8 Steps to Restore Corporate Culture

With the COVID-19 pandemic having eroded corporate culture and upended the rhythm of coworkers’ connections, restoring corporate culture may be difficult.

Inspired by Peter Drucker’s quote, “Culture eats strategy for breakfast,” I’m convinced that restoring culture is key to bringing our companies back from the pandemic. Aligning personal values with your employer’s culture brings a peaceful sense of harmony and strengthens teams.

Corporate Culture: 8 Steps for Success

  1. Celebrate with Co-Workers: Transitioning to hybrid work is the perfect time to celebrate reuniting with the team that achieved success together during the pandemic. Deepening those relationships at company and personal events can reinforce the sense of team and harmony.
  2. Give Back to the Community: Every great company I know has a robust community outreach program. This service provides opportunities to forget about yourself and to help others. When you’re doing this with coworkers, you’ll see an inner source of accomplishment and gratitude for how you can make a difference and lift others.
  3. Focus on Strengths: Pay attention to the things you do well. Then build on that footing to reach higher and grow personally and as a company.
  4. Face Challenges Head On: When challenges arise, stand up, be strong, and meet your troubles head-on. You can conquer just about anything if you’ll just face it.
  5. Communicate Openly: Nothing beats speaking directly and respectfully. When we can feel safe about sharing and receiving direct communication, we grow exponentially.
  6. Give Praise: Generously acknowledge the talents and achievements of colleagues. A genuine thank-you energizes colleagues who work hard to bring success to projects.
  7. Seek Input From Others: It’s important to build consensus and to seek feedback to involve others when making important decisions. When we seek input in safe conversations, others will be more likely to support projects they have helped develop. More importantly, they’ll feel valued and recognized.
  8. Keep Learning and Growing: I have spent hours at home learning to play guitar and honing my skills. Although I love music and love to play, it has been hard work. However, the years of hard work have paid off.

I believe Implementing these steps will help restore corporate culture and build stronger teams going forward.

Ask Kevin: How Does USANA Maintain its Strong Corporate Culture?

Here’s an answer to a question I received on social media. If you’re unable to view the video below, please watch it on my YouTube channel.

I shared these thoughts and more in a news release that went out on June 1, 2022.

What I’m Reading: Billy Joel

As part of the occasional What I’m Reading series, here’s a recent book I’ve read and have enjoyed. Billy Joel is an American songwriter I’ve admired for as long as I can remember. A little while ago, I read a biography about the music legend.

I’m reading this book more for entertainment purposes, though I’m also learning a lot about Joel. He, in my opinion, is one of the greatest American songwriters of pop music ever. Somebody that musically I’ve really followed and been a fan of his music for as long as I can remember.

It’s interesting as you read about celebrities, and how often their lives are filled with ups and downs. Just like everyone, I suppose. He’s had many challenges, which is where a lot of his great music has come from, I think.

But he’s always had his love and passion for music, which has always rescued him when things were not going the best.

I wouldn’t necessarily pattern my life after that of Billy Joel, but I certainly love his music.

Keith Urban Chats with Kevin Guest at Virtual Event

Legendary singer/songwriter Keith Urban visits with USANA Chairman & CEO Kevin Guest at the 2020 USANA Americas-Europe Virtual Convention.

Throughout the 30-minute conversation, Urban discusses his musical career, leading a large organization, and how he’s coping with the worldwide pandemic.


If you’re unable to view the above video, please click here to watch it on YouTube.

Among the topics Keith Urban discusses…

  • 00:00 Introduction
  • 01:50 How has this year (2020) changed your mindset?
  • 02:50 How has your leadership style changed during the pandemic?
  • 03:45 What’s your philosophy on how to treat people?
  • 05:20 When did you start playing guitar, and how did you become such a master of the instrument?
  • 06:35 How do you handle being told no and keep yourself moving forward?
  • 08:40 What does success mean to you?
  • 09:37 What does music mean to you?
  • 10:26 What is the music-writing process like for you?
  • 12:15 Talk about an instance where a song of yours has had a dramatic effect in someone’s life?
  • 13:25 Can you share your drive to give back?
  • 15:29 What does good health mean to you and how do you maintain your health, especially on the road?
  • 17:05 What are some activities you and your family have been doing during the quarantine?
  • 17:50 What would your dream venue be to perform?
  • 18:40 What does it feel like being on stage with thousands of people singing your songs back to you?
  • 19:43 Talk about Clarence, your Fender Telecaster guitar
  • 21:20 Who is one artist you’d like to collaborate with and why?
  • 22:30 What have been unique parenting challenges for you this year?
  • 23:40 Why do you go into the audience at many of your concerts?
  • 25:15 With a new virtual way of connecting, have you learned something new that you didn’t expect about connecting with people?
  • 26:30 Is there a song you look forward to performing every night?

CEO Magazine North America Features Kevin Guest

CEO Magazine North America featured Kevin Guest, USANA Chairman & CEO, in its June-July 2022 issue.

The wide-ranging article, which starts on page 111, discusses Kevin’s approach to leading a billion-dollar company. It outlines how living a life in harmony plays a critical role in Kevin’s personal and professional endeavors.

Setting clear priorities is one piece of advice Kevin shares. By doing so, one’s able to regulate personal energy, cope with stress, and avoid various problems and pitfalls that may arise.

CEO Magazine North America - June-July 2022

Full Article: All the Right Reasons to Lead a Billion-Dollar Nutrition Business (PDF / Web)

The article traces Kevin’s path from growing up in Montana to starting his own business to leading USANA Health Sciences. The Salt Lake City-based company, which operates in 24 markets worldwide, celebrates its 30th anniversary in 2022.

“I thank all our employees for their hard work and all our stakeholders for their continued support as we work to create the healthiest family on earth,” Kevin is quoted as saying in the article.

CEO Magazine North America, distributed throughout the United States and Canada, serves as a core business publication for C-Suite executives.

“USANA’s CEO Kevin Guest loves music and believes in living life to the fullest. He also keeps working hard putting a healthy, happy life within reach for all.” — CEO Magazine North America

World Service Week 2022: Ways to Serve

Today marks the beginning of USANA World Service Week 2022. Each year, the global USANA Family rolls up its sleeves and gives back to the community. This is the sixth time we’ve coordinated a week of service, and each year I’m more impressed by the response.

In 2021, I received several wonderful messages from readers who were participating in one way or another.

I invite you to read about George Steciuk, a longtime USANA Associate who ran a 5K daily during World Service Week and raised money for The USANA Foundation.

World Service Week 2022 1920x640

Throughout the year, the USANA Foundation’s blog and social media share stories about individuals who are working to make a difference.

In fact, the USANA Foundation recently wrote a blog post with a handful of ideas for giving back…

There’s plenty you can do to serve someone else:

  • ???? Pay for a stranger’s lunch
  • ????Volunteer at a food bank
  • ????Help tend someone’s garden
  • ???? Adopt a Garden Tower
  • ???? Pick up groceries for a neighbor
  • ????????‍???? Cook dinner for a friend who’s sick or home-bound

…and the list goes on!

The post continues by sharing stories of inspiration from our global USANA Family. Thank you in advance for helping to make a positive impact in the world this week and every week.

World Service Week

Here’s a short video I recorded ahead of last year’s event.

Giving Back

There are so many opportunities to get involved and to make a difference. If you’re looking for inspiration, you can donate, learn how to become a USANA Foundation Ambassador, or fundraise through the USANA Foundation website.

Please share your projects and photos, and connect online with #WorldServiceWeek22.

As always, 100% of all USANA Foundation donations go toward helping those most in need. You can help us reach our goal of raising 30,000 Garden Towers by donating here.

#WhereHopeisGrown ????