MyBusiness Interview: Scaling a Business Through Direct Sales

Kevin Guest, USANA CEO

Kevin Guest shares his thoughts on direct sales as an effective business model. Unlike franchising, which often comes with hefty up-front costs, starting a direct-selling business requires little overhead.

He advises would-be business owners to do their due diligence and research potential companies before jumping in. For USANA, as a publicly traded company, its financials and other information are readily available.

The interview was featured in MyBusiness Australia on Jan. 29, 2019.