The Leap of Faith Principle: Take the First Step

Sometimes when we are faced with difficult tasks or overwhelming obstacles, all that’s required for us to navigate the path toward success is to take the first step. That’s the Leap of Faith Principle, which is Principle No. 4 in my book All the Right Reasons.

All the Right Reasons Book CoverTo help illustrate the principle, I lean on a story from Indiana Jones and the Last Crusade (apologies for the incorrect Indiana Jones film reference in the video below).

In one particular scene, Indiana needs to get from one side of a massive ravine to the other in his quest to find the Holy Grail. The only problem? It’s far too wide to jump across, and there doesn’t seem to be a bridge.

Indiana fears he will fall to his death if he steps blindly into thin air. But his father is dying and he has run out of time. Professor Henry Jones, Indiana’s father, urges his son to take a leap of faith.

“You must believe, boy. You must believe,” he says.

Ultimately, Indy takes a leap of faith and makes it to the other side.

Take a Leap of Faith

Many times in life, that’s what it takes. We just have to take the first step.

Dr. Martin Luther King, Jr. said: “Faith is taking the first step even when you don’t see the whole staircase.”

So often, we’re not willing to take that first step because we’re not sure what’s going to happen. The only thing that will help us do that is to have faith.

The Leap of Faith Principle, to me, is this: You act with faith when you take a courageous step into the unknown.

As I write in my book, faith is not a sure knowledge. It is a firm belief in something for which there is no proof. We have faith when we believe we can find a way and then move into the dark.

Faith is hope put into action.

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When we embark on a journey, start a project, begin a new relationship, or form a business, we aren’t guaranteed our efforts will prove successful. Like Indiana Jones, we are often taking steps into the unknown. We act, not because we know, but because we hope we can succeed. We believe we can find a way.

I invite you to subscribe here to receive monthly emails from me on a range of topics. Please consider contributing to the USANA Foundation. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition.

6 Practices to Help Workers Ease Back Into an Onsite Work Pattern

The following is adapted from a news release published on May 18, 2021. 

As nearly 70 percent of Americans feel we’re emerging from the pandemic, more workers will be expected to return to work. And that can cause anxiety.

Since May is Mental Health Awareness Month, I shared six practices to help workers ease back into an onsite work pattern.

We are social beings. The year in isolation threw off our flow of sociality. When we embark on a new normal world, many will likely be a bit wobbly as we ease back into the office socially. We need to go easy on ourselves because it will all work out.

1. Slow Down and Breathe

First, slow down and breathe to soak in the moments you’re experiencing now.

2. Practice Self Care

Apply a healthy dose of self-care by wrapping yourself up in nature and connecting with experiences that matter most to you, whether that be with friends, family, or yourself alone.

3. Believe in Yourself

Believe that you are good enough, that you can do it. If you don’t believe in yourself, lean on my grandpa’s teaching: ‘Fake it until you make it.’ That’s a great way to gain confidence and propel forward with any task you face.

4. Live in the Moment

Be Present - Ease Back Into Post-Pandemic WorkEnjoy the time you have now and plan for the future with confidence. From my experience, planning for the future is exceptionally smart, but worrying about the future yields no good thing. I even have a clock in my office to remind me of this.

5. Serve Others

Lift another person up, look outside of yourself and see who can use your help, your smile, and even your simple greeting today. When we lose ourselves in the service of others, we find strength and purpose.

6. Exude Optimism

Convince yourself that everything will work out for you just fine. I’ve quoted a poem in my book called, ‘Things Will Work Out,’ which posits that when we look back at our lives, we will realize everything has indeed worked out. To continue that success, we should focus energy on current situations to ensure positive solutions. It’s a simple and powerful concept.

Applying such practices can help today’s workers ease back into post-pandemic office work and live a life today in harmony with one’s core values.

All proceeds from All the Right Reasons are directed to feed two million meals to hungry children. Available on Amazon, the book provides 40 meals for every single purchase.

World Service Week 2021: Giving Back to Your Community

We’re less than a month away from USANA World Service Week. Each year, the USANA Family joins together around the world to give back. This year’s global event will take place June 14-21, 2021.

As you may know, one of my all-time favorite quotes, which is attributed to Winston Churchill, is:

“We make a living by what we get, but we make a life by what we give.”

Truly, the things that really matter are what we can do to help others. Many of us are blessed to be in a position where we can give of our time and our money to help out those less fortunate.

Over the next little while, The USANA Foundation’s blog and social media will share stories about individuals who are making a difference in their communities.

Most recently, I read about why, in 2019, Canadian bobsledder Alex Kopacz joined the Foundation’s mission to Chiang Mai, Thailand. The Olympic gold medalist and USANA athlete served “to help families living in abject poverty who lacked the means to feed themselves,” the article says. “Along with 24 other volunteers, he helped the locals build lasting, sustainable food sources.”

What an inspiring story. I encourage you to read the article, and then I invite you to make a commitment to serving your own community during World Service Week.

World Service Week 2021

Giving Back

There are so many opportunities to get involved and to make a difference. Please send me a message with how you’re planning to give back during USANA’s fifth annual World Service Week. It could be included in next month’s e-newsletter.

If you’re looking for inspiration, you can donate, learn how to become a USANA Foundation Ambassador, or fundraise through the USANA Foundation website.

Note: A version of this article originally went to e-newsletter subscribers on May 20, 2021. If you’d like to subscribe, I invite you to do so here.

5 Things I Wish Someone Told Me Before I Became a CEO

5 Things I Wish Someone Had Told Me Before I Became a CEO

5 Things I Wish Someone Had Told Me Before I Became a CEO

Parveen Panwar, Mr. Activated on social media, invited me to speak as part of his “5 Things I Wish Someone Told Me Before I Became a CEO” series on Medium.

Read the entire article in Authority Magazine online.

The article includes answers to question such as:

  1. How I embarked on my career path
  2. What I found interesting about the role once I became CEO
  3. Who’s mentored me to help me in my journey
  4. Why diversity, equality, and inclusion are so important
  5. And a few myths about being a CEO

Then, we got into the heart of the article. I provided 5 things I wish someone told me before I became a CEO.

5 Things I Wish Someone Told Me Before I Became a CEO

Please take a look at the full article in which I expand on the following points. I wish someone would have…

  1. Better educated me on government relations and affairs
  2. Told me that every single member of the senior executive team has value
  3. Better educated me from a financial perspective on publicly traded companies
  4. Better explained the delicate nature of family dynamics in a family-founded business
  5. Told me more about international commerce for a global company

Thank you to Parveen Panwar — Mr. Activated — for inviting me to participate in his series. I enjoyed sharing my thoughts, and I hope my answers provide value to you personally or professionally.

The Cardboard Keyboard Principle: Choose to Use Positive Self-Talk

The Cardboard Keyboard Principle. In the video below, I relay a harrowing story about a young woman in Rwanda. A civil war had erupted, devastating her small village and leaving many fighting for their lives.

All the Right Reasons Book CoverImmaculee Ilibagiza hid in a bathroom as killers lurked outside the window. For days, this woman feared for her life. Yet, her thoughts were hopeful and uplifting. She imagined her life once she was rescued — working at the United Nations.

Immaculee read books and taught herself English, all while violence raged just outside her door. She drew a replica of a computer keyboard on a piece of cardboard and spent hours learning how to type.

Immaculee survived by keeping hope in her heart and telling herself she would be okay. She prepared for her future.

It would have been easy — and understandable — for Immaculee’s thoughts to turn dark. For her to consider the situation hopeless and to give up. She could have let negative self-talk overwhelm her spirit.

But she didn’t. She used her inner voice to think positively about her seemingly dire situation. And it helped her escape. It allowed her to ultimately realize the life she visualized herself living.

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The Power of Self-Talk

Managing self-talk is a significant personal difficulty for me. I constantly struggle to eliminate the negative voice in my mind.

At my first Grand Ole Opry performance with Collin Raye.

Many have heard me tell the story, which is also included in my book, All the Right Reasons, of standing off stage at the Grand Ole Opry. I’m about to perform with country music superstar Collin Raye—a phenomenal opportunity on one of music’s biggest stages—and my inner voice is filling my mind with doubt.

What are you doing? You’re not a professional musician. You don’t deserve to be here. What if you make a mistake and ruin the whole show?

Fortunately, I’ve developed strategies and techniques to quiet the negativity and amplify the positive self-talk.

I’ve worked hard to learn the music. I’ve trained and practiced for years for this opportunity. It’s going to be an awesome show!

As individuals, we tend to be harder on ourselves than anyone else is. But the good news is positive self-talk is even more powerful than negative self-talk. Learning how to channel and elevate the voice in your head can change your life.

I encourage each of you to take note of the chatter happening inside your head. With practice, we can consciously choose positive self-talk (and limit negative self-talk) to help make our lives better.

A version of this article went to email subscribers on April 21, 2021. I invite you to subscribe here. Please consider contributing to the USANA Foundation. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition.

Kevin Guest: Seek Mentorship in Pandemic

Kevin Guest, USANA Chairman and CEO and author of All the Right Reasons, is featured in an article about mentorship on the Home Business magazine website on April 13, 2021.

“One of the undisputed secrets to my success has been following advice from mentors,” Guest says. “For over 20 years, Denis Waitley has been one of my mentors and dearest friends. His philosophy on winning and serving others rang true to me, and I have absorbed everything he has produced, which has taught me a tremendous amount about success.”

Read the full article on Home Business magazine’s website.

4 Steps to Finding an Influential Mentor

  1. Identify qualities you want in a mentor — and find someone who has “walked the walk,” so to speak
  2. Seek out a mentor and approach them. The worst thing that can happen is they decline.
  3. Be candid with your mentor on your goals and dreams. Help them understand and make the most of their investment.
  4. Follow the advice of your mentor. Make the most out of your investment.

Earlier this year, Guest wrote about mentorship on his blog. In 2018, Guest wrote All the Right Reasons, a book that includes 12 principles to living a life in harmony. Proceeds from the book benefit the USANA Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals. Help us as we strive toward our goal of 2 million meals.

What I’m Reading: The Ride of a Lifetime

The Ride of a Lifetime

It’s been several months since I’ve posted about What I’m Reading. So I wanted to share with you one book that I’ve recently started but that I’m really enjoying. It’s The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.

My kids know that I like to read, so they’re always trying to find something I might enjoy. My son actually gave me this book.

It’s lessons learned from Robert Iger, who spent more than a decade leading the Walt Disney Company.

I’m always excited to learn from other leaders. This book, in particular, lays out several real-life practical stories.

Iger also offers insight into certain decisions he made — some good, some bad — and the lessons he learned from each.

The Disney Experience

As you may remember, the USANA management team spent some time at The Disney Institute in 2019. We learned from their customer experience model.

Our challenge: Learn as much as we could from the Disney team. And then visit Disneyland the following day to observe their methods in action.

Finally, we regrouped as a management team and talked about how we can apply some of the Disney customer experience strategies in our own business. I believe it’s so important to learn from others, especially from others who have a proven track record in a certain area.

The Walt Disney Company definitely excels in customer experience. I’m learning even more about it as I make my way through The Ride of a Lifetime.

How About You?

What are you currently reading? Please drop a comment to let me know if there’s a book you recommend I pick up next.



Applying New 3Rs Gets Workers through Pandemic

Three Rs - Facebook-Twitter

Applying New 3Rs Gets Workers through Pandemic, Global Author/CEO Says. The following is adapted from a news release published on March 17, 2021. 

Applying the new 3Rs — resilience, recalibration, and relationships — will help today’s workers get through challenges brought by the pandemic, according to a global author and CEO.


Kevin Guest Holding the Hope Diamond 3Rs“The first thing to acknowledge is that every person who has made it this far through the pandemic is resilient, and that is a key strength that is going to carry us through to even greater heights,” said Kevin Guest, author, musician, and CEO of USANA Health Sciences. “Years ago, I met the most famous diamond in the world: the Hope Diamond. As I held this forty-five-and-a-half carat, deep blue diamond in my hands, it made me think of how resilient this rock is to have withstood the highly pressured environment in the earth.

“From about 90 miles deep in the earth, this rock was spewed out in a volcanic eruption, discovered, cleaned, polished, and prepared into a beautiful diamond. In a metaphorical sense, each one of us is a diamond, and through all of the pressures of the pandemic, we have strengthened our character and determination to make us unstoppable.”


The second “R” to recalibrate your life to align with your core values is a repeated theme in Guest’s book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony.

“We have never been closer to the end of the pandemic than we are now,” Guest said. “Living in isolation is the perfect time to reconnect with your core values to determine who you really are, what life means to you, and what values will serve as your foundation going forward.

“In reality, most of us have never been given the gift of extended time to assess like we have now. Using this to determine what matters most to you is a huge life bonus. Recalibrating habits, thoughts, and daily duties to define who you are will benefit you and those around you for the rest of your life.”


Drawn from a lifetime of networking and leading a global company, Guest cites the third “R” as valuing relationships.

“Nothing is more important than relationships,” said Guest, chairman and CEO of USANA Health Sciences (NYSE: USNA), a billion-dollar company operating in 24 markets worldwide. “Today I have friends and colleagues in countries and cultures around the world, and each is important to me. I learned long ago that treating others with the utmost respect and kindness is a key to success and makes life more harmonious for everyone.

“The pandemic has reminded us of things that matter most, and relationships with others is at the top of the list as we connect with God, family, friends, coworkers, and so forth. Over the last year, we have felt a loss of connection with others, and because humans are naturally social beings, relationship-building is one of the key factors that will help us emerge stronger from the pandemic.”

The 3Rs

All the Right Reasons Book CoverGuest believes those simple patterns, the 3Rs, of behavior can help us power through the pandemic and lift each other to higher levels of harmony in life in a post-pandemic world.

“I’ve never seen Kevin make a selfish decision,” said country music star Collin Raye, who wrote the forward in All the Right Reasons and frequently invites Guest to play with his band on tour, including multiple times at the Grand Ole Opry. “He thinks of his family, his friends, and his associates at USANA and always tries to put others first.”

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit The USANA Foundation and its mission to feed hungry children. Each book purchase provides 40 meals.

Who Are the Mentors in Your Life?

One of the greatest values of mentors, renowned author and speaker John C. Maxwell says, “is the ability to see ahead what others cannot see and to help them navigate a course to their destination.”

I’ve been fortunate to have had countless mentors in my life to help me navigate my course. I’ve learned and studied from brilliant individuals who have counseled and guided me personally and professionally.

One of my dearest friends and longtime mentors is Dr. Denis Waitley.

Over the past 25-plus years, we’ve spent hours talking about business, life, happiness, sadness, success, failure, and everything in between.

He’s mentored me as I’ve grown up in USANA.

Above all, he’s provided objectivity and honesty when I needed it most. I know I can count on Denis to offer wise counsel and to help me become a better version of myself—to get to where I want to be.

This notion of mentorship is something I’ve been thinking about lately, especially as I focus more on self-care. It’s so important to develop relationships with people who can help you grow.

Who Are Your Mentors?

For USANA Chief Sales Officer David Mulham, who talks about mentorship in some recent social media videos, Dr. Myron Wentz springs to mind (as he does for me, and as I’m sure as he does for many of you).

In a recent video, David asks: Who’s been significant in influencing the decisions in your life?

“It’s really important for people to know there are people out there, either directly or indirectly, that can really have an influence on you if you seek them out,” he says.

So who are the influential individuals in your life who have mentored you along the way? Please reply to this email to let me know.

A version of this article went to email subscribers on March 22, 2021. I invite you to subscribe here.

Catching Up with Kevin: Reflecting & Looking Ahead (March 2021)

Recently, I had the opportunity to sit down and talk about a variety of topics that have been on my mind lately. This exercise of reflecting on the past and looking toward the future is something I like to do regularly.

If you subscribe to my YouTube channel or follow me on Facebook or Instagram, you likely saw the following video. However, if you haven’t yet seen it, I invite you to watch it.

In it, I share my thoughts on several topics, including…

📌  Takeaways from 2020

Kevin GuestIn reflecting on 2020, I didn’t realize how much I needed to take care of myself. I’ve spent all these years taking care of others and 2020 for me was really a year that I was able to slow down. I was able to focus on myself. I was able to think about things that were causing me stress in my life and trying to manage them more effectively.

📌  A Year of Acceleration

I really see 2020 as a year of acceleration, not disruption. What I mean by that is we were already on the path of being more user-friendly from a technology perspective. When all of a sudden we couldn’t have our in-person meetings, we couldn’t jump on a plane and travel and fly, we were forced to use technology and I’m so grateful that we were well down the path so that we could pivot when we had to.

📌  USANA’s Five-Year Strategy

There are a few things I’m really looking forward to — the launch of some new products we’ve been working on for quite a long time. We’re also working on expanding into a new market. We won’t announce which one it is until we’re ready, but that’s well underway. The thought of expanding USANA’s global footprint is exciting to me in the future.

And then lastly, stay the course. The last several years have been outstanding and we’re going to have, in my opinion, an outstanding future as we continually do what we do best — which is make the best nutritional supplements in the world.

📌  Social Responsibility (and the new Sustainability Committee at the board level)

The whole idea of social responsibility, social governance, sustainability is nothing new to USANA. Our buildings feature solar panels to help us with our carbon footprint. We xeriscape the property at our Home Office in Salt Lake. We’ve implemented recycling programs in other markets where consumers can bring empty supplement bottles in for us to recycle.

The Sustainability Committee on the board is a more formalized approach to many things we’ve already been doing from social governance and social responsibility perspective. We want to make sure USANA is a good global citizen at all levels as it relates to diversity, as it relates to the environment, and as it relates to social responsibility.

📌  How I’m Adapting to the ‘New Normal’

I think part of being around USANA for 30 years and seeing many different changes in the marketplace come and go is you have to be agile. We are a large, global company and so we’re not as agile as I’d like us to be in many areas. But the way I stay grounded and focused is trying to remain agile and trying to do things here at USANA that can help us respond even quicker to changes.

Thank you for following along here, and I appreciate all the kind words and the interaction on my social sites.