MyBusiness Interview: Scaling a Business Through Direct Sales

Kevin Guest, USANA CEO

Kevin Guest, USANA CEO

Kevin Guest shares his thoughts on direct sales as an effective business model. Unlike franchising, which often comes with hefty up-front costs, starting a direct-selling business requires little overhead.

He advises would-be business owners to do their due diligence and research potential companies before jumping in. For USANA, as a publicly traded company, its financials and other information are readily available.

The interview was featured in MyBusiness Australia on Jan. 29, 2019.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.