Fine-Tuning the USANA Foundation

The following post features information about the USANA Foundation I included in last month’s e-newsletter.

One of the most important tasks musicians perform is tuning their instruments. In All the Right Reasons, I talk about “harmony” vs. “dissonance” as it relates to music and life. In fact, the book’s subtitle says it all: “12 timeless principles for living a life in harmony.”

When something is out of tune, it just doesn’t sound right. When that happens, it might take only a few minor adjustments to once again create beautiful music.

For the USANA True Health Foundation, that’s exactly what it took — a little fine-tuning to ensure its mission rings true for years to come.

Brian Paul, the president of what is now the USANA Foundation, explains in the video above (or here) a few steps the organization has taken recently to fine-tune its mission.

“We are rebranding,” he says. “There’s a new look and feel but it’s much more than that. It’s us fine-tuning our mission. It’s us giving you more of a tangible way to donate to the Foundation and helping you understand how you are making a difference.”

A question I get asked frequently as I travel is: “Why the name change?” Brian explains the reasoning behind that as well.

“A lot of times when people talk about the Foundation, they say ‘True Health Foundation.’ USANA quite often gets lost. We really want people to understand what the heart of this Foundation is. And that is our USANA Associates, Customers, and Employees around the world.”

I encourage you to visit the USANA Foundation’s website to read more about all the good work this organization is doing. And give them a follow on Facebook, Instagram, and YouTube to keep up-to-date on everything related to the USANA Foundation.

Benefiting the USANA Foundation

All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony is available on Amazon. All proceeds benefit the USANA Foundation and its mission to feed hungry children. Each book purchase helps to provide 40 meals. Help us as we strive toward our goal of 2 million meals.