and to seek feedback to involve others when making important decisions. When we seek input in safe conversations, others will be more likely to support projects they have helped develop. More importantly, they’ll feel valued and recognized.
  8. Keep Learning and Growing: I have spent hours at home learning to play guitar and honing my skills. Although I love music and love to play, it has been hard work. However, the years of hard work have paid off.

I believe Implementing these steps will help restore corporate culture and build stronger teams going forward.

Ask Kevin: How Does USANA Maintain its Strong Corporate Culture?

Here’s an answer to a question I received on social media. If you’re unable to view the video below, please watch it on my YouTube channel.

I shared these thoughts and more in a news release that went out on June 1, 2022.

What I’m Reading: Billy Joel

As part of the occasional What I’m Reading series, here’s a recent book I’ve read and have enjoyed. Billy Joel is an American songwriter I’ve admired for as long as I can remember. A little while ago, I read a biography about the music legend.

I’m reading this book more for entertainment purposes, though I’m also learning a lot about Joel. He, in my opinion, is one of the greatest American songwriters of pop music ever. Somebody that musically I’ve really followed and been a fan of his music for as long as I can remember.

It’s interesting as you read about celebrities, and how often their lives are filled with ups and downs. Just like everyone, I suppose. He’s had many challenges, which is where a lot of his great music has come from, I think.

But he’s always had his love and passion for music, which has always rescued him when things were not going the best.

I wouldn’t necessarily pattern my life after that of Billy Joel, but I certainly love his music.

Keith Urban Chats with Kevin Guest at Virtual Event

Legendary singer/songwriter Keith Urban visits with USANA Chairman & CEO Kevin Guest at the 2020 USANA Americas-Europe Virtual Convention.

Throughout the 30-minute conversation, Urban discusses his musical career, leading a large organization, and how he’s coping with the worldwide pandemic.

If you’re unable to view the above video, please click here to watch it on YouTube.

Among the topics Keith Urban discusses…

  • 00:00 Introduction
  • 01:50 How has this year (2020) changed your mindset?
  • 02:50 How has your leadership style changed during the pandemic?
  • 03:45 What’s your philosophy on how to treat people?
  • 05:20 When did you start playing guitar, and how did you become such a master of the instrument?
  • 06:35 How do you handle being told no and keep yourself moving forward?
  • 08:40 What does success mean to you?
  • 09:37 What does music mean to you?
  • 10:26 What is the music-writing process like for you?
  • 12:15 Talk about an instance where a song of yours has had a dramatic effect in someone’s life?
  • 13:25 Can you share your drive to give back?
  • 15:29 What does good health mean to you and how do you maintain your health, especially on the road?
  • 17:05 What are some activities you and your family have been doing during the quarantine?
  • 17:50 What would your dream venue be to perform?
  • 18:40 What does it feel like being on stage with thousands of people singing your songs back to you?
  • 19:43 Talk about Clarence, your Fender Telecaster guitar
  • 21:20 Who is one artist you’d like to collaborate with and why?
  • 22:30 What have been unique parenting challenges for you this year?
  • 23:40 Why do you go into the audience at many of your concerts?
  • 25:15 With a new virtual way of connecting, have you learned something new that you didn’t expect about connecting with people?
  • 26:30 Is there a song you look forward to performing every night?