Recent USANA Events & Accolades

April 1, 2019/0 Comments/in Awards, Blog/by Kevin Guest

I recently returned from Washington D.C. Members of the USANA management team and I presented to congressional leaders about key issues involving direct sales. It’s an honor to better educate our representatives about USANA and our worldwide team of hard-working Associates.

I also recorded a video in which I talk about some of USANA’s recent events and accolades.

USANA Executive Diamond Summit

The Executive Diamond Summit took place in London. It was a great time. We got to go up in the London Bridge Tower and walk out over the London Bridge, where we had a reception. We went to Kensington Palace and just had a great experience.

Most importantly, though, we got to interact with some of our top leaders from around the world. Dr. Oz even joined us briefly.

Before we left, I checked off a lifetime bucket list item. You know music is an important part of my life — and the Beatles are one of my all-time favorite bands. Well, I got to go to Abbey Road Studios.

Abbey Road Studios isn’t open to the public and you can’t just go in there. But the company that helped us arrange the Executive Diamond Summit helped us get in to Abbey Road. So I got into Studio 1 where the Beatles did their first live broadcast. All the soundtracks to Star Wars were recorded there. The score for Black Panther (which just won an Oscar) was recorded there.

But for me just to be in those hallowed halls and in those rooms and in the studio was the experience of a lifetime. Many of the songs I grew up listening to and many that have inspired me were recorded right there. And I got to experience it firsthand.

Direct Selling Association: Companies in Focus

Every year the Direct Selling Association holds “Companies in Focus” events. Direct selling companies open their doors to other direct sellers. The goal is to share best practices so that the industry as a whole can raise its practices to even a higher level.

At USANA we’re happy to welcome in and open our doors to some of the direct sellers in the marketplace. It was fun to have them here and have us be able to share with them what we’re doing that helps USANA be a great company.

For instance, we shared with them from a regulatory perspective how we handle product claims. We want our industry as a whole to make correct and proper product claims — and income claims.

We also showed best practices as it relates to how we treat our employees and why USANA’s been named one of the best places to work in all of America for several years. By mere coincidence, Dr. Oz was in the building shooting a video. So we brought him in and introduced him to the other direct sellers, which was a fun moment.

We also recorded a few other videos with Dr. Oz. Stay tuned…

All around, it proved to be a great experience. I like being part of the direct selling community and showcasing USANA as a company that operates with integrity.

ConsumerLab.com Best Brand

One accolade we received really means a lot to me. ConsumerLab.com is an independent lab that does testing on products and they validate the quality of products. They validate label claims and other things like that. For the sixth year, USANA was named the ConsumerLab.com 2019 Top Rated Direct Selling Brand.

I firmly believe we are in the relationship business. This award signifies USANA’s commitment to customer satisfaction, an area in which we work hard to excel.

What an honor it is, especially to have independent consumer groups that are recognizing our quality and our commitment to excellence. That’s one of our core values. You can’t get better than third-party substantiation. Through Consumer Labs we received that.

What Does it Mean to be a Good CEO?

March 18, 2019/0 Comments/in Blog/by Kevin Guest

I’ve spoken a lot recently about the notion of giving vs. getting. In my role as CEO of USANA Health Sciences, a billion-dollar health and nutrition company, I’m constantly striving to give.

That is, I’m looking for ways to be of service to various stakeholders throughout the company — employees, Associates, investors, and others.

It’s definitely challenging at times to balance so many interests. I have not only a legal requirement to do so, but also a moral and ethical responsibility to care for these different groups.

My job is to serve different stakeholders in a way that brings value to the stake they hold in USANA as a company.

To be an effective CEO, I believe, it starts with that understanding.

3 Traits of an Effective CEO

With that in mind, here are three traits I believe make a good and effective CEO (and traits I aspire to get better at every day). He or she:

Approaches from a position of service. In essence, being a servant leader.
Cares about the stakeholders he or she is serving. Bring value to them above and beyond what would be of value for you personally. In other words, don’t be selfish.
Knows how to listen. And when to listen. Surrounding yourself with people you can trust and taking their advice — even if it’s contrary to your own — is vital.

It obviously takes much more than that to be a day-in, day-out effective CEO. But I believe those three high-level traits are a foundation on which to build.

If you’ve read my book, All the Right Reasons, you know that nothing is more important to me than relationships. Effective CEOs, in my opinion, must be relationship driven. They thrive on seeing others succeed.

As I think about how to give more of myself for the benefit of USANA, I’m honored to be recognized, along with several of my peers, as a 2019 CEO of the Year.

Please take a moment to read this Utah Business magazine article. It includes biographies of individuals who epitomize the above traits.

As the introduction mentions, a CEO is a lot of things. But mostly, they are “someone who inspires others to believe in, and live out, the vision they’re working so hard to create.”

I hope I’m an inspiration to all who are part of USANA, and I look forward to continuing to help you achieve your personal goals.

A Community of Giving: 1 Million Meals

March 5, 2019/0 Comments/in Blog/by Kevin Guest

View the above video on YouTube

At USANA, we have four core values that are our guiding light, our North Star that we point to.

Integrity
Health
Excellence
Community

I want to talk about community and what that value means to me.

We believe in giving at USANA. That’s part of being a member of a community, whether it’s a local community, a community at your company, or a global community — how can we give back?

I want that to be part of who we are at USANA and part of our culture.

A Community of Giving

When we talk about community, a large part of that is giving, and that’s why I’m so grateful for the USANA True Health Foundation. You can see in the video above the impact your service and donations have had on countless lives around the world in 2018 alone.

I love the following quote; you’ve likely heard me say it before. It’s often attributed to Winston Churchill.

“We make a living out of what we get but we make a life out of what we give.”

And if we can focus more on giving vs. getting, our lives would be so much more enriched. Even more, USANA will be a better company and it will help us become a stronger and healthier family.

Through the USANA True Health Foundation, we’ve provided tens of millions of meals to hungry children around the world. We continue to expand our reach and our effort.

1 Million Meals

To that end, I’m thankful for your support of All the Right Reasons. Proceeds from the book benefit the USANA True Health Foundation and its mission to feed and nourish hungry children.

At last year’s USANA International Convention, I set an ambitious goal: 1 million meals in one year (one book sale equals 40 meals). I’m pleased to announce that we’ve already approached 700,000 meals!

We’re well on our way, but we have more to go — more to give.

Thank you for your support. The money is going to an incredible cause. It’s one example of how can we focus on giving vs. getting.

As you know, Dr. Wentz loves the True Health Foundation. I’ve been on many trips with him around the world. We’ve been to orphanages and we’ve personally delivered food to starving children and families.

I’m joining with him hand in hand and with all of you. If we can continue to focus more on giving rather than getting, I truly believe our lives will be so much more enriched.

Here’s where to purchase All the Right Reasons, and here’s how to donate directly to the USANA True Health Foundation.

Latest News