As you may know, a strategic focus for USANA in 2019 and beyond is customer experience. More specifically, how do we create a positive interaction at every point along the journey of someone who interacts with USANA?
You’ve heard me say before that I believe all of us at USANA are in the relationship business. Therefore, ensuring we provide customers with a positive experience is critical to who we are and where we want to be as a company.
Our USANA Associates are independent business owners. They’re CEOs of their business. How can you create a positive interaction with your customers and those with whom you do business?
Think about every touchpoint along the way — your first email or social message, your initial meeting, your follow-up to questions, etc.
I encourage our USANA teams to think about that. And think of ways to help improve the customer experience.
Here at USANA, that’s our No. 1 priority. And I encourage you and challenge you to make that your No. 1 priority.
Early in All the Right Reasons (the second principle, in fact), I tell a story about my mom and dad.
When they were younger and didn’t have a lot of money — like a lot of us at that age, just starting out with a family — my parents needed to prioritize purchases.
One thing I’ll always remember: My parents bought a piano before they purchased a car.
It’s not like they didn’t need a car. Life likely would have been easier had they had one. Yet my dad would ride my mom around on his bicycle to the grocery store and other places.
Why did they do this? Because music was so important to them. And they were willing to sacrifice everything to see that we had music in the home.
They couldn’t afford both a piano and a car.
The Piano Principle speaks to that mindset.
You should do whatever it takes for the things that are most important to you.
Here’s something I’ve told a few people as I’ve thought about The Piano Principle. My wife, Lori, and I did pretty much the same thing. We were talking about this the other day. We bought a piano in the early days of our marriage.
We weren’t exactly like my parents — we did have a car. But we bought it used and made payments (like a lot of folks). We knew we needed a piano in our home to make sure our kids grew up with music in their lives.
Some of my greatest memories are sitting around the piano singing church hymns and other songs as a family.
The Piano Principle in Your Life
What do these stories mean for you? I encourage you to think about what’s most important to you and then what are you willing to sacrifice to make sure that it becomes a reality in your life.
It comes down to prioritizing.
The Piano Principle is simply that:
What is most important and then what are you willing to sacrifice to make sure it becomes a reality in your life?
If you do that, I believe you’ll look back years later and be so thankful that you did what it took to make sure that priority became a reality in your life.
How About You?
What’s most important in your life? Is it planning for a dream vacation? A new car? Saving to start your own business? I’d love to hear what you’re willing to sacrifice in order to make it a reality.
https://www.kevinguest.com/wp-content/uploads/2018/08/Kevin-Guest-Logo-White.svg00Kevin Guesthttps://www.kevinguest.com/wp-content/uploads/2018/08/Kevin-Guest-Logo-White.svgKevin Guest2019-06-04 09:00:222019-07-09 17:45:10The Piano Principle: What Sacrifices Are You Willing to Make?
