I want to challenge you to make service a more intentional part of your life. Find someone who needs help, then act.

This invitation reflects what I call The Holland Principle in my book, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony: “Find opportunities to serve, then act.”

No matter how unexceptional we think we are, each of us has a great capacity to help others, to make someone’s life better.

 

Where The Holland Principle Began

I developed this principle during volunteer missionary service in the Netherlands. I was living modestly and working long weeks, what changed my outlook was focusing less on the difficulties and more on the people I was there to serve.

That lesson has stayed with me throughout my life and my leadership career: good intentions matter only when they lead to action.

You don’t have to leave town to serve people. Countless needs are everywhere. How many people just need a friend, someone to talk to or sit with, someone to say hello and care about them?

 

Sometimes Service Means Listening

In All the Right Reasons, I recall meeting with a woman who was struggling in her marriage. She talked for an hour, and I listened without interrupting. Later, her husband thanked me for helping her. I told him, “I think you need to listen more.”

Sometimes servant leadership is simply giving someone a listening ear without judging them. I’ve found it’s better to listen more than you talk.

 

Three Ways to Put The Holland Principle Into Action

1. Pay attention. Look for the coworker under pressure, the neighbor who needs help, the isolated family member or someone who needs a listener.
2. Start small and start now. Make the call. Send the message. Offer a ride. Deliver a meal. Listen without judging. The act matters more than its size.
3. Make service a habit. My family and I made a Christmas Eve tradition of serving others, from helping at a homeless shelter to assisting families in need.

 

What I’ve Seen Through USANA

I’ve also watched this principle work on a larger scale. Traveling with USANA founder Dr. Myron Wentz to humanitarian projects, I saw firsthand what food and nutrition assistance can do for a community. Through those efforts, the USANA Foundation has delivered over 120 million meals and aims to feed 20,000 families by the end of 2026.

But I don’t believe meaningful service should be measured by money, scale or recognition. Those of us with plenty have the highest obligation to serve and help those who are less fortunate. You can make the world a better place and change your own life in the process.

 

Look Around, Find the Need, Do Something

This month, I invite you to keep it that simple. Look around. Find the need. Do something.

 

I shared a version of this article in a news release on September 1, 2026. USANA Health Sciences, a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. Since its founding in 1992, USANA has focused on clear, concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com.