Friendship Focus: 3 Benefits of In-Person Contact

February’s International Friendship Month is a time for people everywhere to strengthen personal connections in an age where digital communication dominates.

As I’ve said many times before, there’s nothing more important than relationships. I’ve found that friendship isn’t just about sharing good times, it’s about being there for each other when life gets tough. My friends have been my pillars of strength, helping me navigate through the storms.

When I’m speaking to audiences, a few topics always resonate:

• How to be successful in business
• The importance of connecting personally with others
• The value of truly connecting with people in a hyper-digital world (as I wrote about recently)

Strengthening my network of associates — and friends — has brought success in my professional and personal life.

Building on Friendship: In-Person Contact

Over the years, I’ve found three key benefits of prioritizing in-person contact:

1. An enhanced emotional connection
2. Increased trust and rapport
3. A stronger sense of community

Bringing people together builds relationships more effectively than anything else.

Studies dictate that face-to-face interactions bear fruits of understanding and trust that digital dialogue simply cannot replicate. In-person requests are 34 times more likely to receive a positive response than one by email, according to research reported by The Washington Post.

As a result of one volunteer project, I worked with Bob Hope and began a business relationship with Alan Osmond. The opportunity to work with highly respected politicians, celebrities, and sports figures opened the door for many future corporate events and projects that otherwise wouldn’t have happened.

And it was all in person where I made contacts and friends who promoted my business for years to come.

Technology is ideal for training and project management, but it falls short in terms of building relationships and addressing conflict.

You’ve heard me say before: Everyone is in the people business. It’s the handshake, the eye contact, and the unplanned conversations that often lead to remarkable ideas and lasting collaborations.

This month, I’m issuing a challenge to rekindle the spirit of genuine bonds in person.

I originally shared these thoughts in a news release published on Feb. 1, 2024. All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, which is available on Amazon, uncovers 12 principles for living a life in harmony and drawing on the power of values to help find life’s success secrets. All proceeds feed hungry children, with each book purchase providing 40 meals.