The Daily Flash: A Roadmap for Successful Goal-Setting

Kevin Guest, Chairman & CEO of USANA Health Sciences and author of All the Right Reasons, appeared on The Daily Flash show on Jan. 12, 2023. In the interview, he outlined a seven-step roadmap to successful goal setting. Doing so helps you create a personal success plan.

“It all begins with loving yourself,” Guest says. “If you do, you’ll have a much better chance at accomplishing your goals. I think love is a very, very powerful tool in achieving our goals. It starts with us individually and sometimes we forget about that.”

🎥 Watch the full interview on The Daily Flash YouTube channel.

A Seven-Step Goal-Setting Roadmap

The Daily Flash | Set Goals for YourselfThe start of a new year is the perfect opportunity to create a personal success plan. To help others create such a plan, Guest outlines seven steps one should take:

  1. Defining your goals
  2. Breaking them down
  3. Taking action
  4. Staying motivated
  5. Going all in
  6. Loving yourself
  7. Celebrating wins

Daily Flash: Additional Information

Previously, Kevin Guest appeared on The Daily Flash show in November 2021. In that appearance, he talked about principles contained within All the Right Reasons book. Daily Flash is a nationally distributed news and entertainment program. Its hosts aim to inform and entertain while helping viewers jumpstart their day.

Start Something in the New Year

To kickstart 2023, I’m encouraging others to start something during January’s National Rising Star Month.

Start SomethingIn All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, I share lessons describing how taking risks and starting a worthy habit can elevate a person to success in personal and professional efforts.

Accepting the challenge to start something—new or old—is invigorating and a bit scary because it gets us out of our comfort zone and focused on new discoveries. Starting a habit earnestly helps us discover inner strength and brings untold rewards.

January is an ideal time to start something new because it is National Rising Star Month, which encourages all individuals to step up and share their talents.

From my experience, everyone has talents to share, even those who feel hopeless or invisible. When they reveal those, the benefits are immeasurable.

Start Something to Unlock 5 Key Rewards

Beyond energizing one’s days with purpose, starting a new habit brings five key rewards:

  1. Increased self-confidence
  2. Beneficial physical changes
  3. Positive thought patterns
  4. An improved ability to handle stress
  5. A firmer resolve to live according to one’s core values

When I’m true to my values, my life is in harmony and an inner balance strengthens me to face challenges. When I’m inconsistent with what I know is right for me, I’m living a life in dissonance, and nothing good happens.

In one inspiring story in my book, I introduce readers to Rwandan Immaculee Ilibagiza. I call it the Cardboard Keyboard principle. After Rwanda’s genocide in 1994, Hutu fighters hunted Ilibagiza, who fled for protection. Even with soldiers outside her window taunting and calling her name, Ilibagiza stayed positive, was rescued, traveled to Rwanda’s capital, and applied for a United Nations job for weeks with no luck.

Telling herself she could master English, which would improve employment opportunities, Immaculee drew a computer keyboard on a cardboard scrap and spent hours learning how to type. With determination to learn English, countless attempts to get that job, and positive self-talk, she was eventually hired.

Watch The Cardboard Keyboard principle on my YouTube channel

That level of persistence and positive self-talk has the power to carry us to higher ground and plow through any obstacle. Immaculee never told herself she couldn’t do it, even though everything she had to learn was difficult.

To inspire others to start something now, risk can produce great rewards. The only strategy guaranteed to fail is to not take risks. Taking a risk—a leap of faith—is an essential part of progress.Rising Star Month - 5 Key Rewards (1600 × 900 px) - 1

I shared these thoughts and more in a news release that went out on Jan. 3, 2023, in honor of National Rising Star Month. All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds feed hungry children, with each book purchase providing 40 meals.


Mindset Shift: Bring a Positive Change to the World

We’re well into what I consider to be the most wonderful time of the year. The holiday season provides an opportunity to gather with loved ones, give back to our communities, and truly appreciate the blessings in our lives.

Yet, for so many, the holidays also present countless opportunities for added stress and discomfort. As I’ve written before, I strongly believe that it’s critical for each of us to implement a self-care routine that helps us stay balanced all year long.

For me, I’m focused on living in the moment and, whenever possible, exuding positive energy.

As I mentioned during USANA’s 30th Anniversary Global Convention in August, together we can bring a positive change in the world and those around us.

It’s all about putting ourselves in the right mindset. As we wrap up another year, let’s try to push out the bad and direct all our energy to that which is good, especially during the holidays.

If we open our minds to see what’s possible, rather than dwell on obstacles, we can expand our belief and confidence in who we are and what we can be.

Above all, I wish you peace and joy during this special time of year.

Note: A version of this article originally went to e-newsletter subscribers on Dec. 21, 2022. I invite you to subscribe for free.

How Do I Develop a Personal Success Plan?

I’m a big believer in the power of planning to succeed in personal and professional endeavors. December’s National Business Plan Month is the perfect time to develop a personal success plan for the upcoming year.

Personal Success Plan | Kevin GuestHaving a personal success plan (or personal life plan) is key to achieving goals and dreams. Such a plan will help you stay focused and motivated so you can track progress and reward yourself at high points.

In my book, All the Right Reasons, I share how years ago a colossal failure motivated my business partner and me to write a plan that set the course for success for the rest of my career.

After presenting to executives at a major U.S. retailer, I was told — bluntly — that we had “completely wasted” their time. It spiraled me into an all-time low.

We were shot down in such an embarrassing manner and absolutely demoralized that we could have told ourselves we were failures, that we had no business being in video production. Instead, we decided to use our failure as a stepping stone to our success.

During a long layover in the Denver airport, the two of us wrote a business plan on the back of about 20 napkins.

That laid the groundwork for our highly successful video production company in the years ahead. We had been humiliated, but we didn’t let the experience break us.

We still laugh when we talk about that experience. Our belief in ourselves and our positive self-talk made all the difference.

The Importance of a Personal Success Plan

Personal success plans provide a roadmap to follow and help keep a person accountable. Tailoring the plan specifically toward one’s interest is key.

It takes five steps:

  1. Define goals
  2. Break goals into smaller, manageable steps
  3. Take action
  4. Accept and overcome obstacles
  5. Measure progress

With the first two steps in place, it’s time to take action because the sooner you start, the sooner you’ll achieve your end goal. Starting early gives you the luxury of not being rushed, which brings the benefit of reflection and refinement.

Then, once you’ve taken action, it’s important not to let obstacles or setbacks deter you.

Being shamed out of the room by those executives motivated us to write a business plan in the airport with a firm determination to excel.

Last, but certainly not least, you have to track your progress and celebrate milestones. That keeps you motivated and on track. Measuring and applauding accomplishments boosted us forward to higher levels. Those celebrations kept us going.


Life’s a Journey

We spend our lives on a journey instead of at a final destination. This is why I define success by The Journey Principle: Success is about the experiences you have, the relationships you build, and the lessons you learn. A personal success plan will keep you on track for achieving greatness.

I shared these thoughts and more in a news release that went out on Dec. 1, 2022, in honor of National Business Plan Month. All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds feed hungry children, with each book purchase providing 40 meals.

#USANA30: Messages That Resonate

Earlier this year, USANA celebrated its 30th anniversary (#USANA30) at an incredible global event. Thousands attended in person, and tens of thousands more watched online.

Since then, I’ve spent time reflecting on one notion — the idea that today is Day 1. Recent history presented an array of challenges for many. And as we emerge stronger and more resilient, I invite you to press a reset button and start something.

To do that, we must focus on our belief system. Belief in the industry, the company, the products and, most importantly, belief in yourself.

#USANA30: Quick Hits

For those following along with my social media (Instagram, Facebook, Twitter), you’ve seen video snippets posted recently. I wanted to share a few of the clips here (and invite you to watch these and more on my YouTube channel).

Life Must Be Understood Backward, But Lived Forward

we’ve all gone through something unprecedented. And we’ve learned some things. How will we apply the things we’ve learned to live forward?

Bring a Positive Change

We need to put ourselves in the right mindset. Clear our minds, fill our hearts. It’s time to push out the bad and direct all our energy to that which is good.

The Great Accelerator

I like to refer to what happened over the past two years as The Great Accelerator. We were accelerated into technology in ways we never thought possible.

Living a Life in Harmony

Living a life in harmony, for me, is being true to my core values.

Make Two Connections a Day

Connecting with two people each day will help us reach our goals.

My Commitment: 2 Connections a Day

Reaching out to two people each day is powerful.

Be Firm in Your Destination, But Flexible in Your Path

We didn’t come this far to get this far.

Keep the Dream Alive

Each of you has a dream. Never let it die.

Start Something New

Let’s start something powerful.

Live in the Present & Future, Not in the Past

Take positive action in your life. Live life forward.


Showing Gratitude: 5 Ways to Say Thank You

Gratitude is so important. And this time of year, it’s top-of-mind for us in the United States as we prepare to celebrate Thanksgiving Day. It’s no coincidence that November is also National Gratitude Month.

Earlier this year, I began writing daily in a gratitude journal to express thanks for the many blessings in my life. It’s my commitment as part of USANA’s #StartSomething! campaign. The global campaign encourages each of us to start something that can create change in ourselves and inspire others. Here’s more on my commitment:

National Gratitude Month

In celebration of National Gratitude Month, I’d like to share five rare ways to say thank you. Expressing thanks demonstrates how much you appreciate others. Plus, saying thank you could also help to lower your stress.

We all have so much to be thankful for, and in this month of gratitude, we can especially show appreciation to those around us in thoughtful ways.

Here are some ideas to show gratitude that might even go above and beyond a simple thank you:

  • Making a phone call
  • Writing a handwritten note
  • Offering an in-person expression of gratitude
  • Stating gratitude of another to them in front of others
  • Saying thank you by taking a friend out to lunch or dinner

In my book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, I share many lessons of the power of gratitude with others.

One time, I traveled to a faraway country for business. It was close to Christmas, and I had already been traveling for three straight weeks. I didn’t want to go anywhere so close to Christmas. I didn’t want to fly halfway around the globe for what I expected to be a two-hour meeting.

Couldn’t I solve the problem from my office in a virtual meeting?

I’ve learned that sometimes you have to put technology away and do things in person. That was one of those times.

It would have been easy to talk myself out of that trip, but I paid attention to the distress signals and knew I must make the visit. My efforts to be there in person did not go unnoticed or unappreciated.

Benefits of Giving Thanks

I’ve written before about the impact an interaction with Beatles drummer Ringo Starr had on me. Ringo chooses to treat people with respect and warmth. He chooses to be the kind of person he wants to be.

As one’s level of thankfulness grows, I’ve seen three key benefits emerge: Levels of stress drop, energy levels increase, and people discover the life they truly want.

Research about gratitude indicates that those who have gratitude in their hearts are more likely to achieve their goals. As your gratefulness grows, your dream life is built. That’s the mark of living a life in harmony. It elevates you to allow your best self to come forward for you and for all those around you.

I shared these thoughts and more in a news release that went out on Nov. 1, 2022, in honor of National Gratitude Month. All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds feed hungry children, with each book purchase providing 40 meals.

CEO Magazine North America Video Interview

CEO Magazine North America interviewed Kevin Guest for a video on its LinkedIn page.

Previously, CEO Magazine North America featured Guest, USANA Chairman & CEO, in its June-July 2022 issue.

In the latest video, posted in October 2022, Guest explains how he “came to USANA through acquisition” when USANA purchased Guest’s video production company. It also touches on the company’s strategic focus.

“As I sit here today, we are not changing our direction,” Guest says in the video. “We’ve accelerated it and we are moving in a much more aggressive manner towards our strategy that we have in place.”

Over the last two years, Guest is thankful that USANA’s put strategies in place that allows them to persevere and succeed in a challenging environment.

“I’m so thankful that me with an extraordinary management team, we were ahead of the strategic planning process,” he said. “And all the last couple years have done have accelerated our digital transformation strategy, our manufacturing expansion strategy, the growth of our core competencies.”


Full Video: USANA CEO Kevin Guest

CEO Magazine North America, distributed throughout the United States and Canada, serves as a core business publication for C-Suite executives.

CEO Magazine North America | Kevin Guest


Ask Kevin: Answering Your Questions

Ask KevinFrom time to time, I’ll gather questions from social media followers and answer them in short videos. Today, I wanted to gather a handful of questions I’ve answered via video and share them here. Many of these Ask Kevin videos (and additional clips) can be found on my YouTube channel (subscribe here).

I’m a big believer in a never-stop-learning mindset. I appreciate you following along on my social media, and I hope you’ll find value in some of the thoughts below.

If you’d like to ask a question for me to potentially answer in a future video, please leave a comment below or tag me on Twitter.

Ask Kevin: USANA’s Strong Culture

Q: How does USANA maintain its strong culture even amid global challenges?


Advice for Entrepreneurs

Q: What advice do you have for would-be entrepreneurs?


Q: What is one skill you recommend entrepreneurs focus on fine-tuning?


All About Music

Q: Who’s your all-time favorite music legend?


Q: What’s your favorite concert you’ve attended?



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A post shared by Kevin Guest (@kevinguestusana)

Finding Motivation

Q: Where do you find your motivation and how do you stay motivated?



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A post shared by Kevin Guest (@kevinguestusana)


Presenting On Stage

Q: How do you stay so calm and relaxed when speaking in front of large groups?


An Important Thought Leader

Q: Who’s an important thought leader in your life?


If you would like to participate in the Ask Kevin series, please leave your question in the comments or tag me on Twitter.

Smile! Increase Harmony, Relieve Stress, Boost Positive Feelings

For World Smile Day on Oct. 7, I am urging everyone to smile and reap health benefits.

Smiling is a choice I make every morning. I smile, not because life is perfect, but because I choose to see the positive in every situation. I make it my duty to find something to be cheerful about every day. Instead of pushing people away with negativism, I work to draw them in with my smile.

In my book, All the Right Reasons, I write, in your careers, your paths will cross with many people. They all matter and deserve your attention and care, even if all you do is smile, say hello, and learn their names. You’ve heard me speak several times about “The Dorothy Principle,” which concludes the most important thing is relationships.

As humans, we need each other. We need encouragement, empathy, and connections. We need smiles, kind words, good advice, and trusted friends.

The first Friday of October is World Smile Day, started by artist Harvey Ball, who created the smiley face in 1963. Today, Harvey’s yellow smiley symbol is universally popular and an instant reminder to see the bright side of things.

7 Benefits Associated with Smiling

Today, I’d like to share seven benefits I’ve found from genuinely smiling each day.

  1. First, it relieves stress and tension.
  2. Next, smiling releases neuropeptides and hormones that have a positive effect on the immune system.
  3. Smiling also helps activate T cells, which fight infections.
  4. Smiling helps improve one’s mood and makes one feel happier.
  5. It lowers blood pressure and is a natural pain reliever.
  6. Among other benefits, smiling more often helps people look younger and more attractive.
  7. Smiling also makes you more approachable, which helps you collaborate more easily with others and accomplish your goals.


Find a Hobby That Makes You Smile

Some people turn to a hobby to boost their mood and smile more.

World Smile Day | Kevin GuestPlaying music is so fun for me that I can’t help but smile when I sing. I’ve made it a point to always love what I do and do what I love, which is a formula for me to smile and bring out the best.

Even more, for those needing a boost to smile, find time to dance. My wife and I even have a picture in my book of us dancing in the desert. It’s hard not to smile when you do. Maybe we should all dance a little more.

I shared these thoughts and more in a news release that went out on Oct. 6, 2022, ahead of National Smile Day. All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds feed hungry children, with each book purchase providing 40 meals.

It’s Time to #StartSomething!

More than a month later, I’m still feeling the energy from USANA’s 30th Anniversary Global Convention. Thousands of people joined us in person, and tens of thousands more across the globe watched the event unfold virtually.

Inspirational speakers shared motivational messages. Health-focused entrepreneurs connected with others enthusiastically and purposefully. It showcased the best in USANA as we strive to become The Healthiest Family on Earth.

Yet, as I mentioned toward the end of the three-day event, if something hadn’t changed for the attendees, and if they weren’t planning to do something differently when they returned home, the entire event would have been a waste of time.

I pleaded with the audience: Please don’t let this be a waste of time.

After two-plus years filled with heartache and pain for so many, the USANA Family took charge with a Day 1 mindset and accepted the challenge to Start Something.

“Life can only be understood backwards, but it must be lived forwards.” — Søren Kierkegaard

That quote resonates strongly with me, especially as we look toward the future. We learn from the past and live with an eye on the future.

It all starts now.

Once you start something, you commit to creating change in yourself while inspiring others to do the same. I believe doing so helps you to live a life in harmony.

For me, as you can see by watching the video below, I’m committed to Start Something Again. That means revisiting my gratitude journal. I’ll take time each day to write down what I’m thankful for. Plus, I’m planning to start sharing notes from that journal on my social media to further express my gratitude.

Today is a brand new day. It’s time to start something, commit to daily actions that will move you closer to your goal each day, and share your progress with family, friends, and followers on social media.

I look forward to seeing each of you #StartSomething, and I hope you’ll take this opportunity to live life forward.

Note: A version of this article originally went to e-newsletter subscribers on Sept. 21, 2022. I invite you to subscribe for free.