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Foundational ‘Why’ is Critical for Organizational Success

January 15, 2026/0 Comments/in Blog/by Kevin Guest

In my years of leading teams and pursuing excellence, I’ve observed a common thread that separates lasting success from fleeting wins. It isn’t merely about what we do, but why we do it. Understanding this core motivation is the single most powerful catalyst for breakthrough performance.

So many leaders get caught in the cycle of daily tasks, focusing on the “what” and “how,” yet they neglect the foundational “why.” What is the ultimate purpose driving your organization forward? What is the deep-seated reason your team shows up every day?

Empower Organization with Purpose | Kevin Guest

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Without a clear answer, even the most ambitious efforts can feel lost and directionless (is that a word?). Finding that clarity is the first step toward genuine strategic advancement. So I ask my teams: How do we achieve it? It begins with a candid assessment of the present.

Empower Your Organization with Purpose

First, you must observe your current practices with an objective eye. To me, this means looking beyond established routines and processes. Analyze what works, what doesn’t, and what has become an institutional habit rather than a strategic asset. Our team has found huge value in this single practice.

By scrutinizing our own operations, we’ve identified redundancies and unearthed opportunities that were hidden in plain sight. This isn’t about finding fault; it’s about gaining the crucial insights needed to build a stronger future.

Second, you must challenge existing assumptions. Every industry, every company, is built on a set of beliefs about what is possible. But are those beliefs still valid today? Are they enabling growth or creating barriers? True innovation begins when you empower your teams to question the status quo.

For example, ask “What if we approached this problem from a completely different angle? What if the market has changed in a way we haven’t yet acknowledged?” By fostering a culture of intellectual curiosity, you transform your organization from one that simply follows trends to one that creates them.

Clarity Lights the Path Forward

This leads directly to the third element: exploring new opportunities for growth. Clarity illuminates the path forward. Once you understand your purpose and have challenged your limitations, you can begin to execute a plan with precision and confidence.

For us in the nutritional supplement industry, the vision is clear: to become the Gold Standard. This isn’t just a slogan; it’s a strategic directive that informs every decision we make, from research and development to customer experience. Your vision must be equally bold and specific. It should be the benchmark against which all progress is measured.

However, a vision without execution is merely a dream. A well-crafted plan is essential, but it is accountability that truly powers results.

Accountability transforms intention into action. It creates a framework where every team member understands their role in achieving the collective goal and takes ownership of their contribution. When accountability is woven into your culture, performance is no longer a matter of hope, it becomes a predictable outcome. It drives a cycle of continual improvement, where successes are celebrated and setbacks become valuable learning experiences.

A Disciplined Process

Ultimately, achieving extraordinary success is a disciplined process. It starts with an unwavering commitment to understanding your “why.” From there, you must gain clarity by observing, challenging, and exploring. With that clarity, you can execute a strategic plan aimed at industry leadership.

Finally, you must embed accountability at every level to ensure those plans deliver tangible, measurable results.

I encourage you to apply these principles not as a checklist, but as a continuous leadership philosophy. Empower your organization with purpose, and you will unlock its greatest potential.

Are we connected on LinkedIn? There, I share posts about professional development skills, self-care reminders, and other relevant topics.

Timeless Lessons for a 2026 Growth Mindset

January 5, 2026/0 Comments/in Blog/by Kevin Guest

As leaders everywhere set sights on the new year, I encourage professionals to embrace a growth mindset as the key to lasting achievement and fulfillment.

Success is about the experiences you have, the relationships you build, and the lessons you apply.

As Executive Chairman of USANA Health Sciences, four traits stand out to me when it comes to building a growth mindset:

Resilience to navigate setbacks
Curiosity to keep learning
Purpose to fuel meaningful action
Awareness to identify both opportunities and risks

Leaders and teams who lean into these qualities can see real results, whether in professional or personal development.

In All the Right Reasons, I recall a pivotal moment early in my career when a rushed business decision and ignoring my gut led to a major financial loss.

It stung, without a doubt. But that pain reshaped the way I do business today, and I’ve found that the hardest moments often teach us the most. That’s where growth lives.

Growth Mindset Strategies

For anyone looking to take their own mindset to the next level in 2026, I suggest four initial strategies:

Find mentors who challenge and inspire you
Practice positive self-talk, which is more powerful than most think
Look for ways to serve others, inside and outside the office
Never underestimate the quiet nudge of intuition; it can point you to your best decisions

I shared a version of this article in a news release on Jan. 5, 2026. USANA Health Sciences, a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. Since its founding in 1992, USANA has focused on clear, concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com. 

How Underdogs Flip the Script & Win Big

December 16, 2025/1 Comment/in Blog/by Kevin Guest

Have you ever found yourself cheering for the underdog? I mean, really rooting for them? We all do it. Think about it: Rocky Balboa, Harry Potter, Rudy, David and Goliath. These aren’t just great stories; they’re blueprints for success. They show us that the biggest wins don’t always come from having the most resources. They come from having the most heart, the sharpest strategy, and unwavering self-belief.

Today is National Underdog Day, the perfect time to look closer at this. What is the secret sauce that makes underdogs so powerful? And more important, how can we, as leaders and professionals, harness that same energy to shatter expectations, especially when the odds are stacked against us?

The Strategic Power of Being Underestimated

Underdogs have this incredible ability to surprise everyone. In business, just like in the movies, being seen as the long shot can actually be a massive advantage. When you learn to use these unique strengths, they become your secret weapon.

The Freedom to Innovate

Here’s something I’ve seen time and again: the front-runners often get stuck. They have established processes, reputations to protect, and a whole lot of red tape. For them, changing direction is like trying to turn a cruise ship in a bathtub. But for the underdog? It’s an open field. There’s less to lose and everything to gain.

This creates an environment ripe for bold experiments and lightning-fast pivots. When I was building my own video production company, we didn’t have layers of management or outdated systems holding us back. We could move quickly, think creatively, and completely change our game plan overnight. That agility is a superpower.

Unmatched Hunger and Drive

Success can make you comfortable. Comfort can make you complacent. But underdogs? They are never complacent. They fight for every single inch. Think about Rudy Ruettiger. Everyone told him he was too small to play football for Notre Dame. But he was too driven to listen. Every single setback just made him more focused. Every small win fueled his fire.

That kind of relentless drive, born from navigating tough challenges, is priceless. It doesn’t matter if you’re leading a multinational corporation or launching a new project. That hunger is what separates good from great.

The Element of Surprise

Let’s be honest, the big players are usually so busy competing with each other that they barely notice the smaller competitor in their rearview mirror. That’s the underdog’s moment. While the giants are distracted, the underdog is quietly building strength, refining their strategy, and waiting for the perfect time to strike.

Like David with his sling, the underdog’s greatest weapon is surprise. Your relative obscurity is your camouflage. It gives you the space to grow, innovate, and prepare to soar past the competition when they least expect it.

Cultivating Your Inner Underdog

You don’t have to be the smallest player in the market to benefit from an underdog mentality. In fact, the most successful leaders I know actively cultivate this mindset, no matter their company’s size. It’s what drives sustainable growth, continuous innovation, and powerful resilience. So, how can you build it for yourself and your team? I have three suggestions.

1. Embrace Discomfort

Comfort is the enemy of progress. It’s just that simple. Underdogs are used to discomfort and scarcity; they’ve learned how to thrive in uncertain environments. As a leader, you must be willing to push beyond the status quo. Take on those challenging projects. Give your teams the autonomy to experiment, to try new things, and yes, even to fail.

Ask yourself: When was the last time you did something truly uncomfortable to chase a goal? When did you give your team the freedom they need to innovate and excel? Pushing boundaries is where growth happens.

2. Foster Unshakable Self-Belief

Every underdog story begins with belief. Sometimes, it’s just one person who holds that belief against all odds. Think of Harry Potter, the orphan living under the stairs who believed he was meant for something more. Leaders must be the chief evangelists for their mission and their people, especially when the pressure is on.

Your confidence as a leader is the bedrock. It provides the stability and inspiration for your team to achieve incredible things. When you believe, they believe.

3. Celebrate Resilience

Setbacks are not failures. They are data points. They are opportunities to learn, adapt, and come back stronger. Rocky Balboa didn’t win his first fight against Apollo Creed. But that loss made him a better fighter and set him up for his ultimate victory.

In business, we have to treat setbacks as stepping stones. We need to de-stigmatize failure and build a culture that celebrates resilience, learning, and adaptability. That is how you build a team that can weather any storm.

Your Turn to Rise to the Challenge

The underdog story speaks to a fundamental human truth: we are capable of so much more when we refuse to accept limitations and meet adversity with determination. Passion, focus, and resilience can overcome almost any obstacle. History and business are filled with examples.

So today, on National Underdog Day, take a look at the horizon. Identify the challenges and the Goliaths you face. Then, make a conscious choice to embrace the underdog’s path. Be hungrier. Move faster. Cultivate that unshakeable belief in yourself and your team. Let this be the start of your own comeback story, because the underdog’s advantage is real, and it’s yours for the taking.