USANA Kids Eat Set to Open its Doors

USANA Kids Eat Ribbon-Cutting Ceremony • Dec. 19, 2019

 

We at USANA are always looking for ways to give back to our community. The USANA Kids Eat initiative is one way in which we’re striving to do that.

Kids Eat - Kevin GuestAs I mention in the video above, we’re celebrating the opening of the beautiful new food-packing facility on Dec. 19, 2019. Several dignitaries — including Dr. Oz — are planning to join us.

The event starts at 11 a.m. and is open to the public. So if you’re in the area at 11 a.m. on Dec. 19, I’d love for you to stop by. You can tour the new facility and even pack a backpack or two.

Located next to USANA’s corporate offices at 2538 South 3850 West in Salt Lake City, the center promises to make a big impact within our community.

USANA Kids Eat: An Important Initiative

For those who haven’t heard, several months ago the USANA Foundation acquired two local charities to help in its mission to feed hungry children — worldwide and in our own backyard.

USANA Kids Eat is a USANA Foundation initiative that strives to eliminate childhood hunger in Utah by providing food to at-risk youth. Already, the community’s come together to pack food for kids to take home with them on weekends and holiday breaks.

And now, with the opening of the new facility next week, we’ll have a dedicated spot to better serve children.

Recently, USANA Kids Eat earned Mountain America Credit Union’s “Pass it Along” recognition, which recognizes local nonprofits making a significant impact in the community.

To learn more about the program, please take a look at this article on What’s Up, USANA? and be sure to follow the organization on Facebook and Instagram.

The Holland Principle: Find Opportunities to Serve, Then Act

This time of year is always special for me. It’s a time to reflect on what’s truly important in our lives, to give thanks and to express our gratitude. It’s also a time to serve others. I’ve been thinking recently about The Holland Principle, one of 12 principles included in All the Right Reasons.

All the Right Reasons | Kevin GuestEach of us has a great capacity to help others, to make someone’s life better. That, in a nutshell, is The Holland Principle.

Find opportunities to serve, then act.

When we serve others, we are ultimately working to improve ourselves. I speak a lot about the notion of “giving vs. getting.” Often, we’re so wrapped up in our own busy lives, that we forget the importance of helping others. If we can focus more on serving others, I think we’ll live a life of abundance.

Speaking of helping others, in less than two weeks we’ll be opening the doors on the brand new USANA Kids Eat food packing center. I wrote about the program in my e-newsletter last month (you’re welcome to subscribe).

People don’t care how much you know until they know how much you care.

As we put a bow on another year, I thank you for commitment to helping make the world a better place. I’m grateful for the many blessings in my life and I wish you a healthy and prosperous 2020.

Please consider contributing to the USANA Foundation. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition.

Help Us Provide 2 Million Meals to Hungry Children


When I published All the Right Reasons in August 2018, we set an ambitious goal. We sought to provide 1 million meals to hungry children.

As you know, all sales benefit the USANA Foundation. And each book sold represents 40 meals delivered to children in need.

USANA True Health Foundation: 40 Million MealsThanks to your generosity, we reached our goal earlier this year. But we’re not done.

With a little urging by Dr. Mehmet Oz, who challenged us to double our goal, we’re now heading toward 2 million meals.

That’s right. We’re hoping that by August 2020 we’ll hit our next milestone.

Goals are important to have, and milestones are nice to achieve. But the most important thing is that we are doing good in the world. Children are being fed as a result of this project.

I’m humbled to know that principles contained within All the Right Reasons are resonating with so many people. I’m grateful that the book is not only making a difference in the lives of those who read it, but also in the lives of children around the world.

Providing Meals

It’s a reflective time of year for me, as I’m sure it is for many of you. We look back on the past 12 months and make a plan for the future. It’s a time to count our blessings and express gratitude. We get together with friends and family and celebrate.

And we pause to think about the less fortunate. I’d like to express my heartfelt thanks for your support of the USANA Foundation. The organization began in 2012 and in its brief existence, it’s provided 40 million meals to hungry children around the world. That’s making a real difference. We couldn’t do it without you. Thank you, thank you, thank you.

What I’m Reading: Emotional Intelligence

Harvard Business Review: Top 10 Must-Reads on Emotional Intelligence

The notion of Emotional Intelligence is top-of-mind for me. It’s something I touched on in my talk at USANA’s Global Live event in August.

Harvard Business Review - Emotional IntelligenceI’ve been talking to and training employees on this subject. And I did the same on my recent trip to Dubai with our top business growers. I spent an hour talking to the group there about this topic.

Normally, when I share a “What I’m Reading” post, it centers on a specific book. This time, it’s a collection of articles from the Harvard Business Review.

If you’re familiar with the HBR, you know the articles are always well-researched and filled with interesting studies or findings.

What is Emotional Intelligence?

For me, it centers on empathy. What that really means is working to understand others’ emotional makeup. Put yourself in their place and truly “meet” people where they are.

I think that’s a key for us at USANA being successful as we share our messages. Are we meeting people where they are? Or are we expecting them to come to where we are?

It’s not physically traveling to “meet” people at their home or office. But rather, it’s understanding what other people are thinking, where they’re coming from, and what experiences they may have had in the past that influence who they are today.

With all the knowledge that we have and all the years of experience that we may have. And that begins with being empathetic and being socially and emotionally intelligent. I would encourage you, if you get a chance, you can Google the Harvard Business Review on emotional intelligence. Study it, read it. I’m sure it will help you in all aspects of your life.

I believe boosting our emotional intelligence will improve our individual productivity, as well as our personal and business relationships.

News & Notes From Around USANA

USANA Happenings

Kevin Guest - Skydiving in Dubai during the Americas/Europe USANA Growth tripEach month or so I like to touch on a variety of topics or events pertinent to the USANA Family. In this episode, I share a few thoughts on:

2019 USANA Live

Two words: Extreme success. The energy at the 2019 USANA International Convention proved to be off the charts.

We’re seeing momentum build and pick up in our markets around the world as a result of some of the promotions that we launched. Most importantly, we’re expanding and furthering our vision to be The Healthiest Family on Earth.

Americas/Europe Growth Trip

I experienced two “firsts” on our recent trip to Dubai with USANA’s top growers from the Americas and Europe. The first “first”: riding a camel. And the second “first” you probably saw on social media. I jumped out of a perfectly good airplane.

It was exhilarating and fun. It helped me overcome a fear of mine and have a unique experience. I’m so glad I did it with some of our USANA friends.

Most importantly, on these kinds of trips, I get to connect with our distributor base in a different way. It’s very much an opportunity for me one-on-one to meet with those who are really working hard and growing their business

Upcoming Travels

It looks like I’ll be packing my bags three more times before the end of 2019. I’m visiting Macau for the China convention. And then I travel to Mexico for a leadership summit event. Finally, I head to Washington D.C. for Direct Selling Association board and planning meetings.

It’s a busy few months, but I’m looking forward to it. There’s still a lot to do and accomplish. Even more, this is the time of year when we as a USANA management team conduct our strategic planning for the next 12 to 18 months.

Thank You

I can’t thank each of you enough for following along, reading this blog, and watching my video messages. I truly believe I’m in the people business, and without you, I wouldn’t be who I am.

Commit to You: 90 Days of Health — Here’s My Commitment

I’m a big believer in writing down goals (as was Ben Franklin). For me, a goal not written down is merely a wish. Once it’s on paper (or in my phone), I’m much more likely to hold myself accountable and achieve what I set out to accomplish.

Like many in and around USANA, I’m participating in the Commit to You challenge — 90 days of health. But instead of simply writing down my commitment (which I did), I’ve also got a constant reminder each time I step away from my desk.

As you’ll see in the video above (or here), a special clock hangs on my office wall. It doesn’t keep perfect time — or any time for that matter.

But it does help me to not worry about the past (I’m unable to change it) or to get too wrapped up in the “woulda, coulda, shoulda” mindset that can paralyze action.

Instead, the clock tells me what’s important: Now.

Being more present is one aspect of my life I’m seeking to improve. It’s a commitment I’ve made for these 90 days to create a positive impact on my overall well-being.

Read more about the Commit to You campaign on What’s Up, USANA?

I invite you to join me in making a commitment to health. Whether it be a focus on something physical, emotional, psychological, or spiritual, even a small change can make a big difference.

The Hope Diamond Principle: Preparation is Key

The Hope Diamond Principle

Kevin Guest Holding the Hope DiamondWe’re one day away from the start of the 2019 USANA Live Global Convention. It’s an event I look forward to every year. As we prepare to welcome thousands of our friends and family from all over the world, I’d like to share with you a principle from my book, All the Right Reasons.

Many years ago, I found myself on a private jet heading to a meeting with the curator of the Smithsonian Institute.

Once there, I somehow found myself in the center vaults of the Smithsonian with the Hope Diamond in my hand.

I remember standing there looking at this priceless jewel and thinking to myself: “How did I get here?”

Here I am, a kid from Montana standing in Washington, D.C., holding one of the most famous jewels ever in the history of the world.

The answer? I prepared myself for that moment.

Good Things Come to Those Who Are Prepared

Early in my professional career, a good friend of mine, Ray Albrechtsen, came up with the idea to partner with the Smithsonian Institute on educational video projects. After many letters, proposals, and countless phone calls, we were about to give up.

Yet, we stuck with it. And — this is key — we continued to develop our production plan should we ever get a callback from the Smithsonian.

Sure enough, Smithsonian representatives invited us to meet with them.

After we spent an afternoon in the vaults, handling the world’s most valuable gem, we struck a deal. We ended up making the Smithsonian gemstone video and a few others.

Sure, luck could have played a part. Luck alone didn’t put the Hope Diamond in my hands. We put in hours of work to get there. Luck, after all, tends to favor the prepared.

I encourage you to read the full story in chapter five of All the Right Reasons.

USANA Global Convention

For my USANA Family, Global Convention is this week. Perhaps you’ve heard that we will be announcing a special promotion only available to those who are at the event.

By simply joining us, you’ll get the opportunity to participate in something to help you grow your business significantly.

You’ve prepared yourself. You’ve made sacrifices, taken time off work, or whatever it may be. No matter what, you got yourself here. Why? Because you recognize attending Global Convention is an important investment in you and your business.

Good things come to those who are prepared. I challenge you to think about that principle as you work toward achieving your goals in life.

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit the USANA True Health Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals.

The Gig Economy and USANA

Are you familiar with the term The Gig Economy? At its core, it’s based on large numbers of people working temporary, part-time, or contract positions.

In my mind, as a longtime musician, “gigs” were paying jobs we got to supplement other income. I secured my first musical “gig” in the eighth grade and have been a professional musician ever since.

Earlier this summer, I visited Austin, Texas, for the Direct Selling Association Annual Meeting. I spent a lot of time with other CEOs and leaders in our direct selling space. We talked — many times for hours — about company challenges we’re facing.

Most of our peers are facing some of the very same issues that we face at USANA.

The Gig Economy

One topic that kept coming up over and over is the “gig economy.” I share some thoughts about this notion in the video below:


View the video on YouTube

“The gig economy is very broad, and encompasses workers who are full-time independent contractors (consultants, for example) to people who moonlight by driving for Uber or Lyft several hours a week.” — John Frazer, Forbes

The independent-contractor workforce includes about 150 million people in North America and Western Europe, according to the Harvard Business Review. But what about people who want to earn extra income part-time, temporarily, or on the side? That’s a market space that seems to be growing, especially in the United States.

At USANA, we’ve excelled for 27 years in asking people to fire their boss and make USANA a career. Many have done that, and USANA continues to be a great opportunity for a full-time career.

But what if you simply want to earn a little extra money on the side of your existing career? It’s a trend, and we at USANA are looking at ways to help make it easier for individuals who are interested in that approach.

Strategically, it’s something we at USANA have to take seriously.

Looking Ahead

We’re starting to look at promotions, incentives, and various compensation plan enhancements that help to provide more immediate gratification.

So, that’s something that’s on my mind. I wanted to let you in on it so you could think about it, too. Please feel free to share your thoughts on the “gig economy” when you interact with us at USANA.

We’re constantly evolving at USANA. I’m excited for where we’re headed as a company and this is another opportunity for us to grow.

What I’m Reading: Customer Centricity

Customer Centricity: Focus on the Right Customers for Strategic Advantage, by Peter Fader

I’m back with the latest “What I’m Reading” episode. Today, the book is Customer Centricity. It’s helping me in my thinking as we drive our customer experience strategy here at USANA.

Customer CentricityOne big takeaway for me is the analysis of customer centricity vs. product centricity. At USANA, we’ve been very successful at a product-centric strategy. It’s definitely served us well.

But I believe that for us to get where we want to go, we have to evolve and center our efforts on the overall customer experience (which, obviously, includes providing our Associates with the best possible products).

We at USANA — and our thousands of independent business owners — are in an excellent position in today’s marketplace. It’s important to be able to connect one-on-one with our customers. We have built relationships and we can build upon those relationships to set us apart even further.

As we become more customer-centric in our approach and we truly connect with our customers, I believe all of us will be much more successful.

As the CEO of your own business (if you’re a USANA Associate or other entrepreneur), I invite you to think about ways in which you can be more customer-centric. To connect with new and existing customers. Determine how you can build better relationships. And most importantly, seek ways to add value.

If you’d like to keep track of “What I’m Reading” videos, please subscribe to my YouTube channel.

The Butch O’Hare Principle: You Have the Power to Change

You’ve heard me talk a lot about priorities and how to determine what matters most to you. At USANA, we prioritize our core values — Community, Excellence, Health, and Integrity. In my book, All the Right Reasons, the Butch O’Hare Principle demonstrates a commitment to doing the right thing.

No matter which road you’ve traveled in life, you’re always able to change. You have the power to be a force for good. You can work to improve not only your life but the lives of those around you.

Below is a news release that went out on July 1. It explains more about the Butch O’Hare Principle.

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The Butch O'Hare Principle - Butch O'Hare - All the Right ReasonsDeclaring July the “Butch O’Hare Principle” month, USANA CEO Kevin Guest is drawing from his bestselling book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, to emphasize that every person has the right to change no matter their past.

“Butch O’Hare was a World War II hero who flew his fighter plane into a formation of Japanese planes over the Pacific Ocean to protect a U.S. fleet of ships,” said Guest, who leads USANA Health Sciences (NYSE: USNA) globally. “In his daring attempt to protect his fleet, he destroyed five enemy bombers in less than four minutes. He became the Navy’s first Ace of WWII and the first Naval aviator to be awarded the Congressional Medal of Honor by U.S. Pres. Franklin D. Roosevelt.”

Butch O’Hare: The Ability to Change

The backstory is equally compelling.

“Butch was the son of Easy Eddie, the gifted lawyer who kept Al Capone out of jail during the 1920s and ’30s during Prohibition in Chicago,” Guest said. “While he made millions and lived lavishly in a mansion, Easy Eddie wanted to right his wrongs and give his son a life without a tarnished name.

“With that, Eddie publicly testified against Capone, which sent the crime boss to prison and resulted in Eddie being killed 10 months after Capone’s release.”

The Butch O'Hare Principle - O'Hare AirportIn 1947, the Chicago Tribune publisher proposed that Chicago’s new airport be named for Butch O’Hare to honor his heroism during the war.

“We don’t know what Easy Eddie shared with his son during his heart-to-heart talks, but Butch developed character traits of loyalty, courage, and humor, which became pillars for future decisions to nobly face enemies to protect hundreds of lives at war.”

At USANA Health Sciences, where Guest is CEO of the billion-dollar company, he applies the Butch O’Hare principle.

“Our values, character, yearnings, aspirations, and goals define us,” Guest said. “The better we understand who we are and who we want to be, the more centered and steady our lives become. We become sure and steadfast, unmoved by swirling forces around us.”

“I urge us all to choose who you will be moving forward no matter your past,” he said. “That’s when you can best make a difference for yourself and those around you.”

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit the USANA True Health Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals.