SWEET: Successful Women Empowering Entrepreneurs Together

SWEET Retreat 2020

Hundreds of successful female entrepreneurs gathered in San Diego last week for SWEET Retreat. The annual event, organized by the USANA United States Sales Team, is critically important.

SWEET, which stands for Successful Women Empowering Entrepreneurs Together, is designed to bring together entrepreneurs from all walks of life. Lori Truman, USANA’s Vice President of U.S. Sales, says the retreat helps “SWEET Sisters” empower one another and lift each other up.

It’s a unique event that I think is absolutely amazing.

From what I saw on social media and in hearing from others personally, a strong lineup of speakers, including keynote and bestselling author Elaine Welteroth, were not only inspirational and motivational, but they also offered practical advice to help others succeed — in business and in life.

Members of the USANA management team, as well as top Associate leaders, offered personal insight on a range of topics. Communicating effectively, providing an exceptional customer experience, and creating a clear vision for your success were just a few of the presentations that seemed to resonate with attendees.

While I (obviously) didn’t attend (Dan Macuga and I did come close, several years ago…), I’m certain I could feel the energy emanating from SWEET.

SWEET Retreat 2020 Elaine Welteroth

SWEET: Learning, Empowerment

As I’ve traveled around the world so far this year, I’ve spoken a lot about the value of emotional intelligence. How do we as leaders connect with others in their space? More specifically, how do we better empathize with those facing challenges personally and professionally?

An event such as SWEET, which combines learning and empowerment and camaraderie and outright fun, is critical to USANA as a company. It’s who we are, and who we strive to be.

Direct selling in the United States is a $35 billion industry. And, according to the Direct Selling Association, women make up 75% of the direct sales force.

Continuing to recognize and empower our female leaders is of utmost importance. I’m grateful USANA has strong, talented women leaders who exhibit emotional intelligence and who encourage others, as I like to say, to live life in crescendo.

As Elaine Welteroth emphasized in her SWEET keynote, three keys to success are:

  1. Have a clear vision
  2. Have faith in yourself
  3. Get support from other females

Judging by the popularity of SWEET over the years, and by the successful women entrepreneurs who have attended, I’d say we’re on the right path.

1 reply
  1. Seta Der Artinian
    Seta Der Artinian says:

    I’d like to be involved in the family of.SWEET and be part as a member. Usana thinks we do not speak English because we are from a French province by the way I speak 4 languages. Hope to hear from you soon thank you seta


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