Tag Archive for: USANA

Recent USANA Accolades & Awards

I posted a video message recently explaining the importance of social media and the power of sharing.

Kevin GuestToday, I want to share some accolades we’ve received recently at USANA Health Sciences Inc. I encourage you to SHARE this exciting third-party recognition with your own social networks.

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Thank you all for your dedication and hard work. #LiveUSANA

2019 Utah Best of State

The Best of State Awards were created in 2003 to recognize outstanding individuals, organizations and businesses in Utah.

Best of State candidates are evaluated by a panel of 100 judges based on three criteria:

  • Achievement in the field of endeavor
  • Innovation or creativity in approaches, techniques, methods or processes
  • Contribution to improving the quality of life in Utah.

Since 2003, USANA has won 60 Best of State awards. Here is how USANA performed at the 2019 awards:

  • USANA’s new Celavive® skincare system won its second-ever Best of State award in the Personal Care Products category
  • Rev3 Energy® won for the 11th consecutive year for best beverage
  • USANA CellSentials® took home its third consecutive win for best dietary supplement
  • USANA® Nutritionals supplement line won for the 15th time for best health/nutrition product

2019 Biotechnology Awards

DSN Global 100

  • USANA ranked No. 18 on the list of highest-earning direct selling companies in the world. Up from No. 23 in 2018

ABA Stevie Awards

  • Company of the Year – Consumer Products – USANA – GOLD
  • Achievement in Management – Consumer Products – Kevin Guest – GOLD
  • New Products – Consumer Products – USANA Celavive Sheet Mask – SILVER

AP Stevie Awards

  • Innovation in Management – Consumer Products – Kevin Guest – SILVER
  • Excellence in Corporate Innovation – Consumer Products – USANA – BRONZE
  • Innovation in Product Design & Development – Consumer Products – USANA Celavive Sheet Mask – BRONZE

Communicator Awards

  • Branded Video – Products & Services – CELAVIVE’S HYDRATING + LIFTING SHEET MASK – EXCELLENCE
  • Online Video – Web Series – USANA ATHLETES | TRUST – DISTINCTION

Hermes Awards

  • Video – Corporate Image – USANA Athletes Trust – PLATINUM
  • Social Media – Blog Overall – What’s Up, USANA? Blog – GOLD
  • Video – Marketing (Product) – CELAVIVE MASK 101: HOW-TO SHEET MASK – GOLD
  • Social Media – Instagram – USANA Corporate Instagram – GOLD

Customer Experience: Our No. 1 Priority

As you may know, a strategic focus for USANA in 2019 and beyond is customer experience. More specifically, how do we create a positive interaction at every point along the journey of someone who interacts with USANA?

Kevin Guest, USANA CEO

You’ve heard me say before that I believe all of us at USANA are in the relationship business. Therefore, ensuring we provide customers with a positive experience is critical to who we are and where we want to be as a company.

Our USANA Associates are independent business owners. They’re CEOs of their business. How can you create a positive interaction with your customers and those with whom you do business?

Think about every touchpoint along the way — your first email or social message, your initial meeting, your follow-up to questions, etc.

I encourage our USANA teams to think about that. And think of ways to help improve the customer experience.

Here at USANA, that’s our No. 1 priority. And I encourage you and challenge you to make that your No. 1 priority.

The Plato Principle: Surround Yourself with People Who Will Help You Grow

I recently returned from USANA Live — our annual Asia Pacific Convention. It’s an event I look forward to each year. The energy is off the charts and the enthusiasm is invigorating.

I intentionally surrounded myself with thousands of people — Associates and Employees — who are dedicated to making a difference in the world.

It reminded me of The Plato Principle, which I discuss in depth in All the Right Reasons.

In essence, The Plato Principle involves being open to those around you and having people around you who can be a positive influence. Surround yourself with good people that will help you grow.

I think it’s so important, especially in today’s world, to have an open mind and to be teachable.

Seek Advice From Others

It’s not a secret that one of my idols is Paul McCartney of the Beatles. Not long ago, I had the opportunity to sit in on a sound check with McCartney. There were only a few of us in a large stadium.

He walked out and I was off to the side. It was interesting to watch his interaction. He actually walked up to the crew, to his band members, and he hugged them. Then he sat down to sound check his piano. He asked for input on different settings. He was asking for advice and interacting.

Here you have arguably one of the biggest celebrities in the world. He walked out, engaged his crew and his other band members with hugs, with a warm friendly interaction.

But then he was asking questions through the process. I was learning from him, one of my idols and icons, someone who’s been a mentor from afar.

No matter what level you’re at or where you’re at in life, consider these two things:

  1. Respect people. Respect who they are and be open to their advice and interaction.
  2. Surround yourself with good people. Learn from them. Have an open mind. And most importantly, be teachable.

Thank you to all my friends in Singapore and from around the world who made last week so memorable. I’m re-energized and excited about the future!

Photos From Singapore

Here are a few photos from the USANA Live event in Singapore. Click or swipe to see my interaction with someone I’ve looked to for advice for a long time. I bet many of you have as well.


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Recent USANA Events & Accolades

I recently returned from Washington D.C. Members of the USANA management team and I presented to congressional leaders about key issues involving direct sales. It’s an honor to better educate our representatives about USANA and our worldwide team of hard-working Associates.

I also recorded a video in which I talk about some of USANA’s recent events and accolades.

USANA Executive Diamond Summit

The Executive Diamond Summit took place in London. It was a great time. We got to go up in the London Bridge Tower and walk out over the London Bridge, where we had a reception. We went to Kensington Palace and just had a great experience.

USANA Executive Diamond Summit 2019 - Kevin GuestMost importantly, though, we got to interact with some of our top leaders from around the world. Dr. Oz even joined us briefly.

Before we left, I checked off a lifetime bucket list item. You know music is an important part of my life — and the Beatles are one of my all-time favorite bands. Well, I got to go to Abbey Road Studios.

Abbey Road Studios isn’t open to the public and you can’t just go in there. But the company that helped us arrange the Executive Diamond Summit helped us get in to Abbey Road. So I got into Studio 1 where the Beatles did their first live broadcast. All the soundtracks to Star Wars were recorded there. The score for Black Panther (which just won an Oscar) was recorded there.

But for me just to be in those hallowed halls and in those rooms and in the studio was the experience of a lifetime. Many of the songs I grew up listening to and many that have inspired me were recorded right there. And I got to experience it firsthand.

Direct Selling Association: Companies in Focus

Every year the Direct Selling Association holds “Companies in Focus” events. Direct selling companies open their doors to other direct sellers. The goal is to share best practices so that the industry as a whole can raise its practices to even a higher level.

At USANA we’re happy to welcome in and open our doors to some of the direct sellers in the marketplace. It was fun to have them here and have us be able to share with them what we’re doing that helps USANA be a great company.

For instance, we shared with them from a regulatory perspective how we handle product claims. We want our industry as a whole to make correct and proper product claims — and income claims.

We also showed best practices as it relates to how we treat our employees and why USANA’s been named one of the best places to work in all of America for several years. By mere coincidence, Dr. Oz was in the building shooting a video. So we brought him in and introduced him to the other direct sellers, which was a fun moment.

We also recorded a few other videos with Dr. Oz. Stay tuned…

All around, it proved to be a great experience. I like being part of the direct selling community and showcasing USANA as a company that operates with integrity.

ConsumerLab.com Best Brand

ConsumerLab.com Top Rated Direct Selling Brand 2019 - Kevin GuestOne accolade we received really means a lot to me. ConsumerLab.com is an independent lab that does testing on products and they validate the quality of products. They validate label claims and other things like that. For the sixth year, USANA was named the ConsumerLab.com 2019 Top Rated Direct Selling Brand.

I firmly believe we are in the relationship business. This award signifies USANA’s commitment to customer satisfaction, an area in which we work hard to excel.

What an honor it is, especially to have independent consumer groups that are recognizing our quality and our commitment to excellence. That’s one of our core values. You can’t get better than third-party substantiation. Through Consumer Labs we received that.

Kevin Guest Visits with Dr. Oz in Salt Lake City

Kevin Guest, author of All the Right Reasons and USANA CEO, visits with Dr. Mehmet Oz in August at the 2018 USANA International Convention.

Kevin Guest named as the Gold winner for “Executive of the Year – Medium & Large Companies”

Kevin Guest, USANA CEO, named Gold winner for “Executive of the Year – Medium & Large Companies” by BestinBiz International.

Guest to Lead USANA as Sole CEO

The Direct Selling News interviews Kevin Guest as he transitions from co-CEO to CEO of USANA Health Sciences in November 2016.