We Are USANA: A Virtual Asia Pacific Convention

A throwback to a campaign nearly a decade ago.

A throwback to a campaign from nearly a decade ago.

Tested. Proven. We Are USANA. Longtime friends of USANA might remember that campaign. It served as a rallying cry for a company built on science-based nutrition.

At the time, we were preparing for USANA’s 20th anniversary the following year. A few years ago, we composed a theme song.

More recently, we created this video that builds on the same idea. As it proclaims: We are science, nutrition, athletes, philanthropy, and more.

Nearly a decade later, the “We Are USANA” mantra continues to remind us that we are a global family — one that’s striving to be The Healthiest Family on Earth.

So when a global pandemic required us to cancel our in-person Asia Pacific Convention earlier this year, we turned once again to a familiar refrain.

USANA Studios orchestrated a six-part “We Are USANA” video series designed to educate, entertain, and demonstrate who we are. You can watch my segment in Episode 3. In it, I also discuss a book that I continue to re-read and get a lot out of.

I hope you’ve had a chance to watch all the episodes. If not, I invite you to do so now. Each is available on YouTube. Or, you’re able to watch the entire series on my Facebook Page.

As our lives continue to be impacted, I sincerely hope you and your loved ones are safe and healthy.

Watch ‘We Are USANA’

The weekly episodes feature product launches, exciting announcements, valuable training, and messages from top leaders and executives. Tap the play button above to watch Episode 1 (and here’s the full playlist on Facebook).
  • 1: A special message from USANA President Jim Brown, an exclusive interview with Dr. Mehmet Oz, and more
  • 2: Exciting product announcements, a celebration of mothers and women in business, and more
  • 3: Future Labs with Dr. Rob Sinnott, interviews with CEO Kevin Guest, Dr. Myron Wentz and Prudence Wentz, and more
  • 4: Hear from entrepreneurs who have discovered new ways to succeed during the world health crisis and some fun extras
  • 5: Tune in to meet USANA Athletes, including an interview with Felicity Palmateer, and several stories of inspiration.
  • 6: Learn about USANA’s core values, The USANA Foundation, and hear more success stories. Plus, the Free Radicals close out the show.

It’s the People You Meet

A jingle from a lifetime ago about people popped into my head the other day.

Oh, who are the people in your neighborhood?
In your neighborhood?
In your neighborhood?

Well, they’re the people that you meet
When you’re walking down the street
They’re the people that you meet each day.

That’s right — Sesame Street. It’s a song that introduces children to a variety of people and professions.

Meeting with members of the media in Beijing.

Meeting with members of the media in Beijing.

As you might know, I’ve been traveling non-stop since the first of the year. If you’re following me on social media, you’ve seen me post pictures from Taiwan, Beijing, and Korea. I’ve spent time in New York and Chicago, and now I’m home in Salt Lake for a few days.

A selfie with some of the people I met in Taiwan in January 2020.

A selfie with some of the people I met in Taiwan in January 2020.

Though they live outside my literal neighborhood, I’ve been thinking about the hundreds — possibly thousands — of people I’ve met over the last three weeks.

The people I’ve met.

Yes, many were familiar faces. But a lot were friendly strangers I met for the first time. It’s amazing how much I’ve learned from them — about their diverse cultures, their expertise in all aspects of life, and how they’re going about achieving their goals and aspirations.

Throughout the trip, I’ve spoken frequently about the value of emotional intelligence. How we connect with people “in their space,” so to speak. It’s what experts say distinguishes great leaders from good ones. Researchers have boiled emotional intelligence down to five key components, one of which is empathy.

Empathetic people are skilled at attracting and retaining talent, they have an ability to develop others, and they possess a sensitivity to cross-cultural differences.

Doesn’t that sound like the kind of person you’d like to be? It’s the kind of person I strive to be.

If you read my blog post from earlier this month, I spoke about kindness and how we each should try to be a little kinder to one another in 2020. Well, as I’ve traveled all over the world and experienced all sorts of cultures, I’m impressed by the people I’ve met — in terms of kindness and empathy.

It’s the people we meet each day that could have a major effect on our lives (and us on theirs). It’s the emotional intelligence we demonstrate in these everyday interactions that will have a lasting impact.

Here are a few more pictures from my recent travels. Thank you all for making me feel so welcome wherever I go.
So grateful for the individuals who attended my book signing in Taiwan.

So grateful for the individuals who attended my book signing in Taiwan.

A warm welcome in New York. Thank you!

A warm welcome in New York. Thank you!

Celebrating the grand opening of the new offices in USANA Korea.

Celebrating the grand opening of the new offices in USANA Korea.

A version of this post originally went to my e-newsletter subscribers. If you’re not yet subscribed, please do so here.

News & Notes From Around USANA

USANA Happenings

Kevin Guest - Skydiving in Dubai during the Americas/Europe USANA Growth tripEach month or so I like to touch on a variety of topics or events pertinent to the USANA Family. In this episode, I share a few thoughts on:

2019 USANA Live

Two words: Extreme success. The energy at the 2019 USANA International Convention proved to be off the charts.

We’re seeing momentum build and pick up in our markets around the world as a result of some of the promotions that we launched. Most importantly, we’re expanding and furthering our vision to be The Healthiest Family on Earth.

Americas/Europe Growth Trip

I experienced two “firsts” on our recent trip to Dubai with USANA’s top growers from the Americas and Europe. The first “first”: riding a camel. And the second “first” you probably saw on social media. I jumped out of a perfectly good airplane.

It was exhilarating and fun. It helped me overcome a fear of mine and have a unique experience. I’m so glad I did it with some of our USANA friends.

Most importantly, on these kinds of trips, I get to connect with our distributor base in a different way. It’s very much an opportunity for me one-on-one to meet with those who are really working hard and growing their business

Upcoming Travels

It looks like I’ll be packing my bags three more times before the end of 2019. I’m visiting Macau for the China convention. And then I travel to Mexico for a leadership summit event. Finally, I head to Washington D.C. for Direct Selling Association board and planning meetings.

It’s a busy few months, but I’m looking forward to it. There’s still a lot to do and accomplish. Even more, this is the time of year when we as a USANA management team conduct our strategic planning for the next 12 to 18 months.

Thank You

I can’t thank each of you enough for following along, reading this blog, and watching my video messages. I truly believe I’m in the people business, and without you, I wouldn’t be who I am.

The Gig Economy and USANA

Are you familiar with the term The Gig Economy? At its core, it’s based on large numbers of people working temporary, part-time, or contract positions.

In my mind, as a longtime musician, “gigs” were paying jobs we got to supplement other income. I secured my first musical “gig” in the eighth grade and have been a professional musician ever since.

Earlier this summer, I visited Austin, Texas, for the Direct Selling Association Annual Meeting. I spent a lot of time with other CEOs and leaders in our direct selling space. We talked — many times for hours — about company challenges we’re facing.

Most of our peers are facing some of the very same issues that we face at USANA.

The Gig Economy

One topic that kept coming up over and over is the “gig economy.” I share some thoughts about this notion in the video below:

View the video on YouTube

“The gig economy is very broad, and encompasses workers who are full-time independent contractors (consultants, for example) to people who moonlight by driving for Uber or Lyft several hours a week.” — John Frazer, Forbes

The independent-contractor workforce includes about 150 million people in North America and Western Europe, according to the Harvard Business Review. But what about people who want to earn extra income part-time, temporarily, or on the side? That’s a market space that seems to be growing, especially in the United States.

At USANA, we’ve excelled for 27 years in asking people to fire their boss and make USANA a career. Many have done that, and USANA continues to be a great opportunity for a full-time career.

But what if you simply want to earn a little extra money on the side of your existing career? It’s a trend, and we at USANA are looking at ways to help make it easier for individuals who are interested in that approach.

Strategically, it’s something we at USANA have to take seriously.

Looking Ahead

We’re starting to look at promotions, incentives, and various compensation plan enhancements that help to provide more immediate gratification.

So, that’s something that’s on my mind. I wanted to let you in on it so you could think about it, too. Please feel free to share your thoughts on the “gig economy” when you interact with us at USANA.

We’re constantly evolving at USANA. I’m excited for where we’re headed as a company and this is another opportunity for us to grow.

News & Notes From Around USANA

Each month or so I like to touch on a variety of topics or events pertinent to the USANA Family. In this episode, I share a few thoughts on:

  • The USANA Management Team’s training at The Disney Institute and what we learned about customer experience.
  • Our new partnership with the Kids Eat program and how we’re helping to ensure children in 14 Utah schools are fed on weekends.
  • USANA as the Official Nutritional Partner of Spartan U.S. and how that fits squarely within our mission as a company.
  • The importance of third-party recognition and accolades.
  • What we have planned for the 2019 Global Convention — including insight into new things we’re trying this year (Aug. 14-17, 2019).

Recent USANA Accolades & Awards

I posted a video message recently explaining the importance of social media and the power of sharing.

Kevin GuestToday, I want to share some accolades we’ve received recently at USANA Health Sciences Inc. I encourage you to SHARE this exciting third-party recognition with your own social networks.

Share this link.

Thank you all for your dedication and hard work. #LiveUSANA

2019 Utah Best of State

The Best of State Awards were created in 2003 to recognize outstanding individuals, organizations and businesses in Utah.

Best of State candidates are evaluated by a panel of 100 judges based on three criteria:

  • Achievement in the field of endeavor
  • Innovation or creativity in approaches, techniques, methods or processes
  • Contribution to improving the quality of life in Utah.

Since 2003, USANA has won 60 Best of State awards. Here is how USANA performed at the 2019 awards:

  • USANA’s new Celavive® skincare system won its second-ever Best of State award in the Personal Care Products category
  • Rev3 Energy® won for the 11th consecutive year for best beverage
  • USANA CellSentials® took home its third consecutive win for best dietary supplement
  • USANA® Nutritionals supplement line won for the 15th time for best health/nutrition product

2019 Biotechnology Awards

DSN Global 100

  • USANA ranked No. 18 on the list of highest-earning direct selling companies in the world. Up from No. 23 in 2018

ABA Stevie Awards

  • Company of the Year – Consumer Products – USANA – GOLD
  • Achievement in Management – Consumer Products – Kevin Guest – GOLD
  • New Products – Consumer Products – USANA Celavive Sheet Mask – SILVER

AP Stevie Awards

  • Innovation in Management – Consumer Products – Kevin Guest – SILVER
  • Excellence in Corporate Innovation – Consumer Products – USANA – BRONZE
  • Innovation in Product Design & Development – Consumer Products – USANA Celavive Sheet Mask – BRONZE

Communicator Awards

  • Branded Video – Products & Services – CELAVIVE’S HYDRATING + LIFTING SHEET MASK – EXCELLENCE
  • Online Video – Web Series – USANA ATHLETES | TRUST – DISTINCTION

Hermes Awards

  • Video – Corporate Image – USANA Athletes Trust – PLATINUM
  • Social Media – Blog Overall – What’s Up, USANA? Blog – GOLD
  • Video – Marketing (Product) – CELAVIVE MASK 101: HOW-TO SHEET MASK – GOLD
  • Social Media – Instagram – USANA Corporate Instagram – GOLD

Customer Experience: Our No. 1 Priority

As you may know, a strategic focus for USANA in 2019 and beyond is customer experience. More specifically, how do we create a positive interaction at every point along the journey of someone who interacts with USANA?

Kevin Guest, USANA CEO

You’ve heard me say before that I believe all of us at USANA are in the relationship business. Therefore, ensuring we provide customers with a positive experience is critical to who we are and where we want to be as a company.

Our USANA Associates are independent business owners. They’re CEOs of their business. How can you create a positive interaction with your customers and those with whom you do business?

Think about every touchpoint along the way — your first email or social message, your initial meeting, your follow-up to questions, etc.

I encourage our USANA teams to think about that. And think of ways to help improve the customer experience.

Here at USANA, that’s our No. 1 priority. And I encourage you and challenge you to make that your No. 1 priority.

The Plato Principle: Surround Yourself with People Who Will Help You Grow

I recently returned from USANA Live — our annual Asia Pacific Convention. It’s an event I look forward to each year. The energy is off the charts and the enthusiasm is invigorating.

I intentionally surrounded myself with thousands of people — Associates and Employees — who are dedicated to making a difference in the world.

It reminded me of The Plato Principle, which I discuss in depth in All the Right Reasons.

In essence, The Plato Principle involves being open to those around you and having people around you who can be a positive influence. Surround yourself with good people that will help you grow.

I think it’s so important, especially in today’s world, to have an open mind and to be teachable.

Seek Advice From Others

It’s not a secret that one of my idols is Paul McCartney of the Beatles. Not long ago, I had the opportunity to sit in on a sound check with McCartney. There were only a few of us in a large stadium.

He walked out and I was off to the side. It was interesting to watch his interaction. He actually walked up to the crew, to his band members, and he hugged them. Then he sat down to sound check his piano. He asked for input on different settings. He was asking for advice and interacting.

Here you have arguably one of the biggest celebrities in the world. He walked out, engaged his crew and his other band members with hugs, with a warm friendly interaction.

But then he was asking questions through the process. I was learning from him, one of my idols and icons, someone who’s been a mentor from afar.

No matter what level you’re at or where you’re at in life, consider these two things:

  1. Respect people. Respect who they are and be open to their advice and interaction.
  2. Surround yourself with good people. Learn from them. Have an open mind. And most importantly, be teachable.

Thank you to all my friends in Singapore and from around the world who made last week so memorable. I’m re-energized and excited about the future!

Photos From Singapore

Here are a few photos from the USANA Live event in Singapore. Click or swipe to see my interaction with someone I’ve looked to for advice for a long time. I bet many of you have as well.


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Recent USANA Events & Accolades

I recently returned from Washington D.C. Members of the USANA management team and I presented to congressional leaders about key issues involving direct sales. It’s an honor to better educate our representatives about USANA and our worldwide team of hard-working Associates.

I also recorded a video in which I talk about some of USANA’s recent events and accolades.

USANA Executive Diamond Summit

The Executive Diamond Summit took place in London. It was a great time. We got to go up in the London Bridge Tower and walk out over the London Bridge, where we had a reception. We went to Kensington Palace and just had a great experience.

USANA Executive Diamond Summit 2019 - Kevin GuestMost importantly, though, we got to interact with some of our top leaders from around the world. Dr. Oz even joined us briefly.

Before we left, I checked off a lifetime bucket list item. You know music is an important part of my life — and the Beatles are one of my all-time favorite bands. Well, I got to go to Abbey Road Studios.

Abbey Road Studios isn’t open to the public and you can’t just go in there. But the company that helped us arrange the Executive Diamond Summit helped us get in to Abbey Road. So I got into Studio 1 where the Beatles did their first live broadcast. All the soundtracks to Star Wars were recorded there. The score for Black Panther (which just won an Oscar) was recorded there.

But for me just to be in those hallowed halls and in those rooms and in the studio was the experience of a lifetime. Many of the songs I grew up listening to and many that have inspired me were recorded right there. And I got to experience it firsthand.

Direct Selling Association: Companies in Focus

Every year the Direct Selling Association holds “Companies in Focus” events. Direct selling companies open their doors to other direct sellers. The goal is to share best practices so that the industry as a whole can raise its practices to even a higher level.

At USANA we’re happy to welcome in and open our doors to some of the direct sellers in the marketplace. It was fun to have them here and have us be able to share with them what we’re doing that helps USANA be a great company.

For instance, we shared with them from a regulatory perspective how we handle product claims. We want our industry as a whole to make correct and proper product claims — and income claims.

We also showed best practices as it relates to how we treat our employees and why USANA’s been named one of the best places to work in all of America for several years. By mere coincidence, Dr. Oz was in the building shooting a video. So we brought him in and introduced him to the other direct sellers, which was a fun moment.

We also recorded a few other videos with Dr. Oz. Stay tuned…

All around, it proved to be a great experience. I like being part of the direct selling community and showcasing USANA as a company that operates with integrity. Best Brand Top Rated Direct Selling Brand 2019 - Kevin GuestOne accolade we received really means a lot to me. is an independent lab that does testing on products and they validate the quality of products. They validate label claims and other things like that. For the sixth year, USANA was named the 2019 Top Rated Direct Selling Brand.

I firmly believe we are in the relationship business. This award signifies USANA’s commitment to customer satisfaction, an area in which we work hard to excel.

What an honor it is, especially to have independent consumer groups that are recognizing our quality and our commitment to excellence. That’s one of our core values. You can’t get better than third-party substantiation. Through Consumer Labs we received that.

Kevin Guest Visits with Dr. Oz in Salt Lake City

Kevin Guest, author of All the Right Reasons and USANA CEO, visits with Dr. Mehmet Oz in August at the 2018 USANA International Convention.