CEO Magazine North America Features Kevin Guest

CEO Magazine North America featured Kevin Guest, USANA Chairman & CEO, in its June-July 2022 issue.

The wide-ranging article, which starts on page 111, discusses Kevin’s approach to leading a billion-dollar company. It outlines how living a life in harmony plays a critical role in Kevin’s personal and professional endeavors.

Setting clear priorities is one piece of advice Kevin shares. By doing so, one’s able to regulate personal energy, cope with stress, and avoid various problems and pitfalls that may arise.

CEO Magazine North America - June-July 2022

Full Article: All the Right Reasons to Lead a Billion-Dollar Nutrition Business (PDF / Web)

The article traces Kevin’s path from growing up in Montana to starting his own business to leading USANA Health Sciences. The Salt Lake City-based company, which operates in 24 markets worldwide, celebrates its 30th anniversary in 2022.

“I thank all our employees for their hard work and all our stakeholders for their continued support as we work to create the healthiest family on earth,” Kevin is quoted as saying in the article.

CEO Magazine North America, distributed throughout the United States and Canada, serves as a core business publication for C-Suite executives.

“USANA’s CEO Kevin Guest loves music and believes in living life to the fullest. He also keeps working hard putting a healthy, happy life within reach for all.” — CEO Magazine North America

World Service Week 2022: Ways to Serve

Today marks the beginning of USANA World Service Week 2022. Each year, the global USANA Family rolls up its sleeves and gives back to the community. This is the sixth time we’ve coordinated a week of service, and each year I’m more impressed by the response.

In 2021, I received several wonderful messages from readers who were participating in one way or another.

I invite you to read about George Steciuk, a longtime USANA Associate who ran a 5K daily during World Service Week and raised money for The USANA Foundation.

World Service Week 2022 1920x640

Throughout the year, the USANA Foundation’s blog and social media share stories about individuals who are working to make a difference.

In fact, the USANA Foundation recently wrote a blog post with a handful of ideas for giving back…

There’s plenty you can do to serve someone else:

  • 🍱 Pay for a stranger’s lunch
  • 🥫Volunteer at a food bank
  • 🪴Help tend someone’s garden
  • 🥕 Adopt a Garden Tower
  • 🛒 Pick up groceries for a neighbor
  • 👩🏻‍🍳 Cook dinner for a friend who’s sick or home-bound

…and the list goes on!

The post continues by sharing stories of inspiration from our global USANA Family. Thank you in advance for helping to make a positive impact in the world this week and every week.

World Service Week

Here’s a short video I recorded ahead of last year’s event.

Giving Back

There are so many opportunities to get involved and to make a difference. If you’re looking for inspiration, you can donate, learn how to become a USANA Foundation Ambassador, or fundraise through the USANA Foundation website.

Please share your projects and photos, and connect online with #WorldServiceWeek22.

As always, 100% of all USANA Foundation donations go toward helping those most in need. You can help us reach our goal of raising 30,000 Garden Towers by donating here.

#WhereHopeisGrown 🌱

Kevin Guest Joins Kelly & Company to Talk Mental Health

Kevin Guest, Chairman & CEO of USANA Health Sciences, appeared on the Kelly & Company show on May 17, 2022. The 14-minute interview coincided with National Mental Health Awareness Month.

🎙 Listen to the Full Interview: Five steps for improved outcomes during National Mental Health Month

Mental Health Awareness Month | Kelly & Company | Kevin GuestPreviously, Kevin wrote an article (and blog post) detailing the importance of prioritizing mental health. He outlined five ways to lead a more balanced life.

About Kelly & Company

The Kelly & Company show is part of Accessible Media Inc. AMI is a not-for-profit multimedia organization serving more than 5 million Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted.

Ask Kevin: Advice for Entrepreneurs

From time to time, I’ll gather questions from social media followers and answer them in short videos. In two recent clips, I offer some thoughts that might be helpful for entrepreneurs.

The first one centers on what advice I might be able to provide to would-be entrepreneurs.

And the second video discusses a skill I believe is critical for entrepreneurs to possess.

Entrepreneurs: Learning & Growing

Knowledge, as they say, is power. For most of us, we carry in our pockets the key to an endless supply of information. I’m grateful for technology, which offers me the ability to expand my mind, learn more about the world around me, and gain new perspectives.

I’ve always been excited about learning, which inevitably leads to growth. When meeting with entrepreneurs, a frequent question I’m asked is: What are you reading?

Often, I’m alternating between two or three books at a time (if interested, I invite you to take a look at a few books I’ve talked about in the past).

In the last several years I’ve looked for additional ways to feed my brain. I’m sure many of you reading this have as well.

One way is by turning my car into a rolling university (longtime USANA Associates will remember this concept, though the medium has changed—no more cassette tapes 😄 ).

On my way to and from the office, I’m using the Audible app to listen to educational and uplifting material (here’s a short video about one of my latest listens).

Podcasts & Vodcasts

Podcasts are another popular avenue for education, inspiration, and motivation (I’ve mentioned USANA’s Let’s Go! podcast in previous e-newsletters). And last fall, USANA Chief Sales Officer David Mulham published a vodcast (video podcast) series centered on achieving success.

The Driven with David Mulham series is available to watch on YouTube (so this one is more suited for when you’re not driving) and features in-depth conversations with several dynamic leaders.

Each episode offers an array of fascinating life—and business—lessons that can help drive you toward success, whatever that looks like for you.

Guests who appeared on the Driven with David Mulham podcast

A version of this article initially went to e-newsletter subscribers on May 19, 2022. I invite you to subscribe.

5 Steps to Lead a More Balanced Life

Leading a balanced life, I believe, is critical to overall health and well-being. In honor of National Mental Health Awareness Month, I shared five steps to increase harmony and balance in our lives.

Surveys show that pandemic-induced anxiety and depression levels increased by 25 percent globally in 2021. It’s vital that we support mental health.

Some mental health aspects are highly vulnerable to environmental influences. The pandemic has certainly levied an unprecedented effect on workers. I’ve adopted five practices that consistently bring a more balanced approach to function at higher levels.

🎙 Listen: Also in May, I visited with Kelly & Company to talk about “Five steps for improved outcomes during National Mental Health Month.”

5 Steps to a Balanced Life

1. Maintain social support

Even in today’s hybrid working environment, staying connected to a network of people, groups, and organizations that are supportive and fun is key to good mental health. This includes friends, neighbors, volunteer opportunities, church, book clubs, support groups, community events, and extended family members.

2. Find an enjoyable hobby

I’ve been fortunate to perform with country star Collin Raye’s band, playing at Nashville’s Grand Ole Opry and sharing the stage with Brooks and Dunn, Keith Urban, Diamond Rio, and many others. Not only is music my passion, but I’ve found it’s a necessary outlet for mental balance, and that people benefit by doing hobbies they love.

3. Eat nutritious foods

Experts agree eating plenty of vegetables and fruit, with lean protein and moderate carbohydrates is ideal for most people. Because health begins at the cellular level, good intake naturally results in a good output.

4. Manage demands of the day effectively

Leading a global company can bring high levels of nonstop stress. In my quest to live a life in harmony, a habit of setting clear priorities in the greater context is one secret to regulate personal energy, cope with stress and avoid a multitude of problems.

5. Exercise regularly—and know when to rest

Exercise, as we know, is important for good health. But relaxation and adequate sleep are as important for stress management and overall mental health. Each person must identify their personal sleep needs but getting seven to eight hours of sleep has greatly improved my ability to handle daily challenges.

I shared these thoughts and more in a news release that went out on May 2, 2022.

Catching Up with Kevin: Reflecting & Looking Ahead (April 2022)

Recently, I had the opportunity to sit down and talk about various topics that have been on my mind lately. This exercise of reflecting and looking ahead is something I like to do regularly.

If you subscribe to my YouTube channel or follow me on Facebook or Instagram, you likely saw the following video. However, if you haven’t yet seen it, I invite you to watch it.

In it, I share my thoughts on several topics, including…

📌  Priorities for 2022

Probably USANA’s biggest investment (outside of our compensation plan) is in technology. We’re always looking for ways to improve our customer experience through technology. Offering a world-class customer experience is our goal.

Another area of focus is listening to our customers. The more we listen and the more we are aware and gain data and information, the more responsive and better we’ll be to serve the needs of all those who interact with USANA.

📌  Environmental, Social, Governance Efforts

Solar panels and xeriscaping are two examples of USANA’s early efforts to be an environmentally sound corporate citizen. And those projects happened years ago. Our diversity as a company is important to us as well. We created a committee at the Board of Directors level to oversee and monitor our commitment to environmental, social, and governance initiatives. Every quarter we follow up and review our progress.

📌  Grateful for Our Employees

We have some of the finest people I’ve ever met working here at USANA. They’re dedicated, they care, and they’re true to the vision of the company. Excellence is one of our core values and I see them striving for excellence. As I’m reflecting, I feel very fortunate to be at the head of so many great people that are at the heart of USANA.

📌  A New Self-Care Routine

Self-care has been a focal point for me personally. Something that I’m doing that I haven’t done in the past, which has really seemed to be helping me, is every single morning my wife and I meditate. It helps us set our day. We also talk about our day ahead so we can follow up with each other in the evening. It’s a way for us to connect in a different way than we ever have.

Thank you for following along here, and I appreciate all the kind words and the interaction on my social sites.

Listen to The Free Radicals on YouTube 🎸

The Free Radicals Band

Subscribe to The Free Radicals Band on YouTube!

As I often say, music is medicine for my soul. And forming The Free Radicals band more than a decade ago proved to be precisely what the doctor ordered.

The band, which includes several members connected to USANA, got a little help from Dr. Myron Wentz, USANA’s founder, as it sought out a name.

In the body, free radicals are unstable molecules that can damage cells. Of course, combating free radicals proved to be central to Dr. Wentz’s research.

We thought, what a great name for a USANA band!

I love that I can get back into the studio and play music with this world-class group of musicians. I’m excited to start performing in-person shows again, and I hope to see you at an upcoming gig (especially the USANA 30th Anniversary celebration this summer…more details will be released in the coming weeks).

For now, please feel free to read more about the band and see the list of musicians on The Free Radicals page right here on

Subscribe on YouTube

Recently, we started a YouTube channel — The Free Radicals Band (I invite you to subscribe for free here).

There, we’ll be uploading various performances. We already have a handful…and you might recognize several (if not all) of the songs. Here’s one you might know…

Thank you to everyone who’s already subscribed. If you’re not yet signed up, please consider doing so to see the latest from The Free Radicals!

version of this article initially went to e-newsletter subscribers on March 23, 2022. I invite you to subscribe.

Asia Pacific Virtual Convention: A Spectacular Show

In a way, last month’s Asia Pacific Virtual Convention (APVC) kicked off a year-long celebration. Since 1992, USANA’s worked to create The Healthiest Family on Earth. And now, as the company commemorates 30 years, we’re laser-focused on that global mission.

“Rather than treating the symptoms of poor health, I wanted to be part of the solution,” Dr. Myron Wentz, USANA Founder, said in his opening remarks. “Our vision is to change lives for the better. The vision of yesterday serves as a path for the future.”

And that’s what we continue to focus on at USANA as we look to the next 30 years and beyond.

An Electric Atmosphere

Though we couldn’t meet in person for APVC, I could feel the energy from health entrepreneurs who tuned in virtually. Thank you to everyone who made the event special.

For those who invested in themselves, I hope you found it as motivational and inspirational as I did. From the kickoff “Wake & Shake” segment to the Future Lab to the leadership discussions to the phenomenal keynotes, the Asia Pacific Virtual Convention packed a lot into a few hours.

Coming Up: Global Convention

My sincere thanks to the many employees who worked so hard to make this virtual event such a success. But there’s nothing quite like being at a USANA event in person. I’m thrilled that we’re planning to return to an in-person event for our 30th Anniversary Global Convention in August.

And I hope you make plans to join the rest of the USANA Family as we look back on our first 30 years and look ahead to the next.


Let’s celebrate 30 incredible years! Join the #USANA Family for our 30th Anniversary Global Convention, either in person or virtually.

  • Join us for a phenomenal few days of inspiration, learning, and celebration.
  • Create memories to last a lifetime as we recognize you and everything you’ve achieved.
  • Power your entrepreneurial mindset with engaging workshops, energizing speakers, and an electrifying party three decades in the making.

SAVE THE DATE: Aug. 17-20, 2022 (in Salt Lake City… or virtually).

Learn More and Register.

What Two Beatles Taught Me About Love and Respect

April 2 is national “Love Our Children Day” in the United States. And it’s a perfect reminder to show love and respect to everyone we encounter from adults to children.

Ringo Starr, one of my lifelong idols, is one of the most gracious celebrities I have ever met.

A few years ago, I was backstage before a Ringo Starr concert with a group of fans waiting to meet the world-famous Beatles drummer.

Other fans were nervous, and the lady next to me was hyperventilating because she was about to meet an idol—one of the Beatles. When Ringo arrived, I was first in line, and he smiled, gave me a big hug, and talked to me while looking directly at me. He focused on me and made me feel loved and respected, like I was important. That is a feeling I will never forget.

Years earlier, I saw Paul McCartney on stage for a pre-concert soundcheck and noticed that Paul approached every band and crew member. He hugged them and asked how they were.

I could tell Paul knew them personally and cared about them. Those acts of love and kindness by two of the world’s most famous musicians give a remarkable lesson for us all. In this day when so much is in turmoil, we need to show love and respect for others around us.

Love, Relationships

In All the Right Reasons, I write about what I call The Dorothy Principle. In essence, it puts relationships at the top of the priority list.

People have told me the Dorothy Principle has made an instant impact on their lives. I learned long ago that treating others with the utmost respect and kindness is a key to success and makes life more harmonious for everyone.

To illustrate the Dorothy Principle:

On a pop quiz, a college professor asked: ‘What is the name of the woman who cleans this building?’ and emphasized that nothing is more important than relationships.

The class was blank but soon learned the cleaning lady’s name was Dorothy. So I have dubbed that value the Dorothy Principle and have tried to put relationships first in everything I do.

I apply the same principle as Chairman and CEO at USANA Health Sciences.

I urge all of our Associates domestically and internationally to treat others politely with kindness. Learn their names, acknowledge them as you pass by, and step outside of your own issues to be genuinely respectful to everyone.

I believe those simple patterns of behavior can make us all more civil and lift each other to higher levels of harmony in life.

I shared these thoughts and more in a news release that went out on March 31, 2022.

Designed to help others find keys to successful careers and life, All the Right Reasons reveals 12 principles for living a life in harmony. All proceeds from sales of the bestseller are aimed at feeding two million meals to hungry children. Available on Amazon, each book sold provides 40 meals through The USANA Foundation.

USANA Athletes Stand Atop the Podium 🥇

When one group encompasses all of USANA’s core values, it’s difficult to fail. USANA Athletes is one such group.

The worldwide contingent of USANA-sponsored athletes checks all the boxes. Community, Excellence, Health, and Integrity are USANA’s core values. And they are four values that I believe are critical to achieving greatness.

Throughout the 2022 Winter Games in Beijing, USANA Athletes skied, soared, skated, and slid their way to success.

I invite you to read Allie Henderson’s comprehensive recap on What’s Up, USANA?

USANA Athletes 2022 Winter Games - Featured

USANA Athletes: By the Numbers

Nearly 150 USANA-sponsored athletes competed in Beijing in February. All told, the athletes from six different countries won 21 medals. The haul included eight gold medals, eight silver, and five bronze. As Allie Henderson, USANA’s athlete communications manager, writes: “If USANA were a country, its sponsored athletes and partners would have tied for fourth for the most gold medals and fifth overall.”

That’s an impressive feat!

Here’s a rundown of the athletes who competed in Beijing.

USANA Athletes - List of Competitors

And here are a few individual highlights, courtesy of What’s Up, USANA?

  • Natalie Spooner won her third consecutive Olympic medal (and second) gold as part of the Canadian Women’s Hockey Team
  • American aerialist Ashley Caldwell qualified for her fourth consecutive Games and picked up her first medal—a gold!
  • US Speedskating, USANA’s longest-standing partner, won three medals in Beijing. Erin Jackson won gold in the women’s 500m. Brittany Bowe and Joey Mantia each earned a bronze medal.
  • US Ski and Snowboard finished with 14 podium appearances, including five gold medals
  • Korean short track speed skater DaeHeon Hwang won gold (1,500m) and silver (5,000m relay)
  • America freeskier Alex Ferreira earned bronze in the men’s halfpipe

Follow Along

USANA’s teamed up with world-class athletes for more than two decades. And 2022 marked the sixth consecutive Winter Games in which we’ve been able to cheer for Team USANA on a world stage.

I encourage you to follow USANA Athletes on Facebook and Instagram — @USANAathletes — to keep up with these incredible individuals and teams.

Images and information courtesy of USANA Health Sciences