Kevin Guest Named a Utah Business Magazine CEO of the Year

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Utah Business - CEO of the Year 2019 3

USANA CEO Kevin Guest honored as a Utah Business magazine CEO of the Year for 2019

Utah Business magazine honors Kevin Guest, CEO of USANA Health Sciences, as a CEO of the Year 2019.

From Utah Business magazine:

“Kevin Guest has overseen record company growth as well as new product development; strategic marketing; and USANA’s audio, video, and event productions worldwide. Celebrating their 26th year of business in 2018, the company has further strengthened their foothold in the direct sales industry by reporting its fifteenth consecutive year of mind-blowing record sales and earnings. After being named CEO in 2016, he has been the driving force behind USANA’s massive success. However, he has been with the company since its humble beginnings in 1992 when he was contracted to produce its live events.”

What Does it Mean to be a Good CEO?

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Kevin GuestI’ve spoken a lot recently about the notion of giving vs. getting. In my role as CEO of USANA Health Sciences, a billion-dollar health and nutrition company, I’m constantly striving to give.

That is, I’m looking for ways to be of service to various stakeholders throughout the company — employees, Associates, investors, and others.

It’s definitely challenging at times to balance so many interests. I have not only a legal requirement to do so, but also a moral and ethical responsibility to care for these different groups.

My job is to serve different stakeholders in a way that brings value to the stake they hold in USANA as a company.

To be an effective CEO, I believe, it starts with that understanding.

3 Traits of an Effective CEO

With that in mind, here are three traits I believe make a good and effective CEO (and traits I aspire to get better at every day). He or she:

  1. Approaches from a position of service. In essence, being a servant leader.
  2. Cares about the stakeholders he or she is serving. Bring value to them above and beyond what would be of value for you personally. In other words, don’t be selfish.
  3. Knows how to listen. And when to listen. Surrounding yourself with people you can trust and taking their advice — even if it’s contrary to your own — is vital.

It obviously takes much more than that to be a day-in, day-out effective CEO. But I believe those three high-level traits are a foundation on which to build.

If you’ve read my book, All the Right Reasons, you know that nothing is more important to me than relationships. Effective CEOs, in my opinion, must be relationship driven. They thrive on seeing others succeed.

Utah Business magazineAs I think about how to give more of myself for the benefit of USANA, I’m honored to be recognized, along with several of my peers, as a 2019 CEO of the Year.

Please take a moment to read this Utah Business magazine article. It includes biographies of individuals who epitomize the above traits.

As the introduction mentions, a CEO is a lot of things. But mostly, they are “someone who inspires others to believe in, and live out, the vision they’re working so hard to create.”

I hope I’m an inspiration to all who are part of USANA, and I look forward to continuing to help you achieve your personal goals.

Kevin Guest on The Tom Barnard Show

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Kevin Guest, author of All the Right Reasons, visited with The Tom Barnard Show on March 13, 2019. He expounded on many principles discussed in his new book. All proceeds from the sale of the book benefit the USANA True Health Foundation.

Kevin’s segment runs from about 12:00 to 37:00.

About

The Tom Barnard Show features local and national guests and is heavily focused on humor. Tom Barnard, host of the No. 1 local morning show in the United States since 1986, created the podcast with the goal of a show with more creativity and flexibility than radio. Tom hosts the show along with his wife Kathryn, daughter Alex, and son Andy.

A Community of Giving: 1 Million Meals

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View the above video on YouTube

At USANA, we have four core values that are our guiding light, our North Star that we point to.

  1. Integrity
  2. Health
  3. Excellence
  4. Community

I want to talk about community and what that value means to me.

We believe in giving at USANA. That’s part of being a member of a community, whether it’s a local community, a community at your company, or a global community — how can we give back?

I want that to be part of who we are at USANA and part of our culture.

A Community of Giving

Kevin Guest - USANA True Health FoundationWhen we talk about community, a large part of that is giving, and that’s why I’m so grateful for the USANA True Health Foundation. You can see in the video above the impact your service and donations have had on countless lives around the world in 2018 alone.

I love the following quote; you’ve likely heard me say it before. It’s often attributed to Winston Churchill.

“We make a living out of what we get but we make a life out of what we give.”

And if we can focus more on giving vs. getting, our lives would be so much more enriched. Even more, USANA will be a better company and it will help us become a stronger and healthier family.

Through the USANA True Health Foundation, we’ve provided tens of millions of meals to hungry children around the world. We continue to expand our reach and our effort.

1 Million Meals

To that end, I’m thankful for your support of All the Right Reasons. Proceeds from the book benefit the USANA True Health Foundation and its mission to feed and nourish hungry children.

Facebook - All the Right Reasons Announcement 3At last year’s USANA International Convention, I set an ambitious goal: 1 million meals in one year (one book sale equals 40 meals). I’m pleased to announce that we’ve already approached 700,000 meals!

We’re well on our way, but we have more to go — more to give.

Thank you for your support. The money is going to an incredible cause. It’s one example of how can we focus on giving vs. getting.

As you know, Dr. Wentz loves the True Health Foundation. I’ve been on many trips with him around the world. We’ve been to orphanages and we’ve personally delivered food to starving children and families.

I’m joining with him hand in hand and with all of you. If we can continue to focus more on giving rather than getting, I truly believe our lives will be so much more enriched.

Here’s where to purchase All the Right Reasons, and here’s how to donate directly to the USANA True Health Foundation.