The Piano Principle: What Sacrifices Are You Willing to Make?

Early in All the Right Reasons (the second principle, in fact), I tell a story about my mom and dad.

When they were younger and didn’t have a lot of money — like a lot of us at that age, just starting out with a family — my parents needed to prioritize purchases.

Kevin GuestOne thing I’ll always remember: My parents bought a piano before they purchased a car.

It’s not like they didn’t need a car. Life likely would have been easier had they had one. Yet my dad would ride my mom around on his bicycle to the grocery store and other places.

Why did they do this? Because music was so important to them. And they were willing to sacrifice everything to see that we had music in the home.

They couldn’t afford both a piano and a car.

The Piano Principle speaks to that mindset.

You should do whatever it takes for the things that are most important to you.

Here’s something I’ve told a few people as I’ve thought about The Piano Principle. My wife, Lori, and I did pretty much the same thing. We were talking about this the other day. We bought a piano in the early days of our marriage.

We weren’t exactly like my parents — we did have a car. But we bought it used and made payments (like a lot of folks). We knew we needed a piano in our home to make sure our kids grew up with music in their lives.

Some of my greatest memories are sitting around the piano singing church hymns and other songs as a family.

The Piano Principle in Your Life

What do these stories mean for you? I encourage you to think about what’s most important to you and then what are you willing to sacrifice to make sure that it becomes a reality in your life.

It comes down to prioritizing.

The Piano Principle is simply that:

What is most important and then what are you willing to sacrifice to make sure it becomes a reality in your life?

If you do that, I believe you’ll look back years later and be so thankful that you did what it took to make sure that priority became a reality in your life.

How About You?

What’s most important in your life? Is it planning for a dream vacation? A new car? Saving to start your own business? I’d love to hear what you’re willing to sacrifice in order to make it a reality.

For more of my thoughts on principles included in All the Right Reasons, please take a look at this link.

What I’m Reading: Strategic Acceleration

Strategic Acceleration: Succeed at the Speed of Life, by Tony Jeary

Strategic Acceleration by Tony JearyThe latest “What I’m ReadinginstallmentStrategic Acceleration — highlights a book I’ve found incredibly helpful as I continue to grow and learn as a leader.

Tony Jeary, the author, is a good friend who’s helped me and other members of the USANA management team over the years. The message in this book really boils down to this:

  • Clarity
  • Focus
  • Execution

We have to be really clear about who we are, what our goals are, and what we want to accomplish. Then, we’re able to focus on what’s important and execute to achieve our goals.

When we’re clear in our goals, it allows us to focus on the task at hand, whatever it may be. With that, we’re able to execute on those goals strategically.

I think all of us in our lives, whether it’s in relationships, with USANA, or with health, we all could use more clarity.

Strategic Acceleration is a great read. I encourage all of you to take the opportunity to pick it up and please let me know your takeaways.

About Tony Jeary

For more than two decades, Tony has advised CEOs and other high achievers on how to discover new clarity for their vision, develop focus on their direction, and create powerful execution strategies that impact achievement and results.


The Plato Principle: Surround Yourself with People Who Will Help You Grow

I recently returned from USANA Live — our annual Asia Pacific Convention. It’s an event I look forward to each year. The energy is off the charts and the enthusiasm is invigorating.

I intentionally surrounded myself with thousands of people — Associates and Employees — who are dedicated to making a difference in the world.

It reminded me of The Plato Principle, which I discuss in depth in All the Right Reasons.

In essence, The Plato Principle involves being open to those around you and having people around you who can be a positive influence. Surround yourself with good people that will help you grow.

I think it’s so important, especially in today’s world, to have an open mind and to be teachable.

Seek Advice From Others

It’s not a secret that one of my idols is Paul McCartney of the Beatles. Not long ago, I had the opportunity to sit in on a sound check with McCartney. There were only a few of us in a large stadium.

He walked out and I was off to the side. It was interesting to watch his interaction. He actually walked up to the crew, to his band members, and he hugged them. Then he sat down to sound check his piano. He asked for input on different settings. He was asking for advice and interacting.

Here you have arguably one of the biggest celebrities in the world. He walked out, engaged his crew and his other band members with hugs, with a warm friendly interaction.

But then he was asking questions through the process. I was learning from him, one of my idols and icons, someone who’s been a mentor from afar.

No matter what level you’re at or where you’re at in life, consider these two things:

  1. Respect people. Respect who they are and be open to their advice and interaction.
  2. Surround yourself with good people. Learn from them. Have an open mind. And most importantly, be teachable.

Thank you to all my friends in Singapore and from around the world who made last week so memorable. I’m re-energized and excited about the future!

Photos From Singapore

Here are a few photos from the USANA Live event in Singapore. Click or swipe to see my interaction with someone I’ve looked to for advice for a long time. I bet many of you have as well.


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HealthCorps Gala, AP Convention, Management Meetings

I recorded the above video ahead of last week’s trip to New York for the 13th Annual HealthCorps Gala. What a phenomenal event! HealthCorps, which is Dr. Oz‘s charitable foundation, does so much to support children’s fitness, nutrition, and mental resilience in schools. It aligns perfectly with what we’re striving for in working to make the USANA Family the Healthiest Family on Earth.

On stage at the 13th Annual HealthCorps Gala in New York on April 16, 2019.

On stage at the 13th Annual HealthCorps Gala in New York on April 16, 2019.

In fact, I’m thrilled that USANA is a corporate partner for the Kids Eat! program here in Utah. The organization works with schools to help ensure kids don’t go hungry. It’s all about the notion of giving vs. getting. We want USANA to be known as a giving organization.

Going back to HealthCorps, I had an opportunity to perform at the April 16 gala with the Free Radicals. My good friend Collin Raye performed as well, and Dr. Oz even joined us on stage for a few songs. I’m honored to help support the organization.

Then, the following day, we spent a wonderful day with USANA Associates and capped it off with another concert featuring Collin Raye and Dr. Oz. What a fantastic couple days in New York.

Asia Pacific Convention

This week I’m traveling to Singapore for our annual Asia Pacific Convention. I always look forward to the event. The excitement level and the enthusiasm of our Associates in our Asia-Pacific region is off the charts. I always know we’re going to have a lot of fun.

What I look forward to the most is the interaction with my dear friends who are Associates from all over the world. It gives me an opportunity to connect and to be around the people who are really making USANA go.

Management Team Meetings

Three times a year I assemble members of USANA’s management team from all over the world. We meet to talk about strategy and the future of USANA.

For our upcoming planning meeting, which is scheduled for mid-May, we will be trained by folks at Disney. It’s well-known that Disney is an expert when it comes to providing first-class customer experiences. They are going to teach us how they do what they do.

We’re going to take things we learn from Disney and see how we can incorporate certain aspects in creating a positive customer experience at USANA. I’m looking forward to learning from some of the best.

What I’m Reading: A Voice Undefeated

A Voice Undefeated, by Collin Raye.

Hello everyone. Thank you for following along on my social media and this blog. Thank you, especially, for being part of the What I’m Reading series.

Your response to the books and the comments on these posts has been incredible. I appreciate your engagement and hope you’ll continue to find value in the books I’m reading. Perhaps they’ll impact your life the same way they’ve impacted mine.

For this installment, I want to share with you a book by my friend Collin Raye. It’s called A Voice Undefeated. It’s an inspirational biography of him and his life and the struggles and ups and downs that he’s had.

It also delves into his music career that includes an eye-popping 24 top-10 hits, 16 No. 1 hits, and millions of records sold. Did you know Collin’s a 10-time Vocalist of the Year nominee?

I enjoy learning from people’s experiences and I think we can learn a lot from each other in sharing our experiences.

In my book All the Right Reasons, one of the principles talks about nothing is more important than relationships — The Dorothy Principle. And I think you’ll get that same feeling as you read Collin’s book.

What I’m Reading

For me, I’m usually reading three different types of books.

  • Usually one is a business book that’s helping me with strategy or relationships or thinking about things from a business environment or leadership perspective.
  • Two, I’m usually reading something that is religious that fills my tank with information and knowledge and expands my thinking.
  • The third is usually a non-fiction biographical type book like this one of Collin’s.

I highly recommend it. A Voice Undefeated. I think you’ll enjoy it. He’s been a friend of USANA for more than a decade. He and Dr. Wentz are close. Collin’s been to Sanoviv. He enjoys our products and is an advocate of really trying to help us create the healthiest family on earth.

I think this read will help you as you move along in your journey in life.

The Dorothy Principle: Dr. Oz and the Story of Pearl

If you watched The Dr. Oz Show episode in which I talked about All the Right Reasons, you heard me tell the story of Dorothy, the namesake for The Dorothy Principle.

Pearl - Dr. Oz - The Dorothy PrincipleHer story taught me the very important principle: Nothing is more important than relationships.

When I shared that story with Dr. Mehmet Oz, he immediately thought of Pearl, a woman he’s worked with most of his career.

Recently, Dr. Oz shared this story with me and he provided me with Pearl’s permission to share it with all of you.

Meet Pearl – the housekeeper of the cardiac floor at NewYork-Presbyterian Hospital. I’ve known Pearl for most of my career in medicine. Without Pearl, rooms wouldn’t be cleaned in time to house recovering patients who need to leave the ICU. Pearl creates a pristine environment that reduces infection and gives confidence to patients and their families.”

Pearl is a wonderful example of The Dorothy Principle.

Dr. Oz continues:

“Pay attention to the Pearls in your life. Get engaged with others and your challenges will take care of themselves. Judge us by how we treat those around us.”

I invite each of you to live The Dorothy Principle and continue to develop and nurture relationships.

Recent USANA Events & Accolades

I recently returned from Washington D.C. Members of the USANA management team and I presented to congressional leaders about key issues involving direct sales. It’s an honor to better educate our representatives about USANA and our worldwide team of hard-working Associates.

I also recorded a video in which I talk about some of USANA’s recent events and accolades.

USANA Executive Diamond Summit

The Executive Diamond Summit took place in London. It was a great time. We got to go up in the London Bridge Tower and walk out over the London Bridge, where we had a reception. We went to Kensington Palace and just had a great experience.

USANA Executive Diamond Summit 2019 - Kevin GuestMost importantly, though, we got to interact with some of our top leaders from around the world. Dr. Oz even joined us briefly.

Before we left, I checked off a lifetime bucket list item. You know music is an important part of my life — and the Beatles are one of my all-time favorite bands. Well, I got to go to Abbey Road Studios.

Abbey Road Studios isn’t open to the public and you can’t just go in there. But the company that helped us arrange the Executive Diamond Summit helped us get in to Abbey Road. So I got into Studio 1 where the Beatles did their first live broadcast. All the soundtracks to Star Wars were recorded there. The score for Black Panther (which just won an Oscar) was recorded there.

But for me just to be in those hallowed halls and in those rooms and in the studio was the experience of a lifetime. Many of the songs I grew up listening to and many that have inspired me were recorded right there. And I got to experience it firsthand.

Direct Selling Association: Companies in Focus

Every year the Direct Selling Association holds “Companies in Focus” events. Direct selling companies open their doors to other direct sellers. The goal is to share best practices so that the industry as a whole can raise its practices to even a higher level.

At USANA we’re happy to welcome in and open our doors to some of the direct sellers in the marketplace. It was fun to have them here and have us be able to share with them what we’re doing that helps USANA be a great company.

For instance, we shared with them from a regulatory perspective how we handle product claims. We want our industry as a whole to make correct and proper product claims — and income claims.

We also showed best practices as it relates to how we treat our employees and why USANA’s been named one of the best places to work in all of America for several years. By mere coincidence, Dr. Oz was in the building shooting a video. So we brought him in and introduced him to the other direct sellers, which was a fun moment.

We also recorded a few other videos with Dr. Oz. Stay tuned…

All around, it proved to be a great experience. I like being part of the direct selling community and showcasing USANA as a company that operates with integrity. Best Brand Top Rated Direct Selling Brand 2019 - Kevin GuestOne accolade we received really means a lot to me. is an independent lab that does testing on products and they validate the quality of products. They validate label claims and other things like that. For the sixth year, USANA was named the 2019 Top Rated Direct Selling Brand.

I firmly believe we are in the relationship business. This award signifies USANA’s commitment to customer satisfaction, an area in which we work hard to excel.

What an honor it is, especially to have independent consumer groups that are recognizing our quality and our commitment to excellence. That’s one of our core values. You can’t get better than third-party substantiation. Through Consumer Labs we received that.

What Does it Mean to be a Good CEO?

Kevin GuestI’ve spoken a lot recently about the notion of giving vs. getting. In my role as CEO of USANA Health Sciences, a billion-dollar health and nutrition company, I’m constantly striving to give.

That is, I’m looking for ways to be of service to various stakeholders throughout the company — employees, Associates, investors, and others.

It’s definitely challenging at times to balance so many interests. I have not only a legal requirement to do so, but also a moral and ethical responsibility to care for these different groups.

My job is to serve different stakeholders in a way that brings value to the stake they hold in USANA as a company.

To be an effective CEO, I believe, it starts with that understanding.

3 Traits of an Effective CEO

With that in mind, here are three traits I believe make a good and effective CEO (and traits I aspire to get better at every day). He or she:

  1. Approaches from a position of service. In essence, being a servant leader.
  2. Cares about the stakeholders he or she is serving. Bring value to them above and beyond what would be of value for you personally. In other words, don’t be selfish.
  3. Knows how to listen. And when to listen. Surrounding yourself with people you can trust and taking their advice — even if it’s contrary to your own — is vital.

It obviously takes much more than that to be a day-in, day-out effective CEO. But I believe those three high-level traits are a foundation on which to build.

If you’ve read my book, All the Right Reasons, you know that nothing is more important to me than relationships. Effective CEOs, in my opinion, must be relationship driven. They thrive on seeing others succeed.

Utah Business magazineAs I think about how to give more of myself for the benefit of USANA, I’m honored to be recognized, along with several of my peers, as a 2019 CEO of the Year.

Please take a moment to read this Utah Business magazine article. It includes biographies of individuals who epitomize the above traits.

As the introduction mentions, a CEO is a lot of things. But mostly, they are “someone who inspires others to believe in, and live out, the vision they’re working so hard to create.”

I hope I’m an inspiration to all who are part of USANA, and I look forward to continuing to help you achieve your personal goals.

A Community of Giving: 1 Million Meals

View the above video on YouTube

At USANA, we have four core values that are our guiding light, our North Star that we point to.

  1. Integrity
  2. Health
  3. Excellence
  4. Community

I want to talk about community and what that value means to me.

We believe in giving at USANA. That’s part of being a member of a community, whether it’s a local community, a community at your company, or a global community — how can we give back?

I want that to be part of who we are at USANA and part of our culture.

A Community of Giving

Kevin Guest - USANA True Health FoundationWhen we talk about community, a large part of that is giving, and that’s why I’m so grateful for the USANA True Health Foundation. You can see in the video above the impact your service and donations have had on countless lives around the world in 2018 alone.

I love the following quote; you’ve likely heard me say it before. It’s often attributed to Winston Churchill.

“We make a living out of what we get but we make a life out of what we give.”

And if we can focus more on giving vs. getting, our lives would be so much more enriched. Even more, USANA will be a better company and it will help us become a stronger and healthier family.

Through the USANA True Health Foundation, we’ve provided tens of millions of meals to hungry children around the world. We continue to expand our reach and our effort.

1 Million Meals

To that end, I’m thankful for your support of All the Right Reasons. Proceeds from the book benefit the USANA True Health Foundation and its mission to feed and nourish hungry children.

Facebook - All the Right Reasons Announcement 3At last year’s USANA International Convention, I set an ambitious goal: 1 million meals in one year (one book sale equals 40 meals). I’m pleased to announce that we’ve already approached 700,000 meals!

We’re well on our way, but we have more to go — more to give.

Thank you for your support. The money is going to an incredible cause. It’s one example of how can we focus on giving vs. getting.

As you know, Dr. Wentz loves the True Health Foundation. I’ve been on many trips with him around the world. We’ve been to orphanages and we’ve personally delivered food to starving children and families.

I’m joining with him hand in hand and with all of you. If we can continue to focus more on giving rather than getting, I truly believe our lives will be so much more enriched.

Here’s where to purchase All the Right Reasons, and here’s how to donate directly to the USANA True Health Foundation.