Blog - Kevin Guest

News & Notes From Around USANA

July 8, 2019/0 Comments/in Blog/by Kevin Guest

Each month or so I like to touch on a variety of topics or events pertinent to the USANA Family. In this episode, I share a few thoughts on:

The USANA Management Team’s training at The Disney Institute and what we learned about customer experience.
Our new partnership with the Kids Eat program and how we’re helping to ensure children in 14 Utah schools are fed on weekends.
USANA as the Official Nutritional Partner of Spartan U.S. and how that fits squarely within our mission as a company.
The importance of third-party recognition and accolades.
What we have planned for the 2019 Global Convention — including insight into new things we’re trying this year (Aug. 14-17, 2019).

Recent USANA Accolades & Awards

July 1, 2019/0 Comments/in Awards, Blog/by Kevin Guest

I posted a video message recently explaining the importance of social media and the power of sharing.

Today, I want to share some accolades we’ve received recently at USANA Health Sciences Inc. I encourage you to SHARE this exciting third-party recognition with your own social networks.

Share this link.

Thank you all for your dedication and hard work. #LiveUSANA

2019 Utah Best of State

The Best of State Awards were created in 2003 to recognize outstanding individuals, organizations and businesses in Utah.

Best of State candidates are evaluated by a panel of 100 judges based on three criteria:

Achievement in the field of endeavor
Innovation or creativity in approaches, techniques, methods or processes
Contribution to improving the quality of life in Utah.

Since 2003, USANA has won 60 Best of State awards. Here is how USANA performed at the 2019 awards:

USANA’s new Celavive® skincare system won its second-ever Best of State award in the Personal Care Products category
Rev3 Energy® won for the 11th consecutive year for best beverage
USANA CellSentials® took home its third consecutive win for best dietary supplement
USANA® Nutritionals supplement line won for the 15th time for best health/nutrition product

2019 Biotechnology Awards

USANA was named as the Health Supplement Company of the Year for the second year in a row

DSN Global 100

USANA ranked No. 18 on the list of highest-earning direct selling companies in the world. Up from No. 23 in 2018

ABA Stevie Awards

Company of the Year – Consumer Products – USANA – GOLD
Achievement in Management – Consumer Products – Kevin Guest – GOLD
New Products – Consumer Products – USANA Celavive Sheet Mask – SILVER

AP Stevie Awards

Innovation in Management – Consumer Products – Kevin Guest – SILVER
Excellence in Corporate Innovation – Consumer Products – USANA – BRONZE
Innovation in Product Design & Development – Consumer Products – USANA Celavive Sheet Mask – BRONZE

Communicator Awards

Branded Video – Products & Services – CELAVIVE’S HYDRATING + LIFTING SHEET MASK – EXCELLENCE
Online Video – Web Series – USANA ATHLETES | TRUST – DISTINCTION
Branded Video – Products & Services – CELLSENTIALS: THE SIMPLEST WAY TO A HEALTHIER DAY VIDEO – DISTINCTION
Branded – Commercials – CELAVIVE MASK 101: HOW-TO SHEET MASK WITH USANA CELAVIVE – DISTINCTION

Hermes Awards

Video – Marketing (Product) – CELLSENTIALS: THE SIMPLEST WAY TO A HEALTHIER DAY VIDEO – PLATINUM
Video – Marketing (Product) – CELAVIVE’S HYDRATING + LIFTING SHEET MASK – PLATINUM
Video – Corporate Image – USANA Athletes Trust – PLATINUM
Social Media – Blog Overall – What’s Up, USANA? Blog – GOLD
Video – Marketing (Product) – CELAVIVE MASK 101: HOW-TO SHEET MASK – GOLD
Social Media – Instagram – USANA Corporate Instagram – GOLD

Customer Experience: Our No. 1 Priority

June 19, 2019/0 Comments/in Blog/by Kevin Guest

As you may know, a strategic focus for USANA in 2019 and beyond is customer experience. More specifically, how do we create a positive interaction at every point along the journey of someone who interacts with USANA?

You’ve heard me say before that I believe all of us at USANA are in the relationship business. Therefore, ensuring we provide customers with a positive experience is critical to who we are and where we want to be as a company.

Our USANA Associates are independent business owners. They’re CEOs of their business. How can you create a positive interaction with your customers and those with whom you do business?

Think about every touchpoint along the way — your first email or social message, your initial meeting, your follow-up to questions, etc.

I encourage our USANA teams to think about that. And think of ways to help improve the customer experience.

Here at USANA, that’s our No. 1 priority. And I encourage you and challenge you to make that your No. 1 priority.

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