Tag Archive for: USANA

Reflecting on a Year of Achievements in 2023

Reflecting at the end of each year is an important part of setting ourselves up for success in the year ahead. 2023 proved to be a transformative year for me personally as I moved into the role of USANA Executive Chairman. Jim Brown, USANA’s President, added CEO to his title in July to ensure a seamless transition.

The shift has allowed me to focus on strategic initiatives as USANA continues to thrive and evolve. It also gave me the opportunity to perform several gigs with The Free Radicals. 🎸

Thank you for your support and encouragement.

Select Highlights

USANA continues to lead through its core values. Community, Excellence, Health, and Integrity provide a clear lens through which we view our decision-making. This foundation helped USANA earn a variety of impressive accolades throughout the year.

A sampling…

  • Honored with prestigious “Best of State” awards, recognizing USANA’s commitment to excellence in various categories. It marked one of 40 awards and other honors USANA received during the year.
  • In addition, USANA earned recognition for its commitment to fostering diversity and inclusion in the workplace. In March, the Utah Governor’s Office recognized USANA for its support of women in the workplace.
  • CellSentials received a ConsumerLab.com seal of approval, reaffirming its status as a leader in nutritional supplementation. This recognition is a tribute to the cutting-edge science and research that goes into creating quality products.
  • USANA Business magazine recognized USANA as a “Best Company to Work For” for the ninth time. This recognition speaks volumes about the positive culture cultivated at USANA, where employees are not just part of a company but a thriving community.
  • And the Utah Manufacturers Association named USANA a “Top Manufacturer” for the second consecutive year.

To read more about USANA’s accolades, visit the newsroom on USANA.com. One overarching goal we’ve set for ourselves as a company is to reach 1 million customers. And with your support, I’m confident we can soar past that number.


Noteworthy Efforts

In 2023, USANA continued its commitment to sustainability with the release of its latest Sustainability Report. This report — People, Planet, Products — outlines our progress and initiatives aimed at contributing to a healthier planet.

The USANA Foundation remained a focus, as The Garden Towers Project helped so many families around the world.

Also this year, USANA introduced its affiliate program, as well as some new products, each designed to meet the diverse needs of our customers. These additions exemplify our commitment to innovation and providing cutting-edge solutions for optimal health.

In terms of new partnerships, USANA joined forces with the USA Bobsled/Skeleton team and the South Sydney Rabbitohs rugby team.

Expanding our reach globally, USANA recently officially opened for business in India. The expansion represents an exciting opportunity to fulfill our mission of creating The Healthiest Family on Earth.

Early in 2023, USANA partnered with Good Deed Revolution and its Promise2Live campaign. I believe we’re in the midst of a global mental health crisis. As an international company focused on health and wellness, USANA has made the promise to stop the stigma around suicide, start conversations, and save lives.

Reflecting on the Past and Looking Ahead

Once we’ve finished reflecting on the past, let’s center our attention on the year ahead. I’m excited about the possibilities in 2024. Our journey has been one of growth, recognition, and positive impact.

In a previous message, I suggested we focus on maintaining a positive mindset. I echo that sentiment today. Let’s try to push out the bad and direct all our energy to that which is good. If we open our minds to see what’s possible, rather than dwell on obstacles, we can expand our belief and confidence in who we are and what we can be.

Thank you, as always, for your dedication and passion. I wish you a joyous holiday season and a healthy, happy, and prosperous new year. Together, let’s make 2024 a year of continued success, growth, and shared achievements.

In the spirit of staying connected, I encourage you to subscribe to my monthly e-newsletter for regular updates and insights. 

As Executive Chairman, Growth is Top of Mind

Earlier this year, it was announced that I’d become Executive Chairman of USANA Health Sciences. On July 1, the transition took place. I moved into the new role and current president Jim Brown added CEO to his title.

As I think about my position as Executive Chairman, and as I’ve discussed goals and objectives with the Board of Directors at USANA, my No. 1 focus is: What does USANA look like in five years? In 10 years? And beyond?

Jim, whom I’ve known for more than 15 years, will lead day-to-day. The Board, Dr. Wentz, and I trust Jim wholeheartedly.

In each of his USANA roles over the last decade-and-a-half, Jim’s proven to be a strategic, passionate, and effective leader. For the last six years, Jim served as president, where he led USANA’s sales and operations. I’m confident USANA will continue to thrive under his leadership.

For me, I’m excited to look ahead. Growth. The Future. What’s next for this great company that means so much to so many?

As many of you know, my USANA history began with the start of the company. In 30-plus years, I’ve watched the company blossom into the global organization it is today.

  • Thousands of employees.
  • Hundreds of thousands of Associates and Customers around the world.
  • Hundreds (if not a thousand) of awards and recognition.
  • Countless lives changed as we strive to create The Healthiest Family on Earth.

Moving Forward

Three decades in business is no small feat. Add to that the incredible success USANA’s experienced over the years, and I’m grateful every day that I hitched my wagon to Dr. Wentz all those years ago.

It’s been an incredible ride, and I like to think we’re just getting started. I’m appreciative of USANA’s extraordinary management team, employees, and Associates for their relentless work in advancing USANA’s position as a leader in health and wellness.

I’m excited for this next chapter as Executive Chairman. I look forward to the future as we create The Healthiest Family on Earth.

Register Today: USANA Live 2023 Americas & Europe Convention

The USANA Live 2023 Americas & Europe Convention is set to take place in Salt Lake City Aug. 10-12, 2023. If you’ve followed along on my social sites, you’ve already gained a glimpse into what this incredible event will entail.

I hope you are registered.

I believe attending events such as these is critical to realizing your full potential. It’s valuable if you’re a USANA business owner. But it’s equally valuable if you’re looking to improve your career, your emotional intelligence, or even your overall happiness.

In the People Business

Each of us, in some way, is in the people business. No matter your occupation, I’m willing to bet that part of your job involves interacting with other human beings. And for me, that interaction is perhaps the most important (and best) part of my job.

I’ll be honest — I’ve struggled at times over the last three-plus years with virtual events, Zoom meetings, and working remotely. I couldn’t wait for USANA’s 30th Anniversary Global Convention last year. The hybrid event meant I could feel the energy of thousands of health-minded entrepreneurs.

And this year, we’re going all-in on the in-person experience. You definitely won’t want to miss it!

The Spotlight is On You

From the organizing committee:

We’re highlighting you at USANA Live 2023 Americas & Europe Convention. A new format means a smaller, more intimate event focused exclusively on your past and future achievements. Join us for an incredible weekend of inspiration, learning, and celebration. Create memories to last a lifetime as you power your entrepreneurial mindset with energizing speakers and special events. Plus, be the first to shop for products and stylish logo gear.

Erin King, Bestselling Author, Podcast Host, Entrepreneur & Digital Persuasion Expert

Keynote Speaker: Erin King

Erin King is a world-class digital persuasion expert and two-time bestselling author. Founder of Get More Yes Media, a global sales and leadership training firm, Erin’s PUB Method™ has helped clients ranging from the Academy Awards to Disney to the U.S. Navy.

Her book, “Digital Persuasion” is an Amazon No. 1 bestseller and Erin’s live shows have been named by SUCCESS Magazine as one of 2022 “Top 10 Must-See Motivational Speakers.”

Erin’s podcast, “On Your Terms” ranks in the top 10% of all podcasts on iTunes.

Discover what Erin can do to elevate your business and transform your life.

Here’s wishing you good health and happiness, and I can’t wait to see my extended USANA Family in August.

Follow along on Facebook for updates, and be sure to bookmark the official USANA Live 2023 Americas & Europe Convention website.

#LiveUSANA #USANA23 #AEC23 #StartSomething

A New Chapter for Myself and USANA

Today, I am sharing news that has filled me with many emotions—excitement, confidence, some nostalgia, and, most of all, deep gratitude. On July 1, 2023, I will transition to the role of executive chairman of USANA, and our current president, Jim Brown, will be named CEO and begin reporting directly to the Board of Directors.

Our executive leadership team, the board, and I have planned for this transition for many years, and the time is right. The board and I are confident in Jim’s experience, abilities, and preparation to lead USANA into its next chapter of growth. He has served as president of the company for the last six years, and previously oversaw our global operations and manufacturing.

His unique experience has given him an unwavering commitment to our Associates and the high-quality products they represent. Having worked closely with Jim for more than 15 years, I have learned and benefitted from his extraordinary dedication, judgment, and passion for USANA’s business and mission. I am truly grateful for Jim’s friendship and for his willingness to step into this role.

Although my decision is bittersweet, I’m excited for my new role as executive chairman. I can leave behind the demands of day-to-day leadership but continue to be deeply involved in advancing the company’s strategy and mission. I will still attend many USANA events and be part of regular executive strategy meetings and, of course, continue in my leadership role with the board. I feel fortunate for the opportunity to extend my tenure with USANA while having more time for the activities I love. (More time playing music and adventures with my wife, Lori, and our grandkids are at the top of the list.)

I love USANA and all it stands for—and I love the people of USANA even more. I want to express my tremendous appreciation for you and every one of our Associates around the world. Thank you for your tireless efforts in making USANA one of the foremost leaders in health and wellness. Thank you for thousands of meaningful conversations and shared laughs along the way. Thank you for supporting this next step and for seizing the many opportunities that lie ahead for our company.

Register Today: 2023 USANA Asia Pacific Convention

USANA 2023 Asia Pacific Convention Logo

The 2023 USANA Asia Pacific Convention is set to take place in Seoul (and virtually around the world) May 4-6, 2023. If you’ve followed along on my social sites, you’ve already gained a glimpse into what this incredible event will entail.

I hope you are registered.

I believe attending events such as these is critical to realizing your full potential. It’s valuable if you’re a USANA business owner. But it’s equally valuable if you’re looking to improve your career, your emotional intelligence, or even your overall happiness.

Supercharge Your Entrepreneurial Vision

The Asia Pacific Virtual Convention aims to teach, inspire, and empower you with actionable insights and key takeaways. Immerse yourself in presentations and workshops hosted by industry leaders, USANA executives, and leaders throughout the Asia Pacific markets.

The can’t-miss event will feature…

  • Impactful keynote addresses
  • Extensive workshop training
  • Recognition
  • Business-building sessions
  • A look at the future of USANA
  • Exclusive product discussions

5 Reasons to Attend USANA 2023 Asia Pacific Convention in Person

Asia Pacific Convention Keynote Speaker

The keynote stage welcomes Vinh Giang, a world-renowned magician, entrepreneur, and coach.

Vinh gained the entrepreneurial spirit and mindset from his parents, who fled Vietnam to Australia in 1981 and went on to start multiple successful businesses.

His father’s belief that “life is a miracle” inspired Vinh to see the possibilities in his own life. Today, he travels the world, teaching communication skills and engaging audiences with energy and flair. >>> Read Vinh’s full bio.

Exclusive Share the Vision Reception

This event features an exclusive Share the Vision Reception. USANA’s finest will be there, and you can qualify for an exquisite evening of celebration and enrichment.

Earn Your Seat…

  • Share your passion for USANA products with new customers now through March.
  • USANA will compare the CVP (Commission Volume Points) you earn to last year’s average.
  • Top 250 Distributors with a minimum of 1,000 CVP growth will earn their seats at the Share the Vision Reception.
  • For complete details on qualifying, visit The Hub or contact your local leaders.

Dr. Wentz Plans to Attend

UPDATE: Announced in February 2023…

Don’t Miss Out

Let the event ignite your passion to pursue your entrepreneurial spirit.

Register Today

Please visit the USANA Live 2023 Asia Pacific Convention website for complete details. It’s your guide to a one-of-a-kind event that could help propel you to even greater heights. Oh, and follow along on Facebook and Instagram for the latest developments.

I look forward to seeing you soon! #LiveUSANA #APC23

#USANA30: Messages That Resonate

Earlier this year, USANA celebrated its 30th anniversary (#USANA30) at an incredible global event. Thousands attended in person, and tens of thousands more watched online.

Since then, I’ve spent time reflecting on one notion — the idea that today is Day 1. Recent history presented an array of challenges for many. And as we emerge stronger and more resilient, I invite you to press a reset button and start something.

To do that, we must focus on our belief system. Belief in the industry, the company, the products and, most importantly, belief in yourself.

#USANA30: Quick Hits

For those following along with my social media (Instagram, Facebook, Twitter), you’ve seen video snippets posted recently. I wanted to share a few of the clips here (and invite you to watch these and more on my YouTube channel).

Life Must Be Understood Backward, But Lived Forward

we’ve all gone through something unprecedented. And we’ve learned some things. How will we apply the things we’ve learned to live forward?

Bring a Positive Change

We need to put ourselves in the right mindset. Clear our minds, fill our hearts. It’s time to push out the bad and direct all our energy to that which is good.

The Great Accelerator

I like to refer to what happened over the past two years as The Great Accelerator. We were accelerated into technology in ways we never thought possible.

Living a Life in Harmony

Living a life in harmony, for me, is being true to my core values.

Make Two Connections a Day

Connecting with two people each day will help us reach our goals.

My Commitment: 2 Connections a Day

Reaching out to two people each day is powerful.

Be Firm in Your Destination, But Flexible in Your Path

We didn’t come this far to get this far.

Keep the Dream Alive

Each of you has a dream. Never let it die.

Start Something New

Let’s start something powerful.

Live in the Present & Future, Not in the Past

Take positive action in your life. Live life forward.


CEO Magazine North America Video Interview

CEO Magazine North America interviewed Kevin Guest for a video on its LinkedIn page.

Previously, CEO Magazine North America featured Guest, USANA Chairman & CEO, in its June-July 2022 issue.

In the latest video, posted in October 2022, Guest explains how he “came to USANA through acquisition” when USANA purchased Guest’s video production company. It also touches on the company’s strategic focus.

“As I sit here today, we are not changing our direction,” Guest says in the video. “We’ve accelerated it and we are moving in a much more aggressive manner towards our strategy that we have in place.”

Over the last two years, Guest is thankful that USANA’s put strategies in place that allows them to persevere and succeed in a challenging environment.

“I’m so thankful that me with an extraordinary management team, we were ahead of the strategic planning process,” he said. “And all the last couple years have done have accelerated our digital transformation strategy, our manufacturing expansion strategy, the growth of our core competencies.”


Full Video: USANA CEO Kevin Guest

CEO Magazine North America, distributed throughout the United States and Canada, serves as a core business publication for C-Suite executives.

CEO Magazine North America | Kevin Guest


#USANA30: An Event Unlike Any Other in USANA’s History

Wow… that one word sums up #USANA30 in my mind. What a way to celebrate USANA’s first 30 years! It felt good to see so many smiling faces at a LIVE event for the first time in a while. Of course, it felt phenomenal to welcome tens of thousands of Global Convention attendees virtually as well.

#USANA30 — USANA’s 30th Anniversary Global Convention — proved to be a record-attended event for us. The Aug. 17-20 hybrid event, I believe, lived up to the hype surrounding such an important milestone year. I’m impressed with the many individuals who worked hard to connect the in-person experience with the virtual.

My thanks to everyone who attended. It’s one to build on for the next 30 years and beyond.


The big takeaway for me, as I’m sure it is for many attendees, is the importance of simply starting something. Our world threw us for a loop, and now, as we regain our footing, there’s no better time to #StartSomething!

It’s a global campaign to move forward with a growth mindset. For me, I’m returning to start something important that had taken a backseat recently. I’m committed to writing regularly in a gratitude journal. It’s critical to give thanks for the good that we experience in our lives. I shared a few thoughts on this notion in the following video:

Garden Towers: A Big Goal Reached!

A year ago, we set an ambitious goal. Through The USANA Foundation’s global reach, we aimed to create 30,000 Garden Towers in time for our 30th-anniversary celebration. As the BIG number left my lips, I wondered: Is that a crazy goal?

Turns out, it wasn’t. Thanks to so many individuals around the world, we reached our goal! Thank you so much for your goodness, kindness, and willingness to help those in need. We now have thousands of sustainable Garden Towers growing across the globe. And we’re going to keep going.

If you’re unfamiliar with the Garden Tower concept, please learn more here. And if you’d like to get involved, you can do so here.

#USANA30 Highlights

Here are some highlights from USANA’s 30th Anniversary Global Convention

The Free Radicals

Of course, no USANA celebration would be complete without The Free Radicals. I’m fortunate to perform alongside such talented musicians. During USANA’s Global Convention, we played two gigs and loved every minute of it. I hope you did as well. Please consider subscribing to The Free Radicals Band on YouTube to hear more.


View this post on Instagram


A post shared by Kevin Guest (@kevinguestusana)

The Best Part: Getting Together Again

For me, the best part of #USANA30 centered on the fact that we interacted in person once again. I’m grateful for USANA’s first 30 years (as I wrote about before the event). And I can’t wait to see what the next 30 bring. Thank you for following along for what’s sure to be an incredible — and life-changing — ride.

#USANA30 - An Event 30 Years in the Making

Insights for Success: 3 Strategies to Live a Life Fulfilled

At times I’m asked: What’s your secret for achieving success? For me, it’s not necessarily a secret, but rather a three-part strategic mindset.

  • Overcome fear
  • Live in harmony
  • Believe in yourself

Coming out of the pandemic building momentum, our company leaders have uncovered key insights from exploring backward to boost productivity going forward. In that retrospection, we’ve found a pattern of success borne from a growth mindset that expands our confidence in who we are and what we can become.

I shared these ideas as part of USANA’s 30th Anniversary Global Convention. The event featured thousands of health-minded entrepreneurs. Many independent CEOs, each focused on success, joined us in Salt Lake City. Others watched online, as we streamed portions of the event to attendees around the world.

Success Strategy: Overcome Fear

Over the last two years during the pandemic, some people have talked about their fear of failure, but to fuel success, we must overcome fear, and unleash powerful confidence, creativity, and lasting connections.

Success Strategy: Live in Harmony

What’s more, now is the time to live a harmonious life by first knowing who we are, next understanding our values, and finally by applying true health that balances our body, mind, and spirit. That’s our path to greater heights.

As I write in All the Right Reasons, in music, harmony occurs when notes blend in a way that is pleasing to the ear. Whether someone plays in a band, sings in a choir, or performs in an orchestra, there is nothing quite as exhilarating as achieving perfect harmony with fellow musicians. Harmony in music doesn’t happen without hours of practice and each individual musician’s commitment to getting the music right.

A life in harmony means a consistent and honest arrangement of personal values and a solid commitment to living those values day in and day out, which is one secret to higher fulfillment and confidence in life and at work.

Success Strategy: Believe in Yourself

Because no person is an island, I’ve seen that we accomplish more as we connect with others. In fact, connections are vital in creating future success, and those who do so consistently are miles ahead on the path to success.

To achieve all you can become, be firm in your destination but flexible in your path. As Pablo Picasso said, ‘Whatever you can imagine is real,’ which means if you believe in something strong enough and have passion, motivation, and desire to make it happen, those dreams can come true. I’ve seen it over and over.

3 Strategies for Success | Kevin Guest

Celebrating USANA’s First 30 Years

30 years. Three decades. Since 1992. For USANA, it’s a milestone worth celebrating. Many companies don’t get to celebrate a year in business, let alone 30 of them (and counting!)

When the curtain rises this week on our 30th Anniversary Global Convention, don’t be surprised if you see me get a little emotional. As I wrote previously, I couldn’t be more thankful for Dr. Myron Wentz and this incredible company.

From the start (and I’m grateful to say I’ve been here since the start), USANA promoted a crystal clear mission: To create The Healthiest Family on Earth is our commitment.

I’m convinced the employees, Associates, Preferred Customers, and other stakeholders strive to achieve that vision daily. In 24 markets around the world, health is top of mind for everyone connected with USANA.

And for the first time in three years, we’ll be celebrating in person the individuals who make such a difference each day. As I mentioned in a recent video, that’s perhaps what I’m most looking forward to.

The 2022 Global Convention is positioned as a hybrid event, which means there are in-person and virtual elements. It’s a first for USANA. Imagine that, even after 30 years, we’re still innovating.

Let me be among the first to welcome the thousands who are joining us in Salt Lake City. And to the thousands more who are joining us online. I hope the convention provides you with the inspiration and motivation needed to reach great heights.

30 Years: A Celebration

Here are just a few aspects of this week’s celebration to keep in mind.

Garden Towers

As you may know, last year we set an ambitious goal to create 30,000 Garden Towers by this year’s convention. We are so close to achieving that goal! Thank you to everyone who’s supported The USANA Foundation‘s initiative. If you’re unfamiliar with Garden Towers, I invite you to learn more here (and here).

And now, I’m excited to announce that in-person convention attendees can purchase their very own Personal Garden Tower bundles. These are perfect for small spaces such as balconies, porches, or windowsills. Each purchase also gets us closer to our goal of 30,000 Garden Towers.

A World-Class Event

The quality of USANA’s live events always impresses me. For past attendees, I’m sure you’ll agree that they’ve been missed. Well, I’m certain this year’s event will blow your socks off. Here’s a small preview (check out full details):

Plus, you’re in for a real treat when The Free Radicals take the stage on Friday night (Aug. 19). It will be a 90s-themed party to remember (with special guest drummer Mark Schulman)! The website description tells the story:

Booyah! We’re stepping back into the ’90s, and it’s not a party without you! Whether you moshed through the decade or cringe at your parents’ photo album, we’re heading back to 1992 to celebrate 30 years of USANA. Rock out with Kevin Guest and the Free Radicals as they play the hits of the day—you’ll want to brush up on your line dancing, the running man, and the sprinkler. Don’t forget to dress to impress. *Scrunchies not included.

A Little Throwback

What’s a milestone event without some reflection? The folks at USANA dug out some vintage photos and created a timeline of important happenings in the company’s history. And, of course, we started our First 30 Years celebration with this teaser video that features a little nostalgia:

The Next 30

As we begin USANA’s next 30 years, I want to express my thanks and gratitude. I’ve often said, nothing is more important than relationships. And the relationships we’ve built since 1992 are unmatched. Thank you for helping to make USANA the company it is today, and for your dedication to creating The Healthiest Family on Earth.